Kelloggs Corn Flakes with Superman & Perry White

I always saw Superman as a super-hero/crime fighter, but here Perry White uses him as a genie?? Clark Kent's boss wishes for something, and Clark/Superman runs/flies and gets it!! With that hook-up/power, all Perry asks for is a box of cereal?!? Perry, why not blow your top, and demand a billion dollars within ear shot of Clark Kent?? Sorry, now I'm just being greedy...