A CONVERSATION WITH MARK MAHONEY : PRESENTED BY DITA EYEWEAR

Film by Eric Minh Swenson.
HOLLYWOOD, CA -- DITA Eyewear, the LA-based cult accessory label, presents its Fall 2013 campaign starring the legendary Mark Mahoney, Shamrock Social Club proprietor, and Dita Von Teese, internationally renowned Queen of Burlesque. This exclusive video, "A Conversation With Mark Mahoney," sheds light on the life of one of the most intriguing artists of our time.
"Mark Mahoney and Dita Von Teese are living legends who epitomize sartorial elegance. They evoke a time lost when people were more stylized and paid attention to every detail - especially eyewear," shares Jeff Solorio, DITA co-founder.
"We've always had an appreciation for the sensibilities of the 1960's, when icons like JFK, Steve McQueen and Jackie O were synonymous with eyewear - what we consider to be the most important accessory. Jeff and I wanted to resurrect the integrity of this era by featuring two powerhouses, Mark Mahoney and Dita Von Teese, today's quintessential man and heroine."
Enlisting the two style icons was organic as the co-founders are old friends with Dita Von Teese and they recently met Mark Mahoney through a mutual friend. The DITA F/W13 collection, consisting of 12 handmade designs for men, women or unisex, retails between approximately $350.00 and $750.00 USD. The new collection will be available at select retailers worldwide in addition to DITA Legends stores located in Los Angeles, Newport Beach and Tokyo. For more information, visit www.dita.com. Follow DITA Eyewear @ditaeyewear.
ABOUT DITA EYEWEAR
Established 1995 in Los Angeles, CA, DITA Eyewear has attracted a cult-like following amongst the world's most influential tastemakers, stylists and celebrities alike.
DITA cofounders Jeff Solorio and John Juniper remain the driving force behind one of the last independent eyewear makers in the world. Each DITA frame is handmade in Japan by master craftsmen in the best factory in the world. The entire process can take anywhere from eight months to one year to complete from conceptualization.
DITA is globally recognized for innovative design, craftsmanship and subtle insignia. DITA is available exclusively at select luxury destinations and optical stores in over 50 countries including: Barneys New York, Colette, Dover Street Market, Bergdorf Goodman, Harrolds, Fred Segal, Aloha Rag, On Pedder, Lane Crawford, Surrender, Isetan and Restir. DITA has flagship stores in Los Angeles, Fashion Island - Newport Beach and Tokyo.
For more info on Eric Minh Swenson or project inquiries visit his website :www.thuvanarts.com
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