Why Every Founder Should Know Their Effective Hourly Rate

If you’re an aspiring or early-stage startup founder, learn how I bootstrapped my products from idea to millions of users in this webinar: bootstart.com
In this video, I share
why founder sweat equity is the most expensive thing to waste,
how you should value it, and
the best way to spend it to maximize your odds of success as a startup founder.
📖 Check out my book Running Lean here: runlean.ly/3e
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WHO AM I?
Hi - I'm Ash.
I help early-stage founders raise their odds of success through a battle-tested framework I’ve been curating for the past 10 years.
I’m the author of two best-selling books (Running Lean and Scaling Lean) and the creator of the popular 1-page business modeling tool: Lean Canvas.
Life’s too short to build something nobody wants.

[@zeydanwar]

Another great video Ash. Came at a great moment-just when I decided I can't do everything and so hired a personal assistant!

[@AshMaurya]

A personal assistant is one of the first hires I recommend :)
This video focused on pre-revenue or early revenue founders, but I'll likely create another video to help balance revenue and hiring.

[@scotttaylor2860]

Great content. Also totally inline with Nassim Taleb's ideas (both asymmetry of payoffs but even his method of reading).

[@BorzAlom42]

The first sweat equity is in. Before falling into a burnout pit, I just engaged a fractional COO who helps me build the operating model and look after the customers. Although she just started, I feel already much relief and can focus on the business-critical items.

[@andrelgpinheiro]

my mentor is on youtube. thanks