Real Time Bidding Models in Computational Advertising - Allie

Поделиться
HTML-код
  • Опубликовано: 13 сен 2024

Комментарии • 10

  • @miguelangelbarros5339
    @miguelangelbarros5339 2 года назад +5

    Guys, I bet you've expected reinforcement learning, deep learning, or another sophisticated stuffs . This is real good presentation from someone (who I've never met) wich has huge experience. Good productionize model should consider computational efforts (business-dependent) , complexity , intepretability among other variables. All my respect.

  • @sumitsethia5091
    @sumitsethia5091 4 года назад +9

    I expected this talk to be on how the real-time bidding price is determined. This is more about relevance or pctr modeling.

  • @shubhamprasad6910
    @shubhamprasad6910 3 года назад +2

    The talk is from the DSP point of view (the advertiser) it would have been nice if publisher's point of view was also discussed.

  • @RR0OT
    @RR0OT 3 года назад +2

    This is good presentation for understanding what RTB is. For beginners at least

  • @bibiworm
    @bibiworm 4 года назад +3

    She barely scratched the surface. There is a lot to talk about on bid strategy, bid optimization, budget spending pacing, and dynamic pricing, etc.

  • @noli-timere-crede-tantum
    @noli-timere-crede-tantum 4 года назад +1

    Great talk. I don't think she got the engineering question at 18:09

    • @trez6465
      @trez6465 3 года назад

      I realize that too. I think the answer the guy was looking for is why logistic model faster than some other model during inference.