The Future of SEO Changed AGAIN | ft. Annabelle Baugh (Dojo #18)
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- Опубликовано: 3 окт 2024
- Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Annabelle Baugh, and we talk about:
Tim's AI Corner: Google launches SGE/AI Overviews.
The Art and Science of Weather-Based Marketing
Lessons from On The Beach's Sunny Circles
Timestamps
02:58 - Story 1 - Tim's AI Corner: Google launches SGE/AI Overviews.
25:32 - Story 2 - The Art and Science of Weather-Based Marketing
39:49 - Story 3 - Lessons from On The Beach's Sunny Circles
48:04 - The Tasks
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Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
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Great listen!
Thanks Max!
With Google's (very recent) news about incorporating advertising into AIO results, we need to ask if the purpose of the AI answers is really about optimising for a better user experience, or instead is it about opening up new opportunities for advertisers?
Undoubtedly the purpose of search (for Google) is ad revenue, but step 1 to ad revenue is maintaining market share (by not losing it to other AI searches). Therefore I do think it's actually both. Plus showing the market that Google isn't sleeping on the threat, and maintaining share price - Tim
First, whats up
Hey Devon!