Inside Under Armour's 170,000 SF Innovation Lab | MyGolfSpy

Founded in 1996 by Kevin Plank, Under Armour has become a globally recognized brand, competing everyday with the likes of Adidas and Nike, and it all started from his grandmother’s basement with a moisture-wicking synthetic t-shirt.
The Lighthouse is what Under Armour calls their innovation lab and “guiding light.” Here, Under Armour is able to rapidly concept, prototype and test new innovation in golf apparel and footwear.
Come along with us as we tour Building 37 🤘
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Got to check out Puma and Linksoul.