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What Is User Persona in UX Design? How to Create and Use Personas. Minimal and Extended Personas.
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- Опубликовано: 18 авг 2024
- Understanding what a user persona in UX is and how it is used is crucial for designing effective and empathetic products. Personas are representations of our users that help promote empathy by focusing on individuals rather than groups. This shift from talking about "users" to specific personas like "Bob" or "Jane" makes these roles feel more real and relatable.
Personas are essential because they address the fact that real people have unique abilities, understandings, and needs influenced by their circumstances and personal beliefs. Psychological research supports the effectiveness of personas in promoting empathy. For instance, studies like David Sears' person-positivity bias and the scope-severity paradox show that people empathize more with individuals than groups. Personas are created based on thorough user research. They encapsulate users' goals, behaviors, and motivations. Minimal personas include basic demographic details, a photo, primary goals, and behaviors. Extended personas may also include lifestyle interests and hobbies relevant to the problem being solved.
The main goal of personas is to provide focus and clarity in the design process. They ensure that the design team understands who they are building the product for and helps in creating a solution that fits the users' needs. Personas also aid in various stages of the design process, including user research, usability testing, and user evaluation. To create effective personas, teams should ensure that they are based on credible research, keep them relevant to the problem, and use them to enhance empathy. It's important to avoid creating too many personas and instead focus on a few primary personas that represent the core users.
Incorporating personas into the project workspace, such as displaying them on walls or providing laminated copies, helps keep the team aligned and focused on the users' needs throughout the design process. Explore how to create and use personas, the difference between minimal and extended personas, and why they are essential in UX design with insights from experts like William Hudson at the Interaction Design Foundation (IxDF).
🔗 Want to learn more about Personas before taking our full course? Then learn more for free on our always-updated UX / UI design glossary at:
ixdf.io/person...
🔗 Discover more about user personas and how to utilize them in your design process in our online course "User Experience: The Beginner’s Guide":
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Key Moments:
00:00 Introduction to Personas
00:50 Personal Bias
02:13 Scope-Severity Paradox
03:02 What Are Personas?
03:49 How to Use Personas
04:52 Minimal Personas
05:35 The Importance of Understanding Users
06:24 Extended Personas
07:56 Design Research Personas
09:33 Primary and Secondary Personas
10:13 Persona Example
12:00 Number of Personas
12:52 Accessibility and Inclusivity
14:13 When to Use Personas
15:42 How to Work with Personas
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Author/Copyright holder: Unknown. Copyright terms and license: CCO
Author/Copyright holder: Benoît Prieur. Copyright terms and license: CC BY-SA 4.0
Author/Copyright holder: Bernd Schwabe in Hannover. Copyright terms and license: CC-BY-SA-3.0
Key Moments:
00:00 Introduction to Personas
00:50 Personal Bias
02:13 Scope-Severity Paradox
03:02 What Are Personas?
03:49 How to Use Personas
04:52 Minimal Personas
05:35 The Importance of Understanding Users
06:24 Extended Personas
07:56 Design Research Personas
09:33 Primary and Secondary Personas
10:13 Persona Example
12:00 Number of Personas
12:52 Accessibility and Inclusivity
14:13 When to Use Personas
15:42 How to Work with Personas
Learn more about personas and UX design in our online courses:
www.interaction-design.org/courses?
That’s the real lesson based on real practice. Thank you author..
Thanks for the comment, Aces! It's always gratifying to know you've found it helpful.
this explanation completely explained my discourse on persona development, thanks lots!
We are glad it helped you!
If you want to learn more about What Are Personas, then learn more for free on our always-updated UX / UI design glossary at www.interaction-design.org/literature/topics/personas
whaoh!Im really impressed ,this is 100 percent Persona practical class I have ever had Thank you sir
First time coming across this video, it's packed filled with knowledge.
Thank you so much for your feedback! That is definitely our goal: to share good knowledge with our followers 💙
I am thou.. thou art I....
The arcana is the means by which all is revealed
Thanks for this video!
Such great information, thank you!
You are so welcome, Maureen! Stay tuned for more videos or check our website to access our open-source UX design resources library.
Thanks so much for the lesson. Great knowledge attained from you sir!
Great video, awesome content!!! What is your opinion on proto personas? What is their value? How to create and use them?
I'll oh ii 8i u I
Wonderful Information!
So inspired!
We're so happy to hear it! :)
👏👏👏
Good video on the subject of design personas. But ...
As much as I agree that it's good to focus back on the humans, I see a problem in designing systems only for a small number of very concrete personas. I think a lot of other personas' needs might be left out.
No wonder I always get the feeling the systems I encounter are not designed for me!! :/
I dearly hope that personas is not the only tool designers use to get a perspective on what a system needs to provide.
It's not the only one 😁 personas are usually more appropriate when specific lifestyles and values are relevant for the system otherwise designers might turn to "need groups" instead where different types of people might have the same specific need in a particular instant.
But keep in mind that it is impossible for designers/engineers to design for EVERYONE and so boundaries are going to have to be set in any project
Voice needed to be a bit louder
cool
Can you provide the references?
You can learn more about User Personas for free on our always-updated UX / UI design glossary at: ixdf.io/what-are-personas-yt-cm
@@InteractionDesignOrg Thank you. I found that article and got Copper's article and The Encyclopedia of Human-Computer Interaction. I use your website in my courses. Thank you for the credible content.
It's great to hear that you found our resources valuable for your courses! If you have any further questions or need assistance with anything else, feel free to ask. Happy learning and teaching! 📚🌟
我は汝汝は我
Next IxDF Video: Hitler once said "If you tell a big enough lie and tell it frequently enough, it will be believed" - video about user research
Are you really quoting Stalin in this or did I see things that don't exist? I mean, really? A great video but quoting Stalin is really an awful, terrible thing. He was a mass murderer and chatting about him in this way is simply sickening.
Agree 100%!!! Maybe Stalin was an UX/UI Designer...
I mean quotes aren’t evil in themselves
It’s a quote. Many other medias have used Stalin quotes.
Why to quote stalin about "just statistics" of famine, which he committed? For you it's appropriate when for Ukrainians and Kazakhs it's cynical because stalin order killed our relatives. It's like quoting hitler on "one death in gas camera it's a tragedy, but millions it's just statistics", disgusting indifference 🤮
Thank you for your feedback, and sorry for making you feel bad because of that example in our video. We understand and deeply empathize with the immense pain and suffering experienced by Ukrainians and Kazakhs due to the actions and policies of Stalin during that dark period of history. Quoting individuals responsible for such atrocities can indeed be deeply hurtful and offensive, given the profound impact on families and entire communities.
We sincerely apologize for the example being inappropriate or offensive. We already removed this piece from the video, thank you for pointing to it again!
Let us work together to foster understanding, empathy, and compassion, acknowledging the unique and painful histories that different communities have endured. 🙏💔
Just in case you want to learn more about Personas, we also have "Personas - A Simple Introduction" article in our always-updated UX / UI design glossary at ixdf.io/personas-a-simple-introduction-yt-cm
@@InteractionDesignOrg I'm very positively surprised and grateful to you 🙏
We're glad to hear this! Thank you for your understanding!