Mile 27: The Ultimate Recovery Experience from OOFOS

Came, ran, conquered. yOO earned every bit of Active Recovery, #marathoners!
OOFOS went big in Boston at the 2023 Marathon to ensure #runners had the recovery tools needed at the finish. Located just past the iconic finish line in Back Bay, OOFOS was Mile 27. A 2-story immersive shopping experience, the latest in #ActiveRecovery, NEW OOmg Sport, was showcased with an innovative floor-to-ceiling art piece. A chocolate milk vending machine got runners the best recovery drink. Visitors jumped into bean bags filled with recycled OOfoam™ and took advantage of Normatec boots and Hyperice massage guns. We hosted a women-in-sport panel moderated by wellness coach and podcaster Emily Abbate “Conquering Hurdles and mOOving Mountains.” OOcrew spoke about their experiences and tips for being the best version of yOO, including Olympic gold medalist aerial skier Ashley Caldwell, principal dancer Chyrstyn Fentroy, and marathon Veteran Yuma Haidara. Once you got to Mile 27, all you needed was time to take it in.
Thank yOO, Boston! ‘Til next year. #Boston127 #BostonMarathon2023 #BostonMarathon
Shop the Sport Collection: www.oofos.com/...
Revolutionary OOfoam™ technology absorbs 37% more impact than traditional foam footwear to recharge your body and reduce the stress on your feet and joints. Paired with a science-backed and patented footbed, OOFOS supports yOO in shoes, sandals, slippers, and more. Subscribe for more sport, inspiration, and the latest from the global leader in Active Recovery.
Subscribe here: / @feeltheoo
📲 Don’t miss the latest Shorts videos! www.youtube.co...
- Instagram: / oofos
- Twitter: / oofos
Read more about our technology: www.oofos.com/...
▶︎ ▶︎ ▶︎︎ These inspirational individuals can't stop, won't stop moving for themselves and others. Enjoy stories of passion and recovery - listen to the uplifting words of determination from retired professional football quarterback Alex Smith or a heartfelt tale of joy rediscovered, like Emmy-nominated choreographer and International tap star Chloe Arnold. yOO will be moved by the stories they’ve shared. Alex Smith says about his recovery sandals, “The more I was doing, the more I wore them.”
Every single OOcrew member started out a fan.
Step into their world. The OOcrew Playlist: • The OOcrew
#feeltheOO #OOFOS #RecoveryFootwear #ActiveRecovery #RecoveryShoes #RecoverySlides #marathon #marathonRunners #Boston

[@truckdog2492]

Your shoes are amazing I have never loved a shoe 👟 🎉 as much as I do my oofoo’s

[@feeltheOO]

Thank yOO! We are happy to hear OOfoam™ is making yOO feel better!