Heritage Outdoor Media

Daktronics teamed with Heritage Outdoor Media to install one of the largest video billboards outside of Times Square. Hanging on an iconic building on the corner of 5th Avenue and 42nd Street, the sign reaches thousands of New Yorkers every day.
People said it couldn’t be done, but after a smooth installation, advertising on the board sold out after just six months. It’s an excellent example of how a building landlord, a sign company and Daktronics worked together to create a huge success.