Social Marketing as a tool in Climate Crisis Mitigation and Adaptation

Ron MacLean is in the final year of his Bachelor of Commerce degree, with a specialized focus in Natural Resources, Energy, and the Environment. Ron's program is designed to equip students with the necessary skills to navigate intricate business landscapes, addressing pressing issues surrounding the management of natural resources and energy, sustainability, and environmental stewardship. Through his coursework, Ron is poised to apply his expertise to tackle complex challenges and opportunities at the intersection of marketing and sustainability.
About CIS
The Certificate in Sustainability is an undergraduate credential that rewards your choice to focus on human and environmental issues that are increasingly important in today’s world. Study across disciplines to understand issues such as climate change, food security, renewable energy, biodiversity and social inequality.
To learn more: uab.ca/cis