For a Startup, Best Practice Can Be the Worst Practice. Here’s Why

Michael Stemmle, Founder of additiv
Michael’s entrepreneurial journey is far from conventional. He once took the stage as a stand-up comedian and has only been hired once in his life for a 6-month stint as a receptionist and sports guide, back in 1992. A true serial entrepreneur, Michael has co-founded successful ventures like Toni Digital and Descartes Finance, all still thriving today. His passion lies in creating new ventures with inspiring people.
Starting as a publishing company, additiv has transformed over the years into a global fintech leader. Initially, additiv was a sports marketing firm collaborating with giants like Swatch and Japan Tobacco for Formula One. Today, additiv serves high-profile clients like NatWest Group, Zurich Insurance, and Citi, with offices worldwide. In this talk, Michael delves into the pitfalls of conventional wisdom and the importance of innovative thinking.