WB This Is Stupid: HBO Max Officially Renamed To Max
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- Опубликовано: 8 ноя 2024
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the biggest crime is removing the purple color scheme
Seriously. Loved the purple gradient
The color is too close to Disney Plus color. With my bad vision, at least I could select the app by color on the phone.
Im fine with it, I’m not fan of purple
Love the purple gradient. This is fucked up!
I'm still calling it HBO Max
It’s like renaming “Disney Plus” to “Plus”. Zero brand recognition. How are new customers supposed to know what it is?
Right
It's easy..it says it's the place you go to watch HBO.
@@noisuledesoidnarg7762 😂 exactly
There were differences with the HBOs when they started, which is something they needed to resolve with HBO MAX (and did). HBO was the pay cable TV service. HBO GO was the streaming service for the TV service subscribers. HBO NOW was a standalone service for people who wanted to stream HBO and not have to pay for the cable service. Then, HBO MAX combined everything into one.
The name HBO has OVER 30 years of equity and respect, dating back to the "National Cable Boom" of the 1980's. EVERYONE knows the name HBO, even my 90 year old Grandma knows what HBO is and asks to watch it. How on EARTH would you throw away a name with that much equity and value?
Yeah when I think of watching movies, I think HBO.
This is similarly dumb to Twitter to X.
This was the funniest segment on the show for a long while. Good to see everyone having fun with this story, I was cracking up all the way through 😂😂
"HBO
HBO GO
HBO NOW
HBO MAX
HBO FUCK"
OMG! Funniest thing I've heard in a long time.
This is the hardest I’ve laughed from a John Campea video in a very long time. This was hysterical.
Not even HBO was safe from the Axe of Zaslav
It’s like Disneyplus changing to just plus… there goes your identity.
Why use plus, when you can go even harder with “max?”
John's reaction to the name change is priceless
I don't think I've laughed this hard over a topic discussion
HBO FUCK: $69 a month.
Nice😂
And the boneheaded decisions by David Zaslav just keep on coming. From canceling almost finished projects, to removing critically acclaimed animated content off of HBO Max, to getting themselves in lawsuits, to burning bridges with directors, removing Looney Tunes off of HBO Max, keeping problematic actors “cough” Ezra Miller cough” and the list goes on.
I do agree that Zaslav has made some bad decisions, but regarding Ezra Miller, I' don't think it's so much that they're keeping him on board, it's that they know if they announce Ezra isn't the Flash anymore right away they're basically shooting the Flash movie in the foot. Considering how poorly Shazam 2 did, they don't want to do that. I have a feeling about a week after the Flash comes out they'll announce Ezra is moving on to other projects.
Considering Zazlav’s role is to get WB out of its debt, complaint 1 and 2 make sense. Everything else’s after complaint 2 was done before Zazlav came in (lawsuits, directors, LT, and Ezra) where he kind of has to go with the flow of what he was handed from the previous administration
“the name peacock doesn’t look so bad now” 😭😭😭
Dropping the “HBO”is the dumbest idea ever 🤦♂️….
Another victim of oversimplified logos
Think again, Twitter to X is similar
@@rameeziqbal8711 yeah well twitter was just plain twitter. HBO max lets people know that it’s HBO and max still has somewhat of a resemblance to HBO max. X just sounds like a completely different company.
max make live action mk scorpion tv show release date in 2024 today now 🤩🤩
I already knew it was a terrible name, but I went to talk to a friend who works in marketing and she pointed out several technical aspects of why it is terrible. This seems to have just been the decision of someone with power based solely on personal impression.
Should of been named WB +
Or in the case of John Campea call it HBO F bomb.
even HBO Discovery would sound better than MAX , wtf =)))
They are having a fucking ball!! 😂😂😂😂
That’s crazy because max makes me think of Cinemax
definitely pushing the Skinemax side of HBOFUCK app...
IMAX
"it's not TV, it's Max" doesn't sound right! HBO is the brand!
That’s like if Disney, paramount or Apple TV just changed their name to Plus 💀
yeah that's what I was thinking.
clearly a setup for:
HBO Max Returns
HBO Endgame
HBO Forever
Let's change Disney+ to Plus while we're at it since that's what people care about in that product.
I also think it's worth noting that changing the colour to blue was a terrible idea, HBO owned purple in streaming, now they're using the same colour as Paramount+, Prime and Disney+, why would you change that?
HBO holds a lot of weight…dropping that is crazy to me
Bad decision
They should call it HBO +
“WarnerMAX”? 🧐
THIS JUST IN: New statement from Bob Iger after this news, "Disney+ will be officially changing it's name to '+', the place you go to watch Disney...no, just kidding, that would be a stupid fucking thing to do"
Don't give em ideas. lol
Perfectly said.
They should've shortened "HBO" to make it catchier. Remove one of the letters and just call it "HO." Or maybe "B.O."
It’s like if they bought Coca-cola and changed the name to Cola. Six Flags is just Flags. I mean if they just stopped at HBO Now and HBO Max never existed, would they have gone with Now? Lol. Is it just that they don’t want HBO brand content confused with WB branded content? Like that was ever an issue? It’s weird. If they wanted to get rid of HBO in the service name, WB Max would’ve been better. Give me David’s job. Lol
As a subscriber the renaming is stupid to me. HBO itself is a huge brand and in the game itself as was HBO MAX. Renaming it just MAX is facepalm Stupid.
Agreed
Just out of habit and familiarity I’ll keep calling it HBO Max regardless of whatever name it changes to.
Most people will probably.
They also better market the hell out of Max and really what it brings from a library standpoint and show people it's the top streaming service people need.
In recent news, Disney Plus will be renamed “Plus.”
“The place you go to watch disney”
"knee"
Just call it HBO+
Zaslav loves his Discovery +. He hates hbo
Isn't max the nickname for Cinemax, HBO's competitor?
Cinemax is owned by HBO. Doesn't make it make any more sense though
@@Patman494 no…it’s owned by ShowTime
@@Dave102693 Showtime is owned by Paramount. Cinemax is owned by HBO/WarnerDiscovery.
A lot of cable providers had an option to add HBO, and then a separate option for Showtime+Cinemax, or an option for all 3. But Cinemax was created by HBO, and has been their property (and subsequently Warner's, and WarnerDiscovery's) since the beginning.
I hate it being called max like everyone but I will say I’m glad it wasn’t called max+
I HATE this name with a passion, however, if I have to try to understand it, this is my take. I believe HBO will continue to be a sub brand under the Max banner, just like DC and Loony Tunes etc. I still believe House of the Dragon will be a HBO branded show for example. But the argument against that is Disney+ has Disney content as well as Marvel and Star Wars etc. So they should’ve just called the service HBO+ to make it work just like everything else “it’s HBO plus all of these other brands including Discovery etc etc”.
Also if I’m remembering it correctly, back in the day, HBO Go was specific if the service was through a cable provider etc and HBO Now was the standalone service, and “HBO” didn’t exist anymore, and then HBO Now was replaced by HBO Max. So I don’t believe that all 4 existed together at the same time, but I could be wrong.
Either way, such a stupid decision and I really hope eventually they pull their heads out of their asses and change it ONCE AGAIN to just something like HBO+.
Hbo was still around. That was why there was confusion back then. If I’m correct hbo go came with an hbo subscription and hbo now was just the streaming service. It was all so stupid and confusing. I remember I had an issue for like 2 hours where I tried to login into my hbo now account through the hbo go app and it was asking for my service provider. I’m like “how am I supposed to log in? I don’t have cable. They just screwed the app up” but I was just using the wrong hbo app. But agreed this is probably in the top 5 dumbest business decisions ever made
WBMAX sounds better
IT WAS RIGHT THERE. Granted I’m not gonna be overdramatic about Max, but damn
WarnerMAX could have worked
That 100times sounds better😅
11 months later and still hysterically funny
I think they risked diminishing the name of HBO by leaving it on there though. Max originals and Discovery shows are not the same quality as HBO originals most of the time
HBO Max makes me think of HBO, GoT, The Last of Us, etc.
Max makes me think of Maxxipads
there is no volume
Warner + was the ideal name
"Hey man, you wanna come to my house and watch Max?"
The friend: WTF?
Max & chilllax
🤣🤣🤣🤣🤣🤣 The batman 2 Now playing on Maaaaaaxxxxxxxxxx.
The slogan should be memefied across the internet.
“Introducing The Hub, the one to click for…” 😂
i think WB did right by dropping the hbo name. the HBO name has always been synonymous with adult oriented and edgy programming. HBO max was confusing in terms of what is max original and what is True HBO original
You know what really drives me crazy about this? I get, the HBO name limited they appeal. But even a child knows that the name should be WARNER something, maybe "Warner Max' to refference the old name. But Zaslav doesn't alloud because it can not be just Warner, what about Discovery? DUDE, THE CENTENARY STUDIO WITH BRAND POWER IN THIS BUSINESS IS WARNER.
And even then, it’s not that hard to come up with a better name that includes both WB and Discovery. Like, I always hated the name HBO Max, I thought it would make way more sense to call it something like “Warner+” or “Warner Bros+” or “WB+” and I understand that maybe it would seem like “Warner Discovery+” would be too long of a name. But Discovery+ literally has a “D” as their logo. Why not name the service WBD+ to keep the name short, and then make it clear what it stands for by combining the WB logo and Discovery’s “D” logo. Even if people don’t recognize Discovery’s logo, they’ll at least recognize WB.
I’m just guessing here… and I also hate the name change, but…
I think the reason they’re removing the “HBO” name is because of its meaning. They’re no longer a premium service in the age of streaming and people don’t pay for channels the same way they used to, thus no longer being the “home box office.” People damn near shit themselves with anger when Disney+ started charging a fee for movies that were simultaneously playing in theaters, so I think WB was wise to avoid doing that, but it came at the expense of revenue.
I hate this theory and I don’t like the name change either. “HBO” has so much prestige to it. They could’ve just made the name an orphaned initialism.
SO many marketing teams have NO IDEA people go to what they KNOW, not something new!!! I work in marketing, design and art, and this always gets so much in my nerves lately.
John's reaction to Max is gold
I tried to explain this to a friend for like 5 minutes... he simply wasn't getting it.
I'm thinking that somewhere an executive for Cinemax is wondering why they didn't think of it first. 😂🤣😂🤣😂🤣
Cinemax is owned by WB too. It's content is actually already on HBO MAX. I always thought that's where the MAX part of the name came from to begin with.
@@supermonkey321 Well this connection makes alot more sense.
Introducing
+
The one to watch for Disney
Has to be one of the top 5 dumbest business decisions I’ve ever seen. Even if the service doesn’t take there’s literally ZERO reason to change the name.
MAX: An HBO Story..
When I see just Max my mind goes straight to Cinemax.
@MrSerr said same.
This was a really funny moment among the Campea Crew, Jonathan and Taylor were killing me! John’s rants are always fun.
Hey guys I just read the email about the switch from HBO Max to Max and it also mentions that my HBO MAX account will move to MAX. This to me suggest this is not just a simple rebranding or merging of content with their Discovery library, but also a change of the streaming service platform itself, without having that be the focus. Not sure why. I hope the new platform is not buggy and filled with technical glitches. MAX is a stupid name for the streaming service if the primary draw is HBO content. I wonder how this affects those that have HBO Max as an add on service through their Amazon Prime or Hulu subscriptions. I hope we're not headed for another conflict like HBO and Amazon had when the service first launched.
4:45 replay button
This is why you don't sell HBO, DC comics, and Warner Bros to the company that made TLC.
This is the same company that agrees to sell itself to AOL and AT&T so what did you expect from WB/TW
I didn’t catch that Jonathan spat out his drink
RIP HBO. We shall miss you. 😢
HBO and Cinemax were bundled together in a ton of cable network and Cinemax was always known as the “cheapo” of the two (because it was). I thought adding the max name to hbo made it sound cheaper and the name just MAX is even worse. What is wrong to just do what everyone else did and add a plus sign. It works. HBO+. Done.
And then during this they raise rates.
John you are right .., the word HBO is one of the strongest names in the industry. This move doesn’t make any sense. They just literally changed the name a short time ago.
Many people still think that HBO Max is HBO. Cause there's HBO Max original series and HBO original series.
WB Discovery just is trying to separate its streaming service from HBO.
kind of suprised the name of the service wasn't changed to HBO Discovery or Discovery HBO. given a big part of this is trying to show discovery as a part of it.
HBO is THE premier cable network and brand globally. Why the hell would you change the name associated with the best product on TV? Worst marketing decision ever.
Should’ve been WB Max instead.
Cinemax must be happy with this too
New drinking game. Take a drink everytime John says: "You know me, I'm a big fan of x person" before going into a rant about them. Lol.
Don’t know why I care, but I still hope Sesame jumps ship (hopefully to Disney) after what Max did.
Waiting on Disney+ to be just called
*+*
And Peacock to become just
*Cock*
I'd watch Cock...um....wait a minute. 🤨
And when Zaslav sells WB off to Universal and NBC, they can combine the two to become...
MaxCOCK😂
Max is just stupid. Just keep it to HBOMax why change it?? I was hoping like John that they wouldn't change it to Max.
"Look how they MAXacred my boy"
The name is so stupid that i thought MAX was a brand new streaming service that was trying to ride off the back of HBO MAX 😂
MAX?!? MAX what?!? The least they could do is rebrand it with a brand new name, not just cut the current one...stupid WB, real stupid
What happened to WB getting rid of the HBO Max streaming app all together because it's obsolete, and coming out with a new streaming app? It's a bit odd to rebrand if they're just going to come out with a new streaming service in half a year or so.
HBO Ultra!
This is what keeps my loathing of James Gunn in check. It’s still WB. They will continue to be reactionary with no true faith in their plans. Gunn will be vacationing with Hamada soon
At least it isn't HBOMax+
"Im a David Zaslav fan." "Let me make it clear,. I'm a David Zslav fan". Not the hill you wanna die on Mr. Campea sir, but everyone is allow their opinion😂 lol
Maybe there is a method to this MAX madness. Maybe they have plans for products that might potentially damage the HBO brand, so they are trying to distance it a little bit?
a few years ago what was know as CBS All Access change the name to Paramount +, because they need it a better brand recognition and it work very well
this change is just stupid, droping the one part that gives name recognition is just stupid
renamed it to WB Discovery, or something
You know you’re in for a good rant when John starts with a short positive disclaimer. 😂
I think HBO doesn't want to taint its own name with the crap shows that came with Discovery.
That's exactly why they did it and they're being disingenuous not bringing that up. But of course then it's not as funny.
Zaslav's ax needed more blood and cut out HBO.
Then realizing that was a dumb idea, grabbed some duct tape and put that tag line together
I would understand if they called it warner max, but just calling it max, It doesn't tell you who owns it.
exactly and the fact that they chaning it so late in the game after all these years😂😂
“To the MAX!”
Maybe.... It's kinda like how Disney+ has selections for Pixar, Marvel, Star, etc. You'll have HBO, Discovery, and whatever other streaming production studios they have.
Right but at least Disney is a recognizable name related to all those properties. Max doesn’t relate to anything having to do with WB or Discovery
This is a perfect setup for an Axe of Zaslav movie. He visits an internet podcast, axe in hand on a rainy day in the middle of their production. Before he knocks on the door he watches clips of them making fun of him on his phone in the car, gritting his teeth in anger lol.
John had me rollling with this take 🤣🤣
I hope Disney’s taking notes. Just watch, they’re gonna rename Disney + to just +. Way to steal a genius idea
Or change the name from Disney+ to 'Elias'. What the hell is Elias? ....its Walt DIsney's middle name, AND the place you go for DIsney, Pixar, Marvel and StarWars content.
Or even better yet, DisneyLGBTQ+
Now that HBOMAX is now just Max should Cinemax be called Cine .
Their reasoning for dropping HBO make some sense. They want the name to represent every age member of a family and all the different brands WarnerBros Discovery owns, not just HBO. So I get not naming it HBO, But I do agree Max is a really stupid name.
I'm afraid of a Monster Energy situation where they will start suing anyone else with "Max" in the name the way Monster Energy is doing right now
Unless there's a very strong unknown reason, very stupid move.
This is just great. I knew I was in for some entertainment when I clicked on this video. This may be one of my favorite Campea moments ever.
So they traded HBO, the most recognized brand for quality entertainment, for a generic name Max. How does that make any marketing sense?
Not sure if someone said this, but max also sounds similar to IMAX. Really dumb
to me it sound too similar to Cinemax😑
@@TheRTMFor what it's worth, WBD owns Cinemax.
Cinemax wondering why they stole their platform ideas.
Max is a persons name, dogs name, etc.