Beef Council "It's What's For Dinner"
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- Опубликовано: 31 июл 2012
- After years of taking a beating from the chicken and pork industry, the Beef Council decided to go prime time with their own campaign: "It's What's For Dinner." The effort included print, in-store, publication and this TV spot, featuring Aaron Copeland's "Appalachian Spring" and Robert Mitchum's inimitable voice. Agency: Leo Burnett / Director: Danny Ducovny / Music: Aaron Copeland / VO: Robert Mitchum
Ironically, It was these commercials that introduced me to the music of Aaron Copland and got me interested in finding more of his work.
Only ironic if Copeland was a vegan.
@@laustcawz2089 you’re mama
@@L0kias1 "you're mama" ??? That means "you are mama"
Stop taking language arts lessons from Alannis Morrisette.
I was raised on a north-eastern Washington ranch in the hills. These commercials weren't just an "ad" to my family, but a confirmation. We fed people.
There was rarely a sense of the past in my family, beyond my great-grandparents, who worked hard and created something to be built upon. Work, being the operative word. My father's idea of quality father-son bonding time was packing roughly 80 pounds of gear across 10 miles of wilderness to "build fence" to upkeep my family's lease withe State Conservation Commission.
We ranged cattle.
We worked hard.
We sold smart.
We endured.
We fed people.
What a well-written, pleasant response.
😘
Yes the beef commercial where my most like commercials because beef is the best meat ever and having well cared for cows not raised on feedlots is the best cows.
I also enjoy goat, sheep, buffalo, antelope and deer. They all get raised here in Texas but of course the cow gets all the attention because of course it should. People who don't like Texas eat black Angus steak in fancy steakhouse that was from Texas.
Synthetic beef. It's what's for dinner.
* Brought to you by the Bill & Melinda Gates Foundation. Eat ze bugs, my knee grow.
This music (Aaron Copland "HoeDown") and Robert Mitchums voice shaped my childhood.
For a certain generation, this song will forever be linked with beef. To this day, if some says that tag line, I immediately hear that song in my head.
❤️
Love, love, love these ads. Rich colors, great lighting, enticing shots of the main subject, joy-filled families and friends sharing meals and delighting in each other’s company, well-placed, non-politicized diversity, a nice capturing of how beef as a food spans the breadth of American culture, all of this with a laser focus on the product being advertised...and of course, Aaron Copland’s “Hoe Down” score. I’m hard pressed to think of a more iconic advertising campaign.
lmao hail brand!!!!
One of the greatest commercial series of all time
i advertised your mamas pussy on onlyfans. talk about a big, loose, sloppy campaign
"Be All You Can Be" is another iconic advertising campaign.
"Non-politicized diversity?"
The BEST beef commercial.
And Copland just seals the deal.
I’m not saying this ironically or sarcastically, but I truly believe that this may the greatest commercial of all time. This simple ad has brought me on the verge of tears, there is something so ethereal behind this simple advertisement set to Copland’s fantastic Americana music. My feelings towards this forgo description or writing. But I just simply love this commercial.
Love the music and the commercial
Synthetic beef. It's what's for dinner.
* Brought to you by the Bill & Melinda Gates Foundation. Eat ze bugs, my knee grow.@@evlynnehouseholder2617
These “Beef, it’s what’s for dinner” ads were extremely effective and the Aaron Copland “Hoedown” background theme music made them even more perfect. Like the old United commercials with their orchestra background theme, this is proof that a simple 30 to 60 minute commercial can really be impactful.
I love the United airlines "Rhapsody in Blue" commercials 😍
It really gives me this sense of the American unity we shared in the 90s, I miss people saying "I Love America"
Classic Americana. A ticket back in time, a better time.🇺🇸
An era of time America will never see or experience again. I didn't experience this part of life because my family was poor and my mom's side of the family didn't like or eat beef, and my dad's side did, so I didn't get to experience it that much or from this angle, but I sure did love the song and commercial.
This is my favorite out of all of them. It's the longest and shown the most dinners.
This brings me right back to the 80s. There will never be another time like it; but I get glimpses now and then.
The nostalgia! This song transports me back to my grandparents ranch in the mid nineties at dusk in the heat of the summer, air heavy with the scent of slow roasted ribs!
May that be my memory, too?
@@derp8575 Sure! The ranch was in Montgomery Creek, CA surrounded by sparse little Oak's and Walnut and Pine, we had cows and horses the occasional pig, it was hot in the summer and freezing in the winter and when we weren't busy with the herd we were working in the shop repairing heavy machinery so there was always a vague metallic oil scent as well, there was also an orchard with 7 kinds of fruit trees and Bee's and a vegetable garden big enough to feed 20+ people. There was a creek that ran through the property but the real treat was about 6 miles away, a bridge that you could jump off of into a swimming hole that was always full of salamanders and lizards and frogs!
Sounds amazing! Despite being born in the Midwest I was always drawn to Mountain and Pacific time zones. Northern Cali is great. Southern is a dumpster fire. @@amerwiccanandproud
Robert Mitchum. Toughest guy in Hollywood.
This is the greatest commercial of all time. The immortal "basso profundo" voice of the great Robert Mitchum. The stirring music of Aaron Copland. And front & center: Beef! This shows that beef is what brings us together, nourishes us, unites us, and brings happiness. All cultures, all backgrounds, all over the country and the world, all enjoy beef. One last thought: Don't you just love the way Mitchum casually throws away the last line (the tag line): "Beef : it's what's for dinner"? Who else but Mitchum can give it that casual, relaxed, common-sense-sounding intonation, as if to say, "What else are you gonna eat?" Mitchum at his best; perfect delivery of the line. This is no mere commercial; it is a work of art.
Funny that it was Robert Mitchum. Whenever I remember those ads in my head I hear Sam Elliot
@@steveclarke4542Sam Elliott replaced Robert Mitchum after his death
God I love and miss these. The joy of cooking for friends, strangers and family
I grew up with these commercials (I was a 90s kid) but I didn't know until about three months ago that the music they used was the "Hoedown" by one of the absolute greatest of American composers: the incomparable Aaron Copland. I heard this piece on a local classical music radio station a few months back and was like, "Hey, it's the music from the old beef commercials." It's funny how things work. Thank you, Beef Council of America, for inadvertently introducing me to some truly wonderful music. 👏
This brings me back..way back..👌
I am so happy I found this! I thought it was hidden valley ranch and I've been searching for a half hour. I like the music. I was singing it in the Google search. It wasn't until I just sang it out loud to myself that I remembered.
Hi: I looked up "Appalachian Spring" to track down the precise bit of music featured in this commercial and couldn't find it. After some research, I found it actually comes from the "hoe-down" section of another Copland composition, "Rodeo". Hope this helps!
In Copland’s “Appalachian Spring” you can find “Variations on a Shaker Theme” which is another iconic American orchestral theme.
my orchestra director linked me o this.
This was such a great commercial !
I'm 65 years old, and this is my favorite commercial of all time.
YES! Beef!
As a full time cattleman these ads almost bring a tear to my eye. What has happened to us? What has happened to America? God help us.
Simple... America has rejected God, His Law and His Gospel and therefore God is giving us up to a depraved will and mind. The Founding Fathers even warned us of this but in the media and today's schools, they're treated as "racists", not worth paying attention to.
What are you talking about? People have realized that eating less meat is better for you in the long term, not to mention it's better for the environment because of the reduction in gas emissions from cows and the amount of water needed for beef/cattle. Get over yourselves.
@@prestuvius Livestock are only responsible for less than 2% of all GHG, growing crops cause way more. The water issue is only a problem once you get to the packer stage so take that up with the big 4 packing companies, not ranchers. Red meat is essentially a super food. Its not killing you. Processed food and sugars are. Go educate yourself.
@@user-iw4gz7vh4w lol okay sure. Where do you get your information? Fox News?
@@prestuvius I used to work on the archbold biological station. Its essentially a giant Petri dish that shows the impact that livestock has to the environment.
Copland's score and depicted tradition of people getting together will always raise some feeling of joy in me. It's barely happening in these times of economical distress and people being workaholics. Beef was probably just $2 a pound around the time this was made.
Everyone had cool grandmas who could cook very well, too. I had a bunch of gutterball family members growing up and _very rarely_ had the opportunity to sit at a table for eating and conversing with others. This commercial does alright at plugging that gap. ^_^;
Just went to a butcher shop in Las Vegas. I haven't been to a butcher in years I couldn't stop thinking about this commercial.
I was playing my concert music for my dad and all of a sudden he asked if it was the music from the beef commercial... which led me here
The same guy who narrated Tombstone with Sam Elliot brought me here...
Robert Gomez Robert Mitchum always had the coolest voice!!
This always gets me ready for not just a steak dinner… but for dueling Johnny Ringo at Dawn! Lmao #ImYourHuckleberry #Tombstone #ValKilmer #MichaelBiehn
Robert Mitchum
Back when kids had dinner with they parents.......WITHOUT A PHONE!
Even the parents have phones now! 😂
I hated having dinner with my parents, it was tense, awkward, and often physically abusive.
thanks to the uploader for listing the name of the song "Appalachian Spring" !!
But it isn't Appalacian Spring -- this is Aaron Copeland's other work, "Rodeo."
I swear to god. As a kid growing up. This was the most american song ever. Of course that is a exageration but my father was a boomer who grew up on westerns so part of my child hood thought that america was still a wild west. Some part of that is still true.
Chicken: Eat more beef! Cow: Eat more chicken!
BWAHAHAHAHAHA!!!
When ‘Murica was GREAT
Max Cady: "Sam Bowden's daughter...it's what's for MY dinner!"
You wicked ;-)
I definitely liked the Cape Fear reference
I love beef.
the Appalacian Spring background music makes this commercial a classic
Except the music cited is not correct. The correct citation should be from the ballet Rodeo: Hoe-Down. At least they got the composer correct!
whos here from acadec 2020 ?
I am in the process of creating PowerPoints and lecture notes for my presentations to students.
Just to give proper credit, the man's name was spelled "Copland" - not "Copeland." And he was a true genius of American music who did more than virtually any other human being to create the iconic sound of "concert" American music, which has now become accepted into the mainstream. His music has become the idiom not only America, but of great Western film music, too.
Lincoln Portrait, Rodeo, Billy the Kid, Appalachian Spring, Fanfare for the Common Man - and so much more: all from the brilliant mind of Aaron Copland (1900 - 1990.) And if you'd ever like to REALLY blow your mind, listen to Copland's Third Symphony; in the final moment he takes his own "Fanfare for the Common Man" and runs away with it!
It was originally Kaplan. He was a Jew, so his father appropriated a WASPy name when he came to the USA, like so many did back then. So Aaron Kaplan.
@@robloxvids2233 - absolutely correct. And so I've written in my extensive program notes whenever I've programmed his music with my orchestra! It's amazing that so MUCH of the American sound we know WAS created by or advanced by Jews - including Leonard Bernstein, Morton Gould, Marc Blitzstein and quite a few more. And of course, Copland's earliest - perhaps thornier music composed fresh from his studies in Paris with Nadia Boulanger - was written a mere 30 years after Dvorak's 9th Symphony "From the New World" was premiered in Manhattan. Though, of course - Copland's "American" sound began with his populist compositions in the 1930s.
@@MSOYosemiteOrchestra A very American story. Thank you for doing so
"GET EM OUT, BAN HIM PERMANENTLY!"
I been chasing them Longhorns many a mile…
I'm looking for the beef council commercial with a herd of cattle running around. Can anyone help me find it?
Tomorrow ❤❤❤❤
I love steak!!!!! And Kansas Beef is good anytime!
What's the song in the background?
The song is Aaron Copland's "Hoedown" from the musical "Rodeo"
Ayooooooo pause 🤣🤣
What's the name of this song? I heard on RUclips while watching old footage of LA Olympics opening ceremony.
Aaron Copeland’s “Hoedown” from his Appalachian Spring.
so this is why everybody yelled beef in cadets 96
17 cows disliked this commercial.
jack
I miss being a kid
Robert Mitchum?
Hello deca kids! Does anyone else see the new version of these ads everywhere on RUclips?
IT'S FROM RODEO NOT APPALACHIAN SPRING
That's a huge arse this phone bid'ness been collecting away from Tulare County California through me
This ad triggers Dellor.
I love this commercial!!!
Beef is great everthing in moderation people balance and moderation
I came here for dellor
Impossible foods needs to take this and remix it
The Chik Fil A Cows do not approve of this message . . .
All joking aside though, who doesn't love an amazing steak?! Especially a Filet Mignon.
anyone from dellor
Anyone here from dellor?
14 annoying Vegans disliked this.
Karen disliked that video
Synthetic beef. It's what's for dinner.
* Brought to you by the Bill & Melinda Gates Foundation. Eat ze bugs, my knee grow.
American TV advertising in the 90s: "Fuck it, buy some meat."
Somehow this feels AI 😂
Dellor lol dellor lol
McDonald's 😂😆
Ban Marshall now
Heart disease. It's what's for dinner.
Take your vegan, lib hippie, communist ass elsewhere.
And by the way, I've been eating beef my whole life. Fuck you if you don't understand sarcasm.
sd31263
chill out.... intense man.
sd31263 If you eat meat, you deserve heart disease.
ndrthrdr1
you only deserve what you do and eating meat doesnt kill you...
Cancer... it's what's for dinner.