7 Surprising SaaS Trends Every Founder Must Know in 2024
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- Опубликовано: 10 фев 2025
- Wish you could look at the metrics of your competitors? This year MicroConf surveyed 700 startups to see what is making them grow fastest, and what's slowing them down. Rob is joined by Asia Orangio to analyze the results of the 2024 State of Independent SaaS Report.
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My assumption with the 3-founder magic number is as follows:
Founder #1 - Technical background. Responsible for product development
Founder #2 - Creative background. Responsible for product design and assisting with marketing
Founder #3 - People background. Responsible sales and growth
@@LucianoDevoto I think the technical founder should also sell
@@Cygx If it’s only one founder, yes, but not with this proposed 3 founder set up.
@@Cygxeverybody sells in a startup, especially the CTO
The 3 co-founder dynamic works, because the 1st will focus on the bare bones, the 2 will focus on ui and customers, the 3rd joins the 1st and 2nd with api's and communication between all of them.
One explanation could be for the difference in the CC required/not required differences is that the not requiring SaaS apps might be more mature, so they're making more money and growing less.
As you discussed before, not requiring it makes more sense when you know your customer well already.
Love the insights, super valuable, thanks for sharing.
This is gold. Clearly researched by people who live in the space.
Super interesting - but just remember that correlation does not = causation
That is a terrific report. Thank you so much for investing your $ into that study and providing it for free. It gave me some great insight.
Very welcome!
You guys have to download the pdf! So many interesting tidbits in there. I think free trial with no CC is the way to go. Let them experience the value asap and get them hooked on the product in two weeks then they will happily subscribe!
It is not working for me though! I have been running that almost 2 years now.
@@rajatsx do you have pmf
@@Cygx The other companies in my domain have the pmf. The particular service does not.
@@rajatsx Continue to iterate on the problem that your service is solving. Are the customers signing up for the free trial and not buying it after? Could be that there is not enough value to justify prices?
I continue to be surprised that Facebook Ads are more effective than LinkedIn for B2B SaaS!
Yes, I thought Facebook is more consumer, but think about how many people scroll Facebook during working hours.
@@swish6143 Good point. And apparently LinkedIn ads are so much more expensive.
B2C yes. B2B no.
@@nandeyanen_chiggachan but the scope of this video and the survey is B2B.
I agree. I think it's because LinkedIn's ad tech is not very good.
Rubrik has 4 founders and they just went public with over 600 million in revenue, I’m not sure if they are a SaaS company, they are cloud management backup company.
thanks brah
I'd love to see the data assessed with inferential statistics. I'm curious to know if there are statistically significant differences between the reported findings.
Can't find LinkLo. What's their URL?
Here you are: linklo.io/
@@MicroConf Thanks!
Bing Ads has left the chat. (last slide 22:15)
In what zone of the Earth Map those 700 statistical points were collected from? Was it only from North America? Have you guys tried including collection points from Europe, Asia, Middle East, Russia and so on? My guess is most probably the 3 point domination may collapse - so what is your take on that?
We sent the survey out to our worldwide audience.
What is LTV?
Lifetime Value - How much the customer spends in total before they stop being your customer
@nas7898 LTV stands for Lifetime Value, which is the total revenue a business can expect from a single customer during the entire duration they are paying their subscription fee. It's a crucial metric for SaaS companies to understand their customer economics and make informed decisions on marketing spend and growth strategies.
re: CCard vs non CCard --> --> Has anyone A/B tested this for B2C2B? what were the results? thanks!
I suspect much of the trial without credit card is simply due to Stripe enabling that feature.
Thanks for the shoutout @MicroConf !
Those companies - for a specific reason - have decided that those three people are needed to drive the business forewards. This doesn't mean that EVERY company is better off having three co-founders.
I agree. In this video we were just highlighting the surprises we found in the data.
Why don’t enterprises and big companies use their own developers to build what they need? What’s the point of paying for external SaaS?
Hey @TrilioniME, great question! While many enterprises do have in-house dev teams, they often turn to SaaS for specialized tools, cost-efficiency, and faster implementation. It's often more practical to leverage purpose-built solutions that are constantly improved, rather than reinventing the wheel for every business function.
Is cc upfront increase probably caused by increase in AI startups, therefore higher unit cost per user and greater surface area for fraud?
I don’t have any evidence to suggest that it’s tied to AI. Credit card fraud has long been an issue for SaaS companies.
3 people may be successful as one acts as the leader.
There is a saying in Islam "When three persons set out on a journey, they should appoint one of them as their leader".