Nike Go FlyEase | Behind the Design | Nike

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  • Опубликовано: 29 дек 2024

Комментарии • 439

  • @xianvincentgubat3840
    @xianvincentgubat3840 3 года назад +393

    This is actually genius the shoes is actually good for all disabled people that can't put on their shoes by themselves.
    Props to Nike by doing this innovation

    • @furTron
      @furTron 3 года назад +12

      You're right, but sadly it was a side effect. No one was thinking about disable people

    • @Babyblast3r
      @Babyblast3r 3 года назад +9

      @@furTron actually Nike has been thinking about individuals with disabilities for a little over 8 years now. A young man with cerebral palsy wrote out to Nike to ask them if they could design a shoe for people with disabilities like himself. His name was Matthew Walter if you would like to look into yourself, he actually had a little role to play in the color design and structure (not the mechanism itself).

    • @Babyblast3r
      @Babyblast3r 3 года назад +2

      It’s just disappointing that it took them 8 years to do so, making it seem that it wasn’t the highest priority

    • @MasonvilleYards
      @MasonvilleYards 3 года назад +2

      The only problem is with people accidentally step on the heel and make you trip over, making you disabled or more disabled

    • @alfdjones
      @alfdjones 3 года назад +2

      @@Babyblast3r Yes, I read the journey about FlyEase and it was also inspired by Matthew Walzer who was 16 years old. He has a cerebral palsy and had a problem to tie his shoes. He's been working/collaborating with Nike to design several of FlyEase family.

  • @corie875
    @corie875 3 года назад +120

    This is perfect for my 91 y/o grandfather who can't bend over easily to put on his shoes. Please make one in all black so that people who have difficulty (physically) doing simple tasks like that, could have an everyday shoe!

    • @JAK85E
      @JAK85E 3 года назад +7

      There is an all black colourway with a Little Red on the hinges part

    • @gladitsnotme
      @gladitsnotme 3 года назад +4

      Good luck buying a pair Corie, Nike notoriously only manufactures 12 pairs of popular new shoes. So you'll never get a pair unless you go on stockx and pay $800.

    • @nakornleelahakunakorn7483
      @nakornleelahakunakorn7483 3 года назад +2

      It’s coming 19/3 only for 120$

    • @ashleyvaughan9636
      @ashleyvaughan9636 3 года назад

      Imagine thinking Nike is only making 12 pairs of shoes that were specifically designed to help people 😂
      This is not one of those times.

  • @Eden_Fire
    @Eden_Fire 3 года назад +351

    This is actually the greatest shoe design ever. Forget self lacing sneakers, forget laces entirely. This is the shoe of the future

    • @Oshitzitsme93
      @Oshitzitsme93 3 года назад +9

      Lmao you trippen

    • @Oshitzitsme93
      @Oshitzitsme93 3 года назад +3

      Adapts are sickk

    • @MasonvilleYards
      @MasonvilleYards 3 года назад +3

      The Nike Adapt team is all fired

    • @harveyscottz
      @harveyscottz 3 года назад +1

      @The Thirsty agreed. I was supposed to point that out. One of the functions of a shoe is to protect your feet from getting wet or dirt. So that defeats it's purpose.

    • @lonelyberg1316
      @lonelyberg1316 3 года назад

      Nike aqua rift

  • @PaulHo
    @PaulHo 3 года назад +5

    Longtime disabled, newly post-op surgery with more to come. I cannot wait for this to be an option open to the public. I live in Minnetonka moccasins and Allbirds slippers, but have to put on some Pegasus or React Visions for physical therapy, and what a literal pain.

  • @MikeStavola
    @MikeStavola 3 года назад +41

    I could really use this. I can't reach my feet easily due to spinal injury, so it can be a long and painful process to lace up my shoes every day.

  • @pelotontherapyy
    @pelotontherapyy 3 года назад +28

    i take off my shoes at work underneath my desk... but it's a pain in the ass to put them back on. this is perfect

  • @clawson1206
    @clawson1206 3 года назад +1

    My kid has dyspraxia. It messes with his motor skills so tying his shoe laces has always been a battle. We’ve been waiting 16 years for something like this ❤️ Super excited!

  • @drmrsthemonarch9727
    @drmrsthemonarch9727 3 года назад +3

    This is so amazing for people with disabilities. My Mom who lost the use of an arm after a stroke would really like this design idea.

  • @MasonvilleYards
    @MasonvilleYards 3 года назад +5

    This shoe is going to be LEGENDARY

  • @tripperwest808
    @tripperwest808 3 года назад +2

    Pushing the limit in what defines a “sneaker”. Well done Nike team

  • @bakht1140
    @bakht1140 3 года назад +13

    WHAT ARE THOSE!!!!!!!!!!!! 🔥🔥🔥🔥🔥

  • @nicolaslenerand7571
    @nicolaslenerand7571 3 года назад +2

    I'm really amazed by all the engineering behind it

  • @vanoticoalu9401
    @vanoticoalu9401 2 года назад +1

    A shoe for your daily activity, I love it

  • @BatteredWalrus
    @BatteredWalrus 3 года назад +7

    yes, yes a thousand times yes. I usually don't go out of my way to buy shoes (unless they're wearing out), but if this comes to market these are an instant buy for me, it'll help Autistic people like myself immensely. Thank you for these, I look forward to the updates on this concept :)

    • @GhostSamaritan
      @GhostSamaritan 3 года назад +1

      What difficulties with putting on normal shoes have you encountered?

    • @trisha_paytas_1_fan904
      @trisha_paytas_1_fan904 2 года назад

      How do you struggle with putting on a shoe? Don’t wanna be rude just curious

  • @tovobo7
    @tovobo7 3 года назад +2

    This design is absolutely genius 👏 🙌

  • @Musiclover6404
    @Musiclover6404 2 года назад

    I came up with an idea like this in middle school that was early 2000. What's really mind-blowing is how do you even pitch or get Nike to even look at an idea? How do you even find the materials or the someone who can craft a shoe to even show them?

  • @Genetics98Gaming
    @Genetics98Gaming 3 года назад +52

    So dope!! A utility version for health workers would be great!!!

  • @crystaldaymon4551
    @crystaldaymon4551 3 года назад

    Absolutely Brilliant!!! Congratulations Nike!!! Form, function, brilliance all wrapped into one. No germs putting these bad boys on!!!

  • @kiefervandenberg
    @kiefervandenberg 3 года назад

    A great way to make life one step closer to becoming lazier but non the less a great design and really beneficial for older people

  • @Zonua
    @Zonua 3 года назад +3

    Thanks for making this video and for sharing publicly - I showed this to my students today, who are doing an Design Sprint. I loved how Haley's "always design for the most extreme cases" is rooted in Empathy. It's a brilliant video - you tell us the problem, the current solution, show your prototype - and then convince us that it's the best!

    • @samsizzle89
      @samsizzle89 3 года назад

      Your class sounds like BS buzzword bingo. Design Thinking was created by white guys (creative reaction labs workshop)

    • @Zonua
      @Zonua 3 года назад +1

      @@samsizzle89 lol I never heard any of my classes called that, you should come along and you'd see it's not BS Buzzword Bingo! But you definitely made me laugh, great alliteration that I think I'll use again. :)

  • @dlee6985
    @dlee6985 3 года назад +27

    Very cool. Would love to pick up a pair when the general release happens. My concerns: durability of the portion of the outsole that creases when the shoe is bent. How many times can it be folded before the material starts to split or breaks? How long before the tension band starts to permanently stretch? Great idea though. Looking forward to trying them on.

    • @emma70707
      @emma70707 3 года назад +3

      I'm certain they considered this given the footage of a robot bending it back and forth. I expect they calculated the number of times in a year or two someone might put in the shoe and have picked material that exceeded that.

    • @joelintl2226
      @joelintl2226 2 года назад

      well every conventional shoe has a flex point (usually at the widest part of your foot), that folds with every step, so in a way this area has to endure much more stress. And since this doesn't pose a problem really I wouldn't expect it to be a problem with this particular Nike shoe either.

  • @smfoster98
    @smfoster98 3 года назад +9

    I work in a high school - I loved seeing the page of math equations. Nice for non-STEM teens to see an application of mathematics that may interest them.

  • @israelalvarado1701
    @israelalvarado1701 3 года назад +140

    It took us like 5k years to finally remove the shoelaces

    • @alon-so
      @alon-so 3 года назад +6

      i mean shoes without shoelaces have been around now but yeah, cool ig

    • @daddyelon4577
      @daddyelon4577 3 года назад

      tf bro havent u seen loafer shoes schmuck

    • @israelalvarado1701
      @israelalvarado1701 3 года назад

      @@daddyelon4577 at the end is the same thing

    • @daddyelon4577
      @daddyelon4577 3 года назад

      @Destroyer of Worlds omfg lol

  • @rumblechick73
    @rumblechick73 3 года назад +2

    Nifty idea but I have questions. How good is the tread for slippery surfaces? What kind of lifespan does the tread have? With that bend in the middle, how good is the arch support? Will there be a way to adjust the fit for high arches or wider feet? How much slippage is there with that piece in the back, enough to cause blisters during longer walks? Is the toe box wide enough to allow for a firm use of the toes for grip and stability?

  • @apaulgabriel
    @apaulgabriel 3 года назад +1

    When are you guys gonna put it back on the market though?

  • @edwingata
    @edwingata 3 года назад

    Aside from helping people with challenges this would probably sell like crazy in countries like Japan and South Korea where people remove their shoes before going into their living rooms or inside restaurants. Nicely done Nike!

  • @Cosmicgalll
    @Cosmicgalll 3 года назад +1

    Kudos to the team

  • @joshuaheathcote2116
    @joshuaheathcote2116 2 года назад

    Its so crazy! So simple, elegant! Its genius!

  • @ishan101
    @ishan101 3 года назад +2

    Great piece of innovation and design work from the designers 👏

  • @frankenviews4069
    @frankenviews4069 3 года назад +9

    I would definitely buy these over Balenciaga or Yezzy or Dior Jordans, at least I see where all the money is going to. Just be careful with the elastic band. If it tears, the shoe is dead.

    • @GhostSamaritan
      @GhostSamaritan 3 года назад

      Shoemakers are rubbing their hands like Birdman right now.

  • @dongwooistim
    @dongwooistim 3 года назад +3

    This is science, I would take a pair. definitely

  • @manumaravilla
    @manumaravilla 3 года назад

    this is actually a brilliant idea... most people have a hard time to get down and lace the shoes.. not to mention that some people do not want to spend time lacing .. hope they are comfortable like react midsole

  • @anwinalex
    @anwinalex 3 года назад +1

    Great Design,Cant wait to give it a try.Keep up the good work Nike

  • @tiffanymanning1745
    @tiffanymanning1745 3 года назад +8

    That amazing
    I love watching the process

  • @furiouhuzzah
    @furiouhuzzah 3 года назад

    I'VE BEEN WAITING MY WHOLE LIFE FOR THIS...!!!!

  • @Leotique
    @Leotique 3 года назад +2

    Love it, had this idea for years, but didn't think of the rubber band stretch, I was thinking of a click ( I was a kid playing with leogos bionicle at that time)

  • @yusofplayed
    @yusofplayed 3 года назад +3

    This is incredible, I don't have any disability but I need these (in that beautiful white and green). Non-disabled people will love this too!

  • @kujichaguliaself-determina7388
    @kujichaguliaself-determina7388 3 года назад +2

    Since I don't have $45,000 to buy a pair of Nike MAG Back to the Future (2016) from StockX I might as well buy these!

  • @sweetmali27
    @sweetmali27 3 года назад +2

    The face expressions on the models are killing me.

  • @Shanaigins
    @Shanaigins 3 года назад +1

    Lots of talk about disabled people that could benefit from a shoe like this, I am one of those disabled people that have been waiting awhile for this shoe to come out. Yet each day closer to launch date the date gets pushed back. The latest date showed it being available for Nike Members on 4-30-2021 yet the last time I checked in on these shoes they completely disappeared from the list of upcoming shoes.
    When I contacted Nike they said I had to download their "Snkrs app" and show lots of activity on the app to get invited to buy this shoe!!! I could not believe it even disabled and on a fixed income they expect me jump through hoops physically and financially to get invited to buy this shoe!!!
    All I can say is Nike does not care about the disabled they just care about the bottom line and their image. The last thing they want are a bunch of cripples like me tarnishing their image.
    I want to get pissed and take my business somewhere else yet I still like their products and ended up buying the Nike air max 90 flyease in white after I nearly maxed out my credit card buying shoes on the Snkrs app that I plan on returning just for the chance to buy the shoe I need. Yet sadly none of the shoes that I have purchased and have yet to receive will likely fit me since I have a wide foot so I will probably end up returning them all just after I print a full color picture of me flipping them the middle finger in each box of shoes I return. Fuck Nike!!!!

  • @kovski___1
    @kovski___1 3 года назад

    Именно за смелые разработки, люблю Nike.

  • @MrStanko287
    @MrStanko287 2 года назад

    Vous êtes des génies Nike ✌️

  • @tinateh
    @tinateh 3 года назад

    This is finally the step to the ultra-cool self-lacing and auto-conforming sneakers in Back to the Future. Wonder about the sizing to get for someone with AFO - wider all around never fits with the foot length.

  • @per-akeskog7400
    @per-akeskog7400 Месяц назад

    Buying a pair for my father who has parkinsons and massive problems with getting in and out of and also tying hes shoes. Hope this will spare him some trouble :)

  • @themrmarkprior
    @themrmarkprior 11 месяцев назад

    Love these shoes, been wearing them for years, and now getting hard to find. @Nike when you dropping a fresh batch???

  • @kaemincha
    @kaemincha 3 года назад

    I want these shoes! I hope the prices go down a bit and they make more. These would also be pretty great for people who have difficulty with getting in and out of shoes. Obviously not gonna pay 200 dollars or more, but if these go a bit more affordable, I would absolutely pick a pair up.

  • @paciac1
    @paciac1 3 года назад +1

    I love this concept for my sister who had a stroke and has limited mobility with her right arm. I love Nike and this shoe is innovative but I really struggle with this video and articles I've seen. The accessibly message gets lost. Especially when you show young fit people cartwheeling into the shoes. What could have been an amazing message of accessibility comes off as ableist in the video. Was anyone with a physical disability directly part of creating your messaging? Did you show this video to a diverse focus group? Something more than a pregnant woman or people juggling packages and kids?

  • @zs92024
    @zs92024 3 года назад +1

    So looking forward to getting a pair of these!

  • @const6134
    @const6134 3 года назад +5

    prayed for this design since 10)

  • @Whompa02
    @Whompa02 3 года назад

    I’m so ready to grab a pair. Looks dope as hell

  • @Bloodcrave87
    @Bloodcrave87 3 года назад

    that black one is form AND function
    props to nike

  • @mjbarien
    @mjbarien 3 года назад

    I'm excited for the future of laceless shoes :) this is gonna change the footwear industry

  • @Moyi_85
    @Moyi_85 3 года назад

    A must. Nike did it again

  • @elnino7822
    @elnino7822 3 года назад

    I'm in love with the overreat shadowberry. Can Nike please stock it on the South African website. We only have one style and sizes are always an issue. I'm a uk10 / us11

  • @teleguy5699
    @teleguy5699 3 года назад +1

    Great for elderly, TSA checks etc. I need these.

  • @roserdick9889
    @roserdick9889 3 года назад +2

    NIKE Genius!!! It's BOMB!

    • @niodix
      @niodix 3 года назад

      One week gimmick

  • @equivi
    @equivi 3 года назад

    Great innovation. Congrats.

  • @hollystorm
    @hollystorm 3 года назад

    Oh my god these are badass! Love this sooooo much! All of my sneakers have busted backs and this would totally solve the problem of having to get in and out of them quickly.

  • @ttt773
    @ttt773 3 года назад +1

    Genius!!!! Great job!

  • @UnnecessaryInventions
    @UnnecessaryInventions 3 года назад +25

    I would love to get a chance to check these out and review them on my Channel from industrial designer standpoint!

  • @MasonvilleYards
    @MasonvilleYards 3 года назад +1

    Please make a triple black colourway!

  • @Lakhany07
    @Lakhany07 3 года назад

    1:26 -- make that. That looks awesome.

  • @lauraanndekker7396
    @lauraanndekker7396 3 года назад

    Super cool for those of us with disabilities. It will be expensive, which is also a major problem for people with disabilities.

  • @thex9165
    @thex9165 3 года назад

    yes please. That design perfectly matches my need

  • @barballers5038
    @barballers5038 3 года назад

    Love them! When & where can I buy them?

  • @fate2022
    @fate2022 3 года назад

    So it's much later in the year, and I still have not seen these available yet for the "broader consumer"

  • @orlaspring363
    @orlaspring363 3 года назад

    Keep innovating, Nike. That's what sets you apart. Bring more and more inclusion into your marketing and advertising too.

  • @jet44444
    @jet44444 2 года назад

    I got these for my senior mom who just had hip surgery, she was having a hard time putting on her shoes.

  • @ronbaer67
    @ronbaer67 3 года назад

    how much weight til the shoe inverts on the hinged area of the shoe or how long it can last. we need to stop having to change out everything every 3 months

  • @Mowguli
    @Mowguli 3 года назад +1

    This is real inclusion. Thanks to everyone involved in this project. I hope I can get a pair or two.

  • @abraarh
    @abraarh 3 года назад +25

    Did Jimmy Fallon atcually design a rough concept for Nike??

    • @mohaha6587
      @mohaha6587 3 года назад +9

      Jimmy thought of the idea and pitched it to Nike. Nike responded by saying they’ve been working on that for 10 years and gave him the first pair of these shoes.

    • @Leotique
      @Leotique 3 года назад +5

      no its a joke

    • @velshock
      @velshock 3 года назад

      No

  • @rxnogueirarx2620
    @rxnogueirarx2620 3 года назад +8

    how would that shoe be on rainy days?

    • @vnthony2439
      @vnthony2439 3 года назад

      Don’t wear it on raining days? There’s a thought for ya

    • @Desktopcheese
      @Desktopcheese 3 года назад

      I think they mentioned that it’s self sealing in the video

  • @trilesheajones112
    @trilesheajones112 3 года назад

    It’s beautiful!!!! Can’t wait to purchase

  • @RomboutVersluijs
    @RomboutVersluijs 3 года назад

    The idea looks really cool! Wonder how fit they stay while working out. Also how long that band will hold its compression strength

  • @chuckl7459
    @chuckl7459 3 года назад +1

    Looks like they're going to cost about $120 a pair. How long before that hinge starts to wear out and split? What happens when the rubber band around the sole breaks? Definitely not good for wet weather. When someone is standing in the shoe, the top of the hinge would be an inch high at most where there's a gap that would let water flow right in.

  • @SentinelPrimek
    @SentinelPrimek 3 года назад +1

    Incredible job, great problem statement by Tim

  • @Jennifer3-
    @Jennifer3- 3 года назад

    J'ai envie d'acheter un short nike pro sur le site vu que les magasins sont fermés, mais j'ai jamais acheter sur ce site, c'est fiable ? Et est ce que la livraison est payante ?? Et il y a pas mal taille qui sont épuisées dont la mienne, donc est ce que les taille se remettent vite en stock ou pas ? Merci

  • @DesignRhythm
    @DesignRhythm 3 года назад

    So cool, well done.

  • @bozidarskobalj3166
    @bozidarskobalj3166 3 года назад

    Nice video I like it is high tech except voried if lace is gonna hold pressure run play basketball or tenis !

  • @LIL6PSYCHO7676
    @LIL6PSYCHO7676 2 года назад

    You guys should make a donation to the elderly these shoes would be great for old people or even people with disabilities

  • @roblee222
    @roblee222 3 года назад +1

    I'll def be getting a pair

  • @Van_Dan
    @Van_Dan 3 года назад

    Los quiero ya !!!

  • @EdWetschler
    @EdWetschler 3 года назад

    To what extent can/can't we use this for sports?

  • @parasuraman4886
    @parasuraman4886 3 года назад +1

    Nice

  • @BusyMaru
    @BusyMaru 3 года назад +6

    This is awesome!! Great for Dads who have a big tummy and having a hard time bending to put on their shoes lol!

  • @mohamedr3w
    @mohamedr3w 3 года назад

    Best shoes everrrrr ❤❤❤❤❤

  • @leogotv
    @leogotv 3 года назад

    This is the closest to a Dart Sock. I love the Dart Sock, own 4 pairs. Im definitely considering getting a pair of Go Flyease.

  • @dvh3113
    @dvh3113 3 года назад

    I NEED a pair of those!!

  • @dwaynehawkins
    @dwaynehawkins 3 года назад

    how does this perform for a run or a walk ? doesn't it come loose ?

  • @rodneysmith6543
    @rodneysmith6543 3 года назад

    If you are looking for slip in shoes with more choices, I would go with the Kizik company.

  • @Post_Maquel
    @Post_Maquel 3 года назад +4

    Literal slip ons. Nike's innovation never fails to amaze

    • @zombl337og
      @zombl337og 3 года назад +1

      the Nike x Stussy Spiridon are slip-ons also

  • @keithhedley1392
    @keithhedley1392 3 года назад

    Can't wait to get a pair look amazing

  • @osopolar756
    @osopolar756 3 года назад

    the best ones I hope I can try them they are beautiful I hope I can try them, let's support Nike, Nike will undoubtedly be the best brand. I take this shoe.

  • @unclestumpy2429
    @unclestumpy2429 3 года назад

    How do you get a hold of theses? I've seen that the initial release will be exclusive, but how long to the rest of us have to wait? I'm a bilateral amputee and changing shoes is such a pain in the ass.

    • @manwheel22
      @manwheel22 3 года назад

      Just sign up as a Nike member and you’ll have a better chance

  • @RomboutVersluijs
    @RomboutVersluijs 3 года назад

    PS check your audio levels when recording!

  • @mariel_luv_bm
    @mariel_luv_bm 3 года назад

    awesome👌👀

  • @feignshot
    @feignshot 3 года назад +3

    So who are the select Nike members that are able to buy on February 15?

  • @janinebogden407
    @janinebogden407 3 года назад

    I need these in my life!

  • @syxmi
    @syxmi 3 года назад +3

    Damn I really need this, I wonder if they'll make a gore-tex or shield version xD

    • @GhostSamaritan
      @GhostSamaritan 3 года назад

      I'd instantly cop a Gore-Tex steel-toe boot version of this. I just wonder if it'd be easy for them to accidentally come off, or if they'd be fine to wear in something like a warehouse.

  • @suegraham5299
    @suegraham5299 3 года назад

    Oh wow, I’m a quadruple amputee who manages without careers etc. These will make my life so much easier. I want a pair NOW. Heck I want several pairs as now I won’t be restricted to the same shoe day in, day out until it wears out!

    • @suegraham5299
      @suegraham5299 3 года назад

      Great auto correct there, supposed to read carers, but truth in the change: I don’t have much of a career now!