Wakefield Wines' Celsius Campaign Teaches Us the Perfect Serving Temperature

With the help of their Optimum Drinking Temperature Sensor on the back label of their Estate and Promised Land series of wines, South Australia's Taylors (Wakefield) Wines has launched their Celsius campaign in the Northern Hemisphere. The educational program highlights the huge differences between common wine serving temperatures and the "optimal" serving temperature of white and red wines. Director and Export Manager Justin Taylor was on hand in Toronto to promote the campaign.