"Do You Understand What Gross Profit Is?" | Dragons' Den
HTML-код
- Опубликовано: 8 апр 2024
- Chris and Forest are seeking 45,000 for 12% of their product Fixits.
Season 20, Episode 10.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Fixit 
Развлечения
Honestly. If i was going onto dragons den i would watch so many episodes write down every single question asked and have an answer ready
Honestly?
@@stuartball913honestly is the best policy
That requires work and humility
No way bro
Yep, and they’ll still ask you something you didn’t think of 😂
The youngest Dragon understanding the power of social media shorts for marketing. The other Dragons where like "huh".
Because he knows how EASY it is to sell junk on Tik-Tok.
You may sell a million but NEVER get repeat sales.
they'll sell for a few weeks until everyone forgets about it and it wasn't worth the hassle of investing
That hasn't done him much good though.
Yup it's cheap crap that sounds worse the longer you think about it. Perfect for tik tok shop
@@byteme9718 Dude is massively wealthy, what is your argument here?
Steven 🧠: Can I sell this on Tik Tok?
Steven 💡: I'm in
Can't blame him at all but god it's boring
@@hubbzyxand then he proceeds to bully Touca
@@Private722shut up and cry
@@Private722lol, yes exactly
@@Private722oh give off touka is the bully in the den
This feels like a early 2000s product
It is!
Polymorph plastic.. had it years ago. Nothing new here
Mighty Putty.....Billy Mays
Sugru? Or something like that. Except that once it was cured there was no turning back,which is what you want.
I had sugru but they didn't say we could re mold it with hot water so I had to throw mine away
These would be perfect for holding up a Flow Signal
Hahaha. Well done.
I miss the indepth questioning like in the past, which was always interesting and educational. They would question the durability of the product ( how sturdy is it, does it get affected by sunlight), practlcality ( once used, how to get it seperated from the broken product? Not all products can be put in hot water), the convenience of it vs alternatives (dependable of hot water, time to melt it, mold it, harden it), the protectibility (can you protect this product?), etc etc.
It wasn't even worth getting to that stage imo. They clearly aren't making money and while it's possible to imagine some uses, it doesn't seem like a very useful product.
You need to watch the full programme for that
Well question one shows it’s not protectable. It’s not a new material it’s just a new use they’ve identified.
They still do it but trim it down for TV, so like the best moments.
Now it's just "is it instagrammable"
They aren't inventors. The product already exists. Sugru. Sold in hardware stores.
My first thought, not sure when this first aired but sugru has been around for ages now.
Yes and No. Sugru comes malleable in an air-tight package, hardens in air and can't be re-used.
This is hot water/heat soluble.
Plus, how are you meant to dip the mended item, into hot water to get the product off, to reuse again.
They themselves said in the video that they didn’t invent it and that there’s a product like it in the market already.
@@pervazkhaliq4598 never heard of a kettle?
"The hotter the temperature, the softer it becomes." Wow, such wisdom.
So u can't wash it or leave it in the sun...
It's the opposite for me though! LOL
Not if it was an egg
Logic doesn't apply then does it
Just don't fix the wheels of your car with it and then go for a drive on a sunny day 😂
"It's straight until it gets hot 😜"
The whole time watching this I’ve been trying to think of a practical use for this stuff. They didn’t give a single specific example of what you could “fix” with it
same it is literally useless to me
They did show some images, but not a lot.
They showed it being used for fixing glasses, which I'm not convinced by. That would only ever be a very temporary fix. I wouldn't spend £3 on a temporary fix that could be done with tape for pennies. I can't see anything that this would repair well enough to justify the price they are selling it at.
@@thomasdalton1508they also showed it on keys, but like thats not fixing it? You dont need a rubber holder for your key, so like… wut?
@@winonarose7488 To make the key easier to grip? Or to make it easier to identify? It would really help if they gave us a clue...
Sugru has been around since 2009
My thoughts exactly
It's been more used in production by businesses, it's not been put into a form for the mass consumer market before.
I use Sugru all the time and I thought of it too.
This is more like polymorph though and i started using that back in early 2000s. There are countless polymers like this which can be heated and reformed.
before surge it was used in universities and by inventors and product specialists ..
Update: their accounts for 2023 showed an overall debt of almost £100,000 (credits for £143,000 and assets amounting to £45,000)
What was the ltd? I couldnt find it. Their website doesnt have it
The company is called FIX-ITS (LONDON) LIMITED
I thought Steven Bartlett was supposed to be able to sell anything, like isn't TikTok his domain and drop shipping?
I suppose he doesn't know it all. Just got lucky once or twice. But even a broken clock is right twice a day 😎
Sure, dude. Luck. If it makes you feel better about yourself. @@sigma_z
@@SirLawrenceBarrisclaw probably now called F*K-IT
I miss the times when Steven was actually respectful to the fellow dragons. Which was like, one episode with him, maybe two at best. Imagine being this cocky because you run a podcast, a web3 scam, a tiktok account, and are younger than the other dragons. Christ.
Hes a fraud. He lied about social chain and built a whole career on it
@@markmccorrie3905 he started "a web3 company", what else is there to know about him? web3 is a buzzword with no technical definition, incompatible with real world.
How did he lie@@markmccorrie3905
@@markmccorrie3905 Yep. It merged with a much bigger company, and then the new entity kept the name of Stephens Company and later sold for hundreds of million. His company was worth less than 10 million when it merged, which is still a remarkable achievement, but a way off his claims.
Diversity quota.
the fact that it's reusable makes it useless. if it goes soft again when it gets warm and wet then all kitchen and bathroom repairs are out..
try SUGRU.. does the same thing but better already..
Isn't this just polymorph plastic? Already sold by many companies.
Yes I was using this 20 years ago lol, the only difference is it comes in little beads and not coloured strips.
@@DiamondCake2 so they invented colour and strips :-) ( I have it too and had it for over 25 years )
Yea they just colored, packaged and made it into strips. I have had it too and had it for 53 years.
tecnically called PCL or polycaprolactone, for the nerds out here
Any brand that focuses primarily on “building the story”, I have doubts about. If a chip tastes good, I buy it. I don’t buy it because of a paragraph about their story and values on the chip bag..
Something draws you to trying the chip in the first place. You might not think these things matter but you're unconsciously affected.
@@1337murk ok Don Draper
@@1337murkYeah, it’s packaging and word of mouth. If I pick something new up, it’s what I’m looking for and it’s presented well then I MIGHT buy it. If it’s presented well and recommended by a friend, I’ll definitely buy it at least once.
I’ve been eating Cadburys chocolate for years, and the only thing I could tell you about their history is the founders descendant was in an episode of Dragons Den.
@@Kobeemalonee You think you're above the influence of their marketing but you're not.
@@1337murkSure but a lot of people do not even read the story. Or care.
"3 dragons down"... amazing band... love their song Krypronite...
I always love when a deal goes through and Debs giggles w/excitement during the closing! 😉🎉
Steven should have asked for 40%. He would have got it too.
If it's wet when it's soft you can't really use it on electric appliances.
No one's saying the product magically gets wet when you soften it.
Is Steven cabable of saying a sentence without mentioning tik tok?
There was something similar on a tv advert about 20- 25 years back…
Ok, grandad. 👴
"Back in my day" ahh coment 😂@@Trigger_000
Sugru?
@@wizardofaus2985 Sugru hardens more like a rubber than a plastic. This stuff is more like Polymorph (or the other dozen consumer PCL brands).
Its a great product. Ive used it previously to 'join' rocks together for a small decroative structure. Its not something everyone will use. But put it at the checkout stand at all hardware and craft stores and its a winner. Someone diying somethig could find hundreds of uses for this.
so many competitors in this space , seems like a hobby product not mainstream
Sooo they re-discovered sugru?
I wonder if DD will ever get cancelled. I hope not, but I can't imagine ratings going up any time soon.
Why you saying that?
They may not go up, but they sure won’t go down either.
One day, of course it will.
Are you suggesting the product is stagnant?
The company is operating on borrowed money with which these guys are paying themselves a salary. None of that was fleshed out and discussed in this clip. I would want to know how much they're paying themselves, the source of the borrowed money, how much debt the company has, and the plan for paying it back. I would make any buy in conditional on suspending their salaries until the business has enough turnover to cover costs. Their income should only come from a percent of net profits until the company's revenue grows enough to put them back on salary.
What we see on the show is not the end of negotiations, details like this are handled later. Also, the show is dramatised in the editing and a lot of routine questions probably get cut.
Do you have money to invest?
Stationery box sold this many years ago in 2003 😊
Looks Good I would buy it
Most people only pitch the product and don't understand that is about being able to show their ability and vision to build a company that can actually execute the product.
Sugru already exists
Product is doing well on Amazon so well done to them.
Good job Steven, I think you'll get this product moving
What is the industry adhesive used, do you know? I'm a little curious.
Polymorph
“I don’t think the dragons will have ever seen anything like this before”. Unless they’ve been to a DIY store.
I have this sort of material on ear plugs you heat and mould to your own ear canal and then it sets. its been around for a while
Breaking fast and eating pasta while watching dragons den, can’t go wrong.
Me too! 🍝
Bessaha ftorek ;) 🇲🇦
❤❤❤
same 😂
I really liked the product from the start and thought this is exactly what's needed. I am glad some Dragon had the mind to invest.
Everytime one of them said "oh people won't know what it is" etc, I was just like "??? you guys know about social media right?" 😅 That's like the biggest all-in-one educating-promoting-selling machine
Steven nailed it! He totally figured out the path to market.
Yup... add some glitter and sell it to children.
Watching that, I could have guessed that's how Steven would play it.
Me: My USB C charging cable is broke
Product: £9.99
Amazon: £2.99
probably more suited for expensive glasses or stuff like that
Does it work on insulating hot pan handles or does it melt
It melts.
??? Why is it not called FixSticks?
Honestly is there ANY use for this? I feel like even the nr 1 best use they themselves could think of and that they chose to put on the packaging (fixing a pair of broken glasses) would be better with both glue and tape. Who wants to go around with putty on their glasses anyways? And probably wont even hold for long
Only way it would work on glasses is if you maticulously design a pattern with the putty on the whole thing but then it probably wouldn’t fit. Lol
For how brash Peter can be at times, I think he showed a lot of class here.
Steven class act
The only thing I can see which is original is the reusable nature of the product. Sugru came out about 20 years ago, a mouldable putty that hardened like rubber, was flexible, waterproof, heatproof and electrically insulated.
Fixits are a thermoplastic. While there's some overlap, there are a bunch of places where a thermoplastic is a better choice than a self-curing rubber like Sugru. However, there are already a half dozen companies that sell thermoplastic to consumers: I personally have a small tub of Instamorph in my drawer that I bought in 2010.
I live near the Forest in Radford, it is bizarre that his name is Forest Radford
Well, those two had really excellent posture, I’ll give them that. Not sure about the product, but I liked looking at them…
tf?
Amazing how the production team succeeds in building drama.
"But will Deborah Meaden, who made her millions in the frowning industry, see an investment opportunity?"
46,980
Deborah’s evil laugh at the end! 😂😂
Strange how they didn’t shake hands when they got the deal with Steven.
It's a cool fix it product!
I would definitely use that
You should learn about epoxies.
@@CraftAeroShould I? Right, I'll go start studying, thanks dad
@@HK_Musician No worries son.
You'll find that epoxies are orders of magnitude stronger and don't melt on a hot day.
So sticky tac?????
My nan bought me this off QVC 20 years ago to fix my BMX lol
😂
Peter or Debra would've asked for 35-40%, Touker would've obviously asked for 95% and thier houses and cars. Stephen's ask at 25% is a very fair deal for both.
THIS HAS BEEN OUT FOR YEARS. It's call thermoloc by grs. Works exactly the same way.
I can't believe anyone appears here without knowing their own numbers. Touker is right. This product is perfect for some home shopping network.
If you went on dragons den, you would have the same problem
This is a good idea
We've already had it (Mighty Putty) spoiler alert it failed
i cant think of a practical use for the product that i would buy it for
100% same
what is the product name i need it asap
You will make a lot of money with this product trust me! Imagine how many charging cables I could fix with that 😂
This is a craft product, frankly. The repairs look awful, and they only have 2 real examples. The adhesives market has so many products that can do what this does. Super glue, tape, green stuff, 2 part epoxy.
Crafts feed off of novelty. It already comes in fun colors! Kids would love it
The material is PLA. The most common filament any 3D printer uses.
It's PCL, not PLA. PLA's melting point is way too high to melt with boiling water.
I know that polymer, it has a melting temperature of 60 degrees Celsius and cost and 15 cents a kilo
With a thumbnail like that, this oughtta be good
I have bought basically the same thing over 5 years ago on aliexpress for less than 2 usd. There is nothng new or exclusive being pitched here.
This was 2022? Post pandemic? Odd there was no handshake at the end with Stephen
What ... like Araldite? Epoxy resin?
How is this anything even remotely like a 2 part epoxy?
realistically it is quite a good product i think the dragons were a bit harsh acting like he would have to explain a novel for the customer to understand what the product was for.
he said a sentence and i instantly knew what it was for. and it matches perfectly with Tiktok. i can also think of endless content ideas for it for the social media which is so powerful in this day and age.
My issue is the pitch being a product different from tape and glue when essentially it's both of those together. The difference is that it requires more proficiency and effort...and for that reason, I'm out.
Gaffer tape and cable ties, no putty needed
I'm only here for Deborah ❤
Unfortunate we don't get to know at what level the material is beginning to get soft.
New invention? What are these guys talking about? Does no one remember the SUGRU? The exact same product without the need of water and more neat to use.
Been buying it for the past years
Charcoal & Superglue , not much ya cant fix with that
Reinventing the wheel.
so its blue tac
I already use sugru, isn’t it basically the same product?
No. Sugru hardens into more of a rubber. This stuff hardens into a stiff plastic.
Similar products have been in the market for years
Smart guys.
They have a website and they are on Amazon so seems like they are doing okay.
LOL. I could set up both of those things in an hour. That's not a metric for success.
@@thesadwolf If they've got a website, the people running it definitely have fingers. And a computer. Or at least the address of an internet cafe.
@@thesadwolfgo and do it then lol
@thesadwolf the product is ranking well at the top 10 position for its category
Fractures in fingers, toes, wrists maybe can be helped with this molded putty. If there are chances of plastic irritation then use a finger condom or latex gloves over it.
Ayyo, brand new vid!
Reminds me of sugru that stuff was brilliant.
Sugru?
Your business is stagnant so the best advice I can give is for you to Fixit.
literally been out for decades, its called jenolite, theres even been coloured ones sold for fixing things like this
Looks like thermoplastic
It is
@lux0rd01 gosh! That stuff is cheap too! I guess it's how it is marketed
Blu-Tac
Hasnt Formcard already done this?
cant see how this product is better ar fixing stuff than super glue
11.36 stephen cant tie his shoelaces.
Better than sugru potentially. But that never made it big like I thought it would. Please don't sell it more expensive than it needs to be!
Did the deal go through?
Yes, but both the guys were shot
It's a terrrrrible deal though 😂😂😂😂😂😂😂
cant believe they got an offer
He never actually invested, though.
@@thomasdalton1508 how do you know?
2:04 That's what I always tell her
Peter is amazing