How I made $100K Shooting a Car Commercial
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- Опубликовано: 21 июл 2024
- ⚡︎ TRY OUT VOICES: go.pardot.com/l/55082/2021-02...
This fake car commercial from 2016 made our company over $100,000 dollar a year in annual revenue. In this video I'll breakdown what made the video successful, behind the scenes on production, how we marketed the video to go viral, my strategy for video marketing and leave you with practical tips to make more money as a video content creator!
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CHAPTERS:
THE VIDEO: 0:00
INTRO: 1:06
PRODUCTION: 1:31
VOICE OVER: 2:20
MARKETING: 5:46
RESULTS OF VIDEO: 8:20
PRACTICAL ADVICE: 9:20
OUTRO: 10:24
CAR COMMERICAL TEAM:
Directed by Chris Hau + Rob Comeau
Produced by Chris Hau + Rob Comeau
Edited by: Rob Comeau
Written by: Chris Hau, Rob Comeau, Mike Sgro, Lucy Martin
Marketed by: Chris Hau, Rob Comeau, Lucy Martin
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Business Inquiries: chris@thechrishau.com
Serious inquires only
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⚡︎ SMALLRIG FOLDING TOOL (so clutch): geni.us/RMQbKO5
⚡︎ ANKER POWERCORE PORTABLE CHARGER: geni.us/mB5fkB
⚡︎ PEAK DESIGN TRAVEL TRIPOD (Carbon Fibre) geni.us/IKKEU2
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⚡︎ TOSS UP GAME (make friends on set): geni.us/dmIRdBb
⚡︎ ANKER POWERLINE + MICRO USB: geni.us/gE1j
⚡︎ ANKER 3-PACK POWERLINE+ USB-C TO USB A: geni.us/4t4QElX
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⚡︎ DESKTOP EDITING COMPUTER (CRUSHES 4k VIDEO): kit.co/TheChrisHau/my-desktop...
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I mean best pun for sure is "The Altimate Experience" haha. What was your favourite joke?
Amazing content as always!
The anchor man reference
The glove box
I'm glad it comes with turn signals! So many new cars don't come with turn signals anymore
Spoiler alert... well played
I want all these voice actors to narrate my life... it’ll make everything so cinematic
Yesss - just narrate your day :) Then he got a PB & J sandwich...he takes a bite. He seems happy.
OK Sean..... let me know when your ready. 😉 👌
@@thechrishau 😂
Wow that really threw me off, I was ready for "This video is sponsored by Fiverr"
Yeah me too.
Haha same
Same here
This video has SUCH GREAT advice to any content creators out there! I totally agree with the fact that you should just hope that a video will go viral, but make it go viral through having a plan! Creating content is one thing, but learning to effectively market your content and mastering that will surely elevate your brand/business! Always making us proud, Chris! Keep up the great work from your fellow Torontonian!🇨🇦
Thanks homie! Appreciate your time and energy :)
I think ASMR Chris should’ve done the voiceover and all sound effects for the commercial 😂
Yooo love the work you’ve been putting in! Well deserved and well done! Love hearing the stories behind some of your pieces! 💯✔️🔥
This guy could put out a video of him washing the dishes and I would STILL like it before watching the entire thing. Great work Chris!
Love these videos! Always love learning about the pro business side of video production, keep making these insight videos!
Bloody valuable insights here, Chris. Thank you! Oh, and greetings from Melbourne, Australia. :-)
Thanks Chris! Really good stuff here! Dipping before the ASMR outtro! LOL
Loved how when you opened the glove compartment there were gloves in said and the voiceover was like "I don't know what it's called" 😂😂
love the insider knowledge bombs you drop brother! really appreciate all the info you share on this channel!
ur amazing man . ur humor is why i am always here
Ha! I love that YOU are THAT guy from that ad - I totally loved the vid, idea and implementation. I passed it around as a great example of pro production and good humour. Well played!
V.O can add a LOT but can also sink a good ship! Pro voices are SUPER fun to pump up a project. "IN A WORLD...."
This is beast! Honestly I had been thinking bout starting a channel and watching all your videos, your reasoning and seeing how you do things definitely helped me take the leap...so thank you!
Thanks for commenting I'd advice you trade with my expert on crypto!!
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Very interesting video Chris!! we thank you so much for your advises and for giving us push and ideas to grow our community!!👍👌
Dude you're my new comedy favorite channel
I learn more things from watching your videos than doing school homeworks.
Anyways I wasn't really aware that I should market my videos, but I will do so from now on 😁
Thank you Chris
Honestly you make me so interested and I really admire your effort and appreciate your amazing content, good luck and keep going on.
Thanks for commenting I'd advice you trade with my expert on crypto!!
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Just so clever & funny, I don't think i've ever seen a sales pitch quite like this for a 2nd hand car ! - next level creativity, brilliant !😀👍👍👍👍
Thanks for commenting I'd advice you trade with my expert on crypto!!
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That's a great experience sharing! Thank you!
Super good advice! I’ve been in the process of reimagining and reworking my production company to be more like this but didn’t have the professional words or thoughts to move forward on it. This definitely helps 👍
Thanks for commenting I'd advice you trade with my expert on crypto!!
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Can't believe I'm just hearing about this. This is pure gold!
this is the best video i've ever seen bro :D keep going i like your channel , much love from Egypt
Very insightful video man. I struggle with trying to find out where to even start to look for client as a beginner.
Just realized how well your background is setup to keep focus.
Well thank you! It’s almost done!
Sharing the game. Thanks Chris. You never disappoint.
Thanks homie! Sharing as much info as I can :)
This has aligned me. Thanks Chris.
Hi Chris! I've got a quastion: do You like sigma glass or do You use g master glass only for the sony e mount?
Spoiler alert because the car has a spoiler😂
Nice one chris
I like simple jokes.
@@thechrishau we seem to have a similar sense of humour then🤝🙂
another great breakdown Chris. Cheers.
The Marketing advice alone was worth it!!!
That's so useful thank you! I'm really inspired!
I would’ve never thought of this 😂 Love it 🤘🏼
Wow super awesome to know about that voiceover website!
Ayeee this made me laugh this morning thank you
That's always the plan! Hope you enjoyed.
this was so inspiring!
Can't believe you are sharing your secret viral video formula... Thanks man... Bye the way... SICK COMMERCIAL!!!! Good job!!!! 👍
There’s another video on my channel on how we did it! :)
The glove compartment one...got me good 😂😂😂
The Marketing gave me an insight on how to get my feature project done... thanks chris
Love your videos and now I can move forward with my media productions company with this insight of marketing 👍...I'm your brother for life ...be bless
That was quite smooth 😂
Dude solid advice in this one, thank you.
Well On That...
Congratulations🎉😊
Cool! Nice video ✌️
Worthy of a SuperBowl Commercial😎
I remember this video making the rounds! Amazing :D
Bro can I hire you to help market my app? hahahahaha
Sawyer what’s up my dude?!
Great marketing ideas. Thanks I learned something today.
Hi Chris- I hope you reply to this- for a camera that would be used for you tube videos as well as normal use what would be best the A7S II or the A7III - that’s my budget atm - would love the a1! Just confused what the main difference is when they are similar prices
Dope. When are the sweatshirts dropping and where can I grab a SHIRT?!!
"Right beside it some sort of compartment,I can't remember what it's called"😂
"Bidirectional transmission" always makes me laugh 😂 It's that a 24mm long sleeve? 👀
Wait hold on did I used to work at the Newmarket Skatepark with Rob?!
Maybe! Good chance!
Wow, if the all great ideas starts at McDonalds I will consider to visit it more often 🤣 great planning and execution! A lot of work put into the preparation for launching but it was totally worth it! Congrats on this fantastic achievement! Toronto here as well! 🇨🇦
Lmfao, this is good, " some sort of compartment "
LOLOL
This is awesome advice! 🤜🤛
If you own tiny luggage!! 🤣
Favorite part of the video was me realizing that I could actually do this marketing thing 🔥🔥🔥 and all these ideas I have aren't crazy and stupid
You did it! Best video on RUclips. *Slow Clap*
Outstanding
Really awesome video..... That one and this one... Both.....
Can you do more videos on marketing? Like what marketing is, how you market something from scratch, and how to get better at it?
10:48 that sounded more like an old tractor than a fast car :D
Hi Chris, I am curious did you ever see the Dodge Aries video on Adcritic? It was a similar format and went viral quickly in the early 2000's. Adcritic was similar to RUclips back then. If you search for Cool Car Commercial: 1988 Dodge Aries K Car you will see it on RUclips. The funny thing is the producer Tim is local to Toronto as well.
This is the first time I hear of this site and I love that idea
Such a great website!
Excellent marketing tip. Sounds similar to techniques Ryan Holiday talks about in his book Trust Me In Lying. I'm not a regular follower but I've seen a few of your videos discussing business. I'm surprised you don't teach a masterclass about how to create and grow a video production business.
That’s exactly where I learned those techniques. Working on one!
You are NUTS !!! Thank you for the Tutorial... One of your best...
Thanks for commenting I'd advice you trade with my expert on crypto!!
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HAHa
lmao which jobii track is it that u used?
OMG I REMEMBER THIS VIDEO! HAHAHAHA! So freaking brilliant!
Haha thank you!
Cool video!😂👏🏻
that asmr outro 😂🧐
YEEEEEEES ASMR OUTROS ARE BACK!!!!
Whoa this new backdrop is FIRE 🔥
Thanks man!!
Your friend is actully underestimating. It would cost more. A viral ads photo (not video) can cost more than 100K.
Do you have link to that video?
This is actually a great way to sell my car haha, thanks! Came for one bit of info, left with another!
I have been the CEO of an ad agency, now fine tuned to that of a Media Advisory organization. I have (279) credits and I can tell you why this commercial worked. It’s because of you. Your leadership and enthusiasm are overwhelming. I think You could sell me a phone book. Creativity is required. But enthusiasm is a function of the “IT” factor. It can’t be taught. You either have “IT” or you don’t. And...you do!
Well thanks Keith! Appreciate this comment :)
@@thechrishau no phuckin’ problem Chris!
Great marketing strategy
I really appreciated the anchorman reference
Genius marketing!
great video as always love the channel and here's a little story I thought you might enjoy. I was recently on a shoot for a local hip-hop artist to promote his newest single, we pulled up downtown of a little city (i was in the back of an suv with the hatch open) popped out and he threw 10k in prop money (during golden hour) which alerted the opp to post a warning for local businesses, people flocked the streets to pick some up
Thanks for commenting I'd advice you trade with my expert on crypto!!
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Living the dream! When I grow up I want to be like you 😜
WOW GREAT WORK! Not sure I caught all the puns, to be honest I was kind of watching and paying attention to other aspects of the video I did enjoy the humor "Six Speed Radio" the "??? Compartment" ( filled with gloves) the missing hub cap was ...dare I say it,... "Classic" , No joke that was increadible work, I could never afford 100k for this kind of promotion especially after that last year I had. I am unfortunately one of those dinosaurs who is lucky to invoice , gross, 6 figures annually (2020 exepted 😥) but I certainly see value in this kind of exposure and professional production.
Glovebox had me
Where can I get one of these 24mm shirts
Next drop! Last one sold out
Nice✨
Do you need to live in a big city, like Atlanta in order to be successful or do you think someone can be successful in smaller cities?
i didn't laugh i promise hahaha..always great contents
Loved the spreadsheet! I'm Nuts!
Thanks for commenting I'd advice you trade with my expert on crypto!!
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@@chrishau5335 🤣🤣🤣🤣
Could you give an example of one video you produced after this for a company? Were any significantly more successful?
That was so inspiring
Thanks for commenting I'd advice you trade with my expert on crypto!!
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The odd thing about the "torch" reference, is that i've heard one made twice TODAY.
🔥🔥🔥
I love his energy
Thanks for commenting I'd advice you trade with my expert on crypto!!
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Did the Nissan sell, and for triple the asking price?
“Spoiler alert” was my fav!!
Can you please keep this type of videos going?
Congratulations
5:54 Who else paused Lol
Watch ur back! Haha