7 Surprising SaaS Trends Every Founder Must Know in 2024
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- Опубликовано: 12 сен 2024
- Wish you could look at the metrics of your competitors? This year MicroConf surveyed 700 startups to see what is making them grow fastest, and what's slowing them down. Rob is joined by Asia Orangio to analyze the results of the 2024 State of Independent SaaS Report.
To get your copy of the full report, head to www.stateofind...
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My assumption with the 3-founder magic number is as follows:
Founder #1 - Technical background. Responsible for product development
Founder #2 - Creative background. Responsible for product design and assisting with marketing
Founder #3 - People background. Responsible sales and growth
@@LucianoDevoto I think the technical founder should also sell
@@Cygx If it’s only one founder, yes, but not with this proposed 3 founder set up.
Love the insights, super valuable, thanks for sharing.
One explanation could be for the difference in the CC required/not required differences is that the not requiring SaaS apps might be more mature, so they're making more money and growing less.
As you discussed before, not requiring it makes more sense when you know your customer well already.
The 3 co-founder dynamic works, because the 1st will focus on the bare bones, the 2 will focus on ui and customers, the 3rd joins the 1st and 2nd with api's and communication between all of them.
That is a terrific report. Thank you so much for investing your $ into that study and providing it for free. It gave me some great insight.
Very welcome!
This is gold. Clearly researched by people who live in the space.
You guys have to download the pdf! So many interesting tidbits in there. I think free trial with no CC is the way to go. Let them experience the value asap and get them hooked on the product in two weeks then they will happily subscribe!
It is not working for me though! I have been running that almost 2 years now.
@@rajatsx do you have pmf
@@Cygx The other companies in my domain have the pmf. The particular service does not.
@@rajatsx Continue to iterate on the problem that your service is solving. Are the customers signing up for the free trial and not buying it after? Could be that there is not enough value to justify prices?
I continue to be surprised that Facebook Ads are more effective than LinkedIn for B2B SaaS!
Yes, I thought Facebook is more consumer, but think about how many people scroll Facebook during working hours.
@@swish6143 Good point. And apparently LinkedIn ads are so much more expensive.
B2C yes. B2B no.
@@YasukeDeGozaru but the scope of this video and the survey is B2B.
I agree. I think it's because LinkedIn's ad tech is not very good.
Rubrik has 4 founders and they just went public with over 600 million in revenue, I’m not sure if they are a SaaS company, they are cloud management backup company.
thanks brah
Is cc upfront increase probably caused by increase in AI startups, therefore higher unit cost per user and greater surface area for fraud?
Bing Ads has left the chat. (last slide 22:15)
I'd love to see the data assessed with inferential statistics. I'm curious to know if there are statistically significant differences between the reported findings.
I suspect much of the trial without credit card is simply due to Stripe enabling that feature.
Can't find LinkLo. What's their URL?
Here you are: linklo.io/
@@MicroConf Thanks!
In what zone of the Earth Map those 700 statistical points were collected from? Was it only from North America? Have you guys tried including collection points from Europe, Asia, Middle East, Russia and so on? My guess is most probably the 3 point domination may collapse - so what is your take on that?
re: CCard vs non CCard --> --> Has anyone A/B tested this for B2C2B? what were the results? thanks!
Those companies - for a specific reason - have decided that those three people are needed to drive the business forewards. This doesn't mean that EVERY company is better off having three co-founders.
Thanks for the shoutout @MicroConf !
3 people may be successful as one acts as the leader.
There is a saying in Islam "When three persons set out on a journey, they should appoint one of them as their leader".