U&Dave (UKTV) Rebrand! - 16/07/2024 7:00am

As of this morning, 4 of the 7 UKTV channels have rebranded under U. These include channel names to accompany the refreshing of its streaming service, such as U&Dave, U&Drama, U&W and U&Yesterday, with Yesterday getting completely new idents. It's expected that GOLD, Alibi and Eden will rebrand on a different date.
This video shows the basics:
NEW U Off-air loop
2 new idents (Repackaged from 2022 rebranding)
An example promo
The channel DOG and Subtitles
This was recorded with a variety of IPTV sources, so the quality may vary.
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[@ShadowTVNetwork]

A new off air loop!

[@favekinemaster20]

I like how they have updated the off air ident loop!!!!

[@RozhyarRashid09]

R.I.P UKTV
(1997-2024)

[@bynit_1]

UKTV didn't shutdown, the off-air loop has the U logo instead of the UKTV one that was introduced today

[@ccateni28]

Expect it to be brought back.

[@RozhyarRashid09]

R.I.P UKTV means changing name and first name is gone

[@brianhebert6152]

The fact UKTV enlisted Cher for the rebrand qualifes as an example of TVTropes calls "Japandering"

[@glassowlie]

Japan?

[@brianhebert6152]

@@glassowlie Go on TVTropes and look up "Japandering"

[@TheLuisSloth]

At first I hated the name of the channels, but they have really grown on me. I will miss the old logos, but I’m so glad they kept the old idents.

[@ellacorcoran9045]

I like how this is the only channel out of the 4 that didn't change it's idents, as the other 3 are just..... lackluster.

[@NowShut]

Wdym W and Drama are the same

[@clarkejoseph49]

Doesn’t feel right with the premium channels still using their current logos for the time being.
Bluefrog, how would you have done this rebranding because it is HATEFUL!

[@favekinemaster20]

The idents for U&Dave are the same as before, just with the logo updated.

[@BluesterComedian]

the off-air loop got smashed by THIS…

[@koiyune]

NO DAVE NOOOOOOOOOOOOOO
WE LOST THE WAR GUYES

[@thetvarchive9090]

They've got the same idents?

[@CarPopMainContent]

FINALLY!! WE GOT THE OFF AIR LOOP

[@leonmediarblx]

and it’s better then your shit
bro really thinks he can make good graphic designing

[@snplus365]

I know right it relaxing

[@badcatalex]

Me AND Dave?
He sure gets around a lot now.

[@ccateni28]

The more I see of this rebrand, the more it feels pointless.
Waste of time and money.

[@derekmcclelland865]

Why didn't they bother to rename Alibi, Eden and Gold to U&Alibi, U&Eden and U&Gold?

[@CalebInglis-2024]

It's For October

[@glassowlie]

It's coming later on.

[@ThisIsChannel4]

noooooooooooooo

[@CanalAfonsoABD]

Why really didn't affect the U Rebrand

[@NowShut]

It's been sold

[@glassowlie]

Really was bought by Discovery after they sold their share in UKTV.
Good Food merged with Food Network and Home changed to HGTV.