How To Analyze Auction insights In Google Ads And Use It For Campaign Optimization

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  • Опубликовано: 11 янв 2025

Комментарии • 11

  • @Prego-Choi
    @Prego-Choi 7 месяцев назад +1

    Another insightful video! Thank you for sharing your thought process!

    • @GuidedPPC
      @GuidedPPC  7 месяцев назад +1

      Glad it was helpful!

  • @TahirHussain-vz4im
    @TahirHussain-vz4im 7 месяцев назад

    Thaks Sir

    • @GuidedPPC
      @GuidedPPC  7 месяцев назад

      I appreciate your support, it means a lot!

  • @zubairhamza4733
    @zubairhamza4733 2 месяца назад

    Thank you for the amazing video! I do have a question replated to it😅 question,
    Is the Impression Share metric in the auction insights the same as the Search Impression Share we see at the campaign level? And, if our auction insights show a 20% impression share, does the 80% of impressions we missed include those lost due to budget constraints, or are they solely due to failing to win the auction because of low ad rank?
    And the Search Impression Share colum we see at the campaign (not talking about the one in auction insights) include impression share lost due to budget?
    I know it's maybe a weird and somewhat lengthy question, but I genuinely need your guidance on this.. please answer 🙏

    • @GuidedPPC
      @GuidedPPC  2 месяца назад +1

      2) Loss of impression share can be largely because of bid and budget. In case of budget its straightforward. In case of bid, quality score, ad rank, CTR, account history and more play a role.

    • @zubairhamza4733
      @zubairhamza4733 2 месяца назад

      ​​@@GuidedPPC thank you very much. Can you please also answer the first part of question related to impression share in auction insights and search impression share column we add from competitive metrics.. are these both are same or are there any differences in these two? Please answer 🙏

  • @alikhalid7779
    @alikhalid7779 7 месяцев назад +1

    Question: Aghr competitors ka data show ho raha ho or hamara "you" section blank ho to iska kia mutlab hoga?

    • @GuidedPPC
      @GuidedPPC  7 месяцев назад

      It means your campaign(s) did not get enough impressions for the given date range to show up in Auction Insights.

  • @alikhalid7779
    @alikhalid7779 7 месяцев назад +1

    Question: Kia ya data daily basis ka hota hy? Jesy Impression share 32% hy to kia hamari ad aj k din ma 100 times ma sy 32 time show hoe hy?

    • @GuidedPPC
      @GuidedPPC  7 месяцев назад

      Great question. Yes it is daily basis but it will show you impression share for date range you select.