I think I'm speaking for all of us that we'd be down to send over some money if Audi charges you for any damage that occurred to the car. Fuck them. Terrible move on their part.
Thank you Misha for what you have done over the last few weeks and what you have shown us. I know you have to be careful in what you can say and post in relation to this, but you can see from the comments here on what we all think.
No one with a heart could not just applaud all you and the team have done and are continuing to do, we all know you're not doing it for any sort of thanks, but you guys sure deserve it!
My personal opinion (for anyone who cares) - What you and team Apex did with that particular press car is literally the best showcase for such a vehicle, it helped you and part of Germany during and after a massive and horrific natural disaster. It was the best PR Audi have had since they built the quattro, too many of these manufacturers have their heads up their bums and literally can't see good from bad. I hope Audi De realise their complete oversight and reach out to apologise. Hats off to all of you, absolute hero's 🙌♥️👊
A German car company scolding a hero who's helping other Germans affected by a natural disaster...IN GERMANY! It's hard to think of a more inappropriate response. I just wonder if any calls to higher-ups were made before that email went out? Maybe Audi will see the error of their ways and try to do right by the situation. At least for now...Epic fail.
Well said joe, from the racetrack to recovery & aid vehicle in 24hrs could’ve been a PR coup (however distasteful that would have been if exploited) but the attitude expressed by that Audi press agent regarding the improper use of the vehicle sours the reputation of Audi
Literally thought same think. Audi at this point looks a bit narrow minded. There are no bad PR, but words they said to Misha might actually affect some sales
I would not have apologized to Audi. I read the email and was shocked at their mentality. I can say that I have bought MANY of their cars and was put off enough by that message to you to say no matter how good the product might be I will probably steer clear. After my ride in the car this week I spoke w my fleet manager to order one . Tomorrow this request will be retracted. What a joke of a PR rep…. Don’t forget to return the car according to the contract misha…..
Please tell them exactly why you cancelled the order Robert. A clear indication to them that a harsh look in the corporate mirror is required by shameful audi (intentionally spelt with a lower case a)
It's probably just one idiot from the marketing department... But I absolutely agree. They need to get an extra portion of empathy in their marketing team!
Thank you so much, that's the only way to tell them how you feel about their actions. Since you're very eloquent, please try to get in touch with someone at Audi who isn't a complete moron. Might be worth it. You Rock! Regards from Hannover
"From 200km in rainy Nordschleife to hauling people and equipment into disaster zone in one week" something like that would be the slogan Audi could use to promote RS... guess no more.
@@after_midnight9592 Agree, however stating that you're supporting a good cause and not making your tester worry after those days on which state the car is when giving it back shows respect and humanity. They don't have to put this up as a marking pitch and can still profit in a 'passive' marketing by just communicating exactly this to Misha. Seems they've failed
@@venoxx11 Yeah. If I was Audi I would have taken the car back without complaining about it, and then lent him a Q7 till the end of August so he can continue doing good for the region.
@@after_midnight9592 Depends on how you do it. They could have made it about the people. "Audi is proud to have been able to help these heroes assist people in need. We will be donating the proceeds of the RS6's sale to help the flood victims".
Ford: Here are 3 vans. Return it in 3 months with whatever the condition it will be. Audi: Here's an RS6. Return it in 2 weeks with a flawless condtion.
Also shots of an RS6 absolutely caked in mud just look SO RIGHT. Who cares about one in flawless condition on a race course like Audi wants us to see? Show me one that's been in the thick of a calamity with a full crew & cargo,dealt with it, then delivered it's driver home safe. No one doubts the performance of a vehicle with over 500hp and all wheel drive but they do doubt it's real life uses.
@@keessonnema You are right, but audis approach to this was completely wrong IMO. IN 2 weeks of having the car, Misha proved it beat expectations on track, as a daily driver and hauling people and equipment in and ou t of areas in crisis. The way its been used may not have been the way audi intended it to, but that damn car has done so much more than it was ever designed to do, and came out without a scratch. Brilliant car, pretty poor marketing.
Yeah they really f#£%ed up on this one, the car really did beyond what was expected of it, possibly getting quite a few people interested, but complaining on how it was used and demanding it would be in perfect condition, that turned them off and possibly even got rid of some loyal customers... Audi, who the hell are you employing as your reps? If you have such a shortage of decent reps who could see the potential in situations like this, don't just hire chimps, throw me a message, this whole situation could have been turned into an amazing PR campaign, how normal everyday Audi cars, which might not be built for it, but still do an amazing job even in situations of natural disaster, bringing back the whole quattro heritage thing... Hope someone in Audi is paying attention and has the power to cut off heads
Have Audi lost their damn mind? Were you supposed to ignore the humanitarian crisis on your bloody doorstep and fawn over the car? Dear Audi, be better at reading situations in the future.
How can Audi send an e-mail like that? Showing true colors there. Who cares about a couple scratches when you are helping people that lost their houses and cars? You're doing great Misha, i think audi should be proud of their car doing this.
Yeah, they should take a Note from Ford, dodging customers to give away the cars for helpers for free. And with the advice to return them in whatever condition. Just to use them. I mean, i was never before in the market for an RS6, but after that Mail, i don't think i will be in the market for any Audi.
I think consumers are so stupid / programmed / human nature are like that, so you can't show your goods with disasters. Everyone knows you can survive with Toyota Land Cruiser everywhere and in every crisis, but they can't turn that to ad.
@@plussa666 i think they could say, "See, we built the car for 300+ but it still has enough clearance to go off road." The Opel Omega of my Dad was so heavy that he ruptured his oil pan from even thinking about going off road.
As an Audi Engineer, speaking for myself, I wanna say the series about helping in the flooded areas and showcasing the RS6 has been absolutely awesome and the best product advertisement anyone could ever think of! I hope my colleagues will eventually come to the same conclusion. Thank you Misha and keep up the great work!
Audi is really stupid on this one, most people I personally know with an RS6 use it like a fast A6. So casual driving, doing the normal things....so this test was really the ultimate test for the RS6, performance and practicality.
would seem to be a huge PR own goal moaning about what you used it for? if I was Audi I'd be happy you showed how versatile their super expensive estate car is, especially given the circumstances in their home country, think I'd of given it back filthy just to annoy them!
Nah, you cannot fault Audi for their stance. A bit of a faux paix but with a car costing 175k and probably intended to see many more journalists I can understand Audi.
@@dehaviland7645 I sort of get where you're coming from, but honestly, its not costing them 175k, and its just a car, I dont mind them asking for it back on time etc, but I would of thought going down the route of 'look how well our car coped with such a horrific situation' would serve them better, also pretty sure Misha cant say what he really wants to about their email ;)
@@dehaviland7645 The car doesn't cost Audi anywhere near that amount, cars like this for jurnos are just throwaway, it will cost them more in PR damage then the 175k, if one person doesn't buy a Audi because of this then Audi have lost money.
expected reaction from audi: "we have an allroad for you to test for the next 6 months .. or years .. take your time" audi: "bruh .. tragedy but there better not be any scratches on that car" maybe i'm broken but if that's what that email's intention was it is in poor taste.
We know Misha, and they do so to. They should have known that he would hose them for the email, and rightfully so. The second half of the video was basically just him making them happy, very passive agressively lol
@@b4Bub0i Issue being that they pay Misha for the prograammes and, apart from mentioning Audi steer, he is always very positive about the cars they lend him. They got used to it and they know he also depends on them.
If I was Audi, I'd ask if I could use some of Misha's footage to show it hammering the Nordschleife one day, then being as a workhorse in a disaster zone, to show the versatility of the car, and of course to show off a little bit to say 'hey, we let this guy use our car to distribute aid in a disaster because we're not just some faceless corporation' Evidently, I'm not Audi though.
I mistakenly thought this was an estate model (station wagon), Mercedes may be better suited for my business. I also thought the oil consumption problem had been addressed, I never would have expected that a dash warning ⚠️ was the fix. Surprised that Misha apologized for an honest use of loaner but he is one classy guy, keep up the exceptional work
Exactly this. Audi were literally gifted on a silver platter the perfect marketing to boost sales and customer relationships... but they somehow absolutely f’cked that up.
So Audi rather had you do exactly the same as all other car journalists would have? They got alot more PR this way! You showed the car hold up in very rough situations plus did everything other testers would do, they should send you a thank you letter instead.☹
This is the best advertising for the Mercedes E63 AMG Wagon I've ever seen! Funny how Audi is perfectly happy letting you drive it hard around the ring and yet they're throwing a fit over a little bit of dirt.
I was hoping it would end up that Audi would let them keep it until no longer needed, then Audi auction it off and donate the funds to the disaster relief see that happening, unless its to clean up what could now be a PR disaster for them!
@@dont-want-no-wrench exactly. I expect a future video where Misha tells us about how they talked to Audi and worked out an arrangement to test a different car more suited to the current situation or something like that.
Totally agreed. How friggin clueless and detached from reality do you have to be to not capitalize on the perfect marketing opportunity here? Perfect condition jesus does it look like friggin perfect conditions out there ugh.
Misha treated this vehicle with kindness. A little mud and he turned around. It's pretty obvious that Audis can't handle anything except perfect conditions and only 1 passenger with less than 1kg of things to stow. Audi just told everyone that their cars are built to be garage princesses. Misha was supposed to deliver the standard YT shill production, not show how it functions in real use.
"Hey Misha, thank you for showcasing how our performance car can be a very practical tool in the hardest conditions as well. 2 weeks are over and we need the car back, but tomorrow we will deliver three Audi Q7 for your team, that you can use for the rest of the year. They have more seats and better ground clearance. We are very glad to support you, that is why we will also donate 100.000 € to your team so you can continue to help the people in need. Sincerely, Audi Deutschland" Could have been so easy...
Nobody: How bad can a PR department of any possible company screw up? Audi: Yes As if a few scratches (if there were any even) would be too much of a deal for them. I mean I get that contract-stuff but in the current situation any contract should never be priority. Especially if you can help so many people while doing "Non-contract" stuff
I thought Audi would be more supportive, especially considering this car was helping their own German people in a crisis! Didn't expect that type of email from them, disappointing!
Wow, that response from Audi really surprised me. I was thinking they would extend the "loan" of the car or maybe exchange with a Q7 or something like it but that...
So Audi took the huff regarding you using the car to help out in a real world disaster situation rather than the usual/boring “rag the tits off it #every other RUclips review”, it could have been a massive pr win for Audi but their shitty attitude regarding your two week loan says far more about them than mishas/apex’s integrity in placing their life & business on hold to help others. #win for misha, #poor show Audi
Impressive showcase of the fact the car can be more than an autobahn cruiser. Unimpressive 'tone deaf' reaction by Audi, which now makes me think less favourably of them as a company.
Audi wants the car not reviewed in this way. Ford makes a "no questions asked for 2months". Sometimes it's about the company rather than the car and Audi has certainly disappointed me with that one
I'm a big Audi fan and at the moment I feel very disappointed specifically from the person who wrote the email to you and also Misha I'm very proud of you that you help so many people out there!
hi Misha, greetings from Geneva, Switzerland bravo to all helpers and to all of APEX I am impressed how the whole team, took on this challenge, and put all your heart in it. It shows that you all did not hesitated and choose be the best neighbor, friend and helper to the affected people. YOUR community came together, and many other community did as well. Thanks for raising awareness, and yes this car sure is great !
A car for 175k with a malfuntioning tailgate that doesnt even stop, when someone could get hurt by it when it closes? I dont want to know what could happen to a kid when its getting squished in this. Also have fun repairing it after 100k kms. My Brother used to have a A6 before the current gen. He said never again.
I think this shows the RS6 in perfect light - it is a phenomenal tool. Used mine for house moves and other crazy applications, long overnight journeys and so on, in all weather. Exactly what your two weeks with it show.
I have been watching you on RUclips for years and personally think this is your best video. The humility and professionalism you show towards Audi is exemplary. I’m so sorry it was your car which was lost and not the RS6, there is no justice in this world!
@@v4skunk739 They could have offered to swap it for an AllRoad over a week ago. They could have been protective of their performance fleet without being such an arsch about it, by offering a loader appropriate to the situation.
Oh well, I just in progress of finalizing my RS6 order because of you, trading in a Macan Turbo. I guess I'll call them up today and have my Macan back home.
Audi: "This car is only to pose in front of the school when dropping off your kid. There is no other use for it. Also please mention the shiny carbon fibre. Otherwise we'll have to charge you for the use as its not according to contract. Thanks."
I'm in the market for a new SUV and the RSQ8 was at the top of my list. After watching this video I've dropped Audi completely from consideration. I'm having a hard time thinking of any potential response they could make to this that would change my mind at this point.
@Alex Jacobson Audi was always near the bottom for me anyway, but who ever is in contact with Misha, got high up in audi for a reason.. Says a lot about audi in general. Always had a respect for audi, now it is badly damaged
They could help him find another VAG product to replace his Golf with. Doesn't have to be new, a clean, decade old or so 'like for like car' would do. Had he used his own car when not filming theirs, like he could easily have done, it would have been their car that was totalled, so I think it's the least the could do.
Ford: "Take those 50 vans to help people and we don't care in what state you'll return them." Audi: "How could you use our car for that purpose and we hope that you didn't scratch the RS6!"... It's no wonder that there's the stereotype that Germans are cold people. That's a shame, big companies like Audi should really take example from the volunteers that were using their precious car to help people in need.
Ford europe is more german than anything else. The cars are developed up the road and they have a bumnch of factories. Those vans being 1 year old were probably lease vans and managed by ford germany. Except Audi is Audi and they aren't from anywhere around there. They just want the PR from the ring.
The last couple of days i was really impressed about the car, and where you took it. From flying on track to helping people with hauling fresh water and supplies to people in need. To bad about audi's reaction on the matter.
Come on Audi, we know the RS6 had crazy performance but this has shown how amazing it is with added practicality, Misha has shown a side of this car no one else ever has you should be thanking him not telling him it should be returned washed & detailed!!!
@@richardharrold9736 there reply really annoyed me, we all know the RS6 is bats**t crazy performance-wise but these videos show another side no other RUclipsr has shown, they should be giving Misha extra credit for everything he has done with the car
We didn't saw that many laps with it like P1... But it doesn't matter because it brought, carried, helped and saved stuff for the flood disaster... I won't forget it as well because it's that special!!🖤
Ouch, bad reaction from Audi. To take the car back when yours has been destroyed, to say what they said about how you used, and the passive aggressive comments about the condition. Yikes.
Had Misha been a typical reviewer he could have used his own car when not filming and it would have been their press car that was destroyed, yet they're making comments about scratches like you mentioned.
Your humanity and goodwill have made me a subscriber. I was brought here by one of many articles I'm sure that are out here. I hope you never have to apologize again for being a good human.
"seeing the aftermath of the catastrophic flood in which many of our fellow countrymen lost their lives and even more saw their houses and belongings destroyed, there are no words to describe our sadness. We're however honored to see one of our press cars being used in the efforts put up by Misha Charoudin and his team to assist people affected by the the flood. We would like to further contribute to their efforts by doing X,Y,Z and we urge anyone who has the ability to do so as well by donating in the account set up by apex blah blah blah" Something along these lines, dear Audi PR team, would have been a very good way to "use" the situation. Sincerely written by a bartender who has never studied anything remotely related to marketing. But who am I to judge...
Wow Misha, you would of thought they would be proud of how you were using their car, especially being a German car manufacturer, and would have extended the loan to offer more assistance! What a comparison to Ford. Doesn’t make me eager to buy another Audi anytime soon ..
after seeing roberts reaction on here, that email audi send must've been tone deaf to the situation you found yourself being a part of. It shows you're a class act by still putting out this unbiased material about the car.
Wie bitte? Bringen sie das Fahrzeug in einwandfreiem Zustand zurück? Audi hat wohl nicht mitbekommen was bei euch los ist! Meiner Meinung nach war es absolut richtig von dir Misha das Fahrzeug den Umständen entsprechend zu benutzen-viel Leid und Elend -aber Audi interesiert nur eine "saubere"! Testung- weiter so Jungs ,lasst die vier Ringe im Matsch liegen.
Audi VW Skoda und wie diese Deutschen Hersteller auch alle heißen.... Stehen unter Schutz der Regierung! Besch.... Uns Bürger... Bzw Wähler.... Aber so what nun is Diesel out da wir können keinen Sauberen bauen.... Da baut man halt nen Etron oder wie diese Dinger sich nennen.... Super.... Egal welcher Name darüber steht diese Firmen sind Completely Out Of Space......
Ford handing out vehicles for free use for the situation and Audi come along with that bull shit! Their media team are never going to have a set of videos in a situation like this again (hopefully) so bringing that attitude to you absolutely stinks! Yes they gave you the car for your ring driving BUT its closed for good reason. Some things in life are way more important
Misha you are the only way I've been informed of the true extent of the disaster. And full admiration for all of yous in your efforts to help your fellow citizens. In my eyes you make the right call to use all available resources that you had to help out. You are on the ground there and remain focused. People will need comforting to help them through the disaster. Smile and keep ☺ ☺
Audi should be proud for having one of their cars doing a good job in a tough time. I couldn't afford that car in a hundred years, so they should be happy it got this exposure instead of just sitting in some garage because the conditions weren't exactly ideal (to put it mildly).
Guesse no audi content anymore on my channel for a while! Misha showed us how the rs6 can be used in emergency situations,hauling materials and people. The people behind audi surely missed the ball on this one. What a missed opportunity for a pr stunt! Sigh... Atleast Ford said it doesn't matter what condition it's brought back in lol! Kudos to Ford!!! Keep going Misha! X
Well I disagree with Audi, disagreeing with you. I think this whole series was a damn good showcase of this car's capabilities. If it can do fast and wet Nurburgring laps as well as all of the stuff it did the past week I would happily buy such a car. Plus it was all for a good cause. Kinda disappointed with Audi at the minute.
Oh, nice that I found this video! You can thank the PR person on Audi for making me not finishing my order on a pretty much exact spec RS6. I will go on with the AMG instead, duchebags🙏🏻
Greeting! I would just comment that everything I would say has already been said in the comments. That's why those comments got my thumb up. Congratulations on everything you do, Misha!
Your recent videos in that car have me looking at RS4's - it's proven to be a very versatile car, there was a clip in one of the videos recently where someone was saying "wow, look how big the boot is" (I can't remember exactly which one it was but you were loading the car at Apex in the morning". I honestly thought, hoped this video was going to be Audi saying, Misha - "keep the car for another 4 weeks, you need it more than we do". What a shocker from Audi, i'll probably look at second hand instead as dealing with the manufacturer does not sound appealing.
What a PR own goal, Audi. You should've applauded the efforts this car was put through and thrown a few more quattro vehicles in there to help the affected areas instead of showing true colours with such an insensitive and embarrassing statement. Well done to the Apex team!
So Audi think it’s ok to drive an Audi through snow? Rain? Drift it? Drive it around a track flat out? Drive it flat out on an Autobahn? Use it for shopping? But not to help others and drive through some mud? Well Audi, you sure missed out on what exactly “abusing” a car is 🤣
You only need to look at the video where they drive into a village, he didn't go through a patch of mud that on camera at least didn't look like it would have posed a problem to the car, he even resisted 'peer pressure' from a passenger that suggested it would be fine. There are car reviewers who will have recorded themselves revving it when cold and thrashing it to get multiple angles of it launching to 60mph/100km/h, but someone who shows restraint from driving through a patch of mud is who they have a problem with. Great work Audi
I live in the Amazonian forest. I recently bought an A4 allroad as most of the roads are dirt and mud tracks here, and I couldn't be more happy. And guess what, it's full of mud most of the time. And when it's clean, apart from a few scratches, it's your typical German Saloon with which I can take my kids to school and my wife to the restaurant. Audi makes wonderful car to live with, not only autobahn/expo/Nurburgrings cruisers. Thank you for what you did in your real life environment Mischa. Audi should be proud.
I think it's a plus that a car, which can handle the ring can also be used in a variety of situations, including a once in a 100 years condition. Come on, Audi. Wake up!
So while Ford are basically giving away free cars Audi are complaining that you used the car as a car... This is a big minus for Audi in my opinion. Poor handling of this situation by them... 😮😡
Sensing the sass in the second half of this video! xD Totally understand, like the last week has really shown how capable the car is. And youtube is covered in autobahn runs of these things already. You did the track video which also shows it's performance, Audi need to chill. Surely showing it as a reliable taxi and daily through the shitty road conditions of the last week is a good addition to all the other press they are getting anyway on these cars.
Absolutely Love Audi, their Public Relatiions would have to be the most Pompous Attitude of any car manufacturer I’ve come across in 37 years of Driving!
That might sound ridiculous but the statement of Audi has taken us so far, that we have decided to not buy an Audi anymore. We were close to finishing the configuration on an RS4 but will now probably go with a Porsche. Thanks for letting us know!
We will not support a brand who think that their cars condition is more important than using it as a tool to help in a region where every help is needed.
C'mon Audi he literally just showed how good the RS6 Avant especially how cars like that really helps out a lot of people during a humanitarian crisis You really need to rethink your priorities and think about what people are going through especially in your home country
After reading many reviews of the RS6 and how its not that great of a driver,( too heavy, too numb, not very dynamic, guzzles oil and costs too much). I thought it all made sense. Then I watched it perform all week in your videos doing humanitarian work and carrying supplies and people to assist in a natural disaster. And I thought this is the perfect car. Audi must be loving the coverage they are getting. Basically a text book real life review with so much good cause involved. The car actually looked cool and desirable with all the dirt and people in it. When Misha spoke of the letter, I got a sick feeling in my stomach. How rude, inappropriate and arrogant can a corporate representative be. You blew the best press vehicle could ever have. Now it's time for all the RUclipsrs that know Misha and Robert and have benefited from their content to refuse any offer of any Audi product to show how unacceptable their position is. Audisteer does suck, and so does the corporate PR attitude. Unacceptable and sad. Misha I don't think you should have apologized, or cleaned the car. If they had a brain they would have requested it back unwashed so they could display it the way it was and all it helped you and your team do. You don't need their vehicles for content. You live and work at the one of the best place for cars in the world.
Quattro doing Quattro things. The heritage lives on. That's what we made Quattro for. So many opportunities. So many missed. Instead Audi needs to pull a total dick move. Wonder if they will also get upset that you did not add oil after 2000 km. I mean that's not pristine ... ;) I totally would not have apologized!
@@sLiv256 yep and they weren't happy with the way he used it. Considering what happened in that region and it's a national disaster area I think Audi should give Misha a pass.
And it's definitely *their* beer, not to be donated to anyone for a moral boost. That would require driving an Audi through some dirt on the road, and Audis can't do that
@@irfuel unfortunately all new engines drink oil like mad,I know from experience specifically with audi and bmw,and I thought my track build Subaru Sti had high oil consumption,but that 1L every 4/5k km is nothing compared to the new engines,if am not mistaken on my friends brand new audi there was a note in the manual that oil consumption is considered normal for up to 1L every 1000km,which is pretty much the same with Misha's rs6 2L-2000kms...
@@irfuel what's the oil change interval on the m140i,I change my oil every 4/5k kms on the Sti and on my other cars every 10/12k kms,I have a friend who's a manager at a Bosch service and they have some kind of contract with Audi and they service their cars,and he's been shocked by the oil consumption of their new models as well
I own a Ford Edge with over 200K that still shows full at every 7k oil change, anyone that believes high oil consumption is normal has the wrong engine and auto
@@stevebricker2542 it's different engines,my dad owns a 26yr old Vw golf mk3 gti with over 750k km and he drives it with full synthetic oil and changes oil every 15k km and never tops it between changes,which I find is absolutely extraordinary for such an old car with such mileage but it's a fact because he's been owning it for more than 20yrs and it's benn well looked after,but still 750k km is a lot,and engine hasn't been built or repaired,just had valves changed 250k km ago,but my Sti consumes about 1l every 4/5k km,but it's over 400bhp and driven mainly on track,which is perfectly normal, it's different engines, rotary engines burn oil like mad and they are built to work that way
Incredibly disappointing decision from Audi regarding your coverage of the RS6. Complaining about the condition of a car all while your team is helping the survivors of some of the most catastrophic damage to hit Germany since WW2, their own home turf even, is Incredibly tone-deaf considering. Your coverage of the car in this period has been some of the marketing and PR for the car I've seen, showing its real-world capabilities out of its comfort zone. The world isn't all about 0 - 100 times folks, wake up.
In addition to how amazing your coverage of the flood and your team’s efforts has been, I’ve been thinking what an amazing ad for Audi your videos have been. I thought when the two weeks were up, they would tell you to just keep it for all the great PR you provided them with. Perfect example of “snatching defeat from the jaws of victory” on their part. Super classy of you to apologize to them, even though they didn’t deserve it. Thank you again for all your hard work and great content through all of this. I’m sure you’re about to be flooded with offers of press cars, and you totally deserve it.
hey Audi... I have seen your car more in the past 6 weeks and Misha's videos have made your car a real hero, just like all the people who are helping! thanks for the videos Misha, take care of yourself and good luck!
Remember Ford also has to sell these 50 vans they gave away, vans that were otherwise in almost-perfect shape when handed to volunteers, and had the common sense to set no requirements for their state upon return given the circumstances. I honestly thought the RS6 dealing with tough situations was some sick marketing and assumed Audi would benefit of it, but apparently not... because their beloved RS6 worth 5 Transits takes priority over helping people in a critical situation to them, it seems.
I mean I’ve had numerous chats with friends that live the RS6 that I don’t see it’s power being related to intended usage. Then watching the recent vids of it being used in probably the worst situations that haven’t been staged made me rethink how I felt about such a car, It’s been great seeing it used to help people even if you could have used any Quattro estate it was making something terrible into a special occasion, it would have great to have seen Audi say “just keep helping people with it” and then see how it holds up over a few months use.
wow i would not have expected such a reaction from audi,... really sad! meanwhile Ford Germany: get a few cars from us and do what you want with them - the condition doesn't matter...
“I would wake up at the time I would have to leave and still be on time” “RS mode.. Enjoy” “Back home quicker than anyone else” The above statements together with showing the polyvalence of the car (track use + transporting a lot of people and goods) would convince a lot of people.
I don't think you owed Audi any apology. I don't know what, if any, kind of contract you may have signed said or stipulated about usage of the car, but given the circumstances I think you did the best you could, and it was great. After the flooding, you couldn't take the car on the Nürburgring because it was closed, but you showed real world usage of the car and how it could be used daily, and I would say it passed those tests with flying colors. I would guess that more than 80% of RS6s rarely get pushed to the limits, so to see it hauling people, supplies, driving through some off-road-ish type scenarios is great. I think the car is beautiful, and if I were in the market and position to buy such a car, I would have considered it, because who doesn't like a performance wagon. But after this, no thanks.
The way you talked about how the car helped you through the tough times was a bigger selling point to me than any "oh yeah, another car that can go fast in a loop" would ever do. The RS6 might be out of my league but i'll definitely have a look at the S6.
It’s easy to say, “Oh, I won’t buy an Audi now,” as a vehicle such as this is out of reach for many. However, it all goes back to an old customer service proverb: A happy customer might tell one friend; a disgruntled customer will tell ten. I will share this with a least ten friends. Ford: You’re working for flood relief? Take all our fleet! Audi: Who do you think you are driving our car through mud?!? Audi FAIL.
Hade few Audis myself, last one was A6 C7.5 Allroad, sold it last year. Was thinking of getting C8 next year, but after this, absolutely not. Loved every one of the cars I had, but this is just a bullshit.
Just imagine the ad where the RS6 ist complete covered with mud on a path somewhere in the area. With the message: Was a pleasure to support fast help. This could have been a great PR job.
As many here have said, Audi missed an excellent opportunity to be supportive and still advertise the RS6. And gained fame in rallys!!!!! Great job from everyone who is helping people right now. From Rio de Janeiro.
A proper ahole in the Audi PR, this sort of driving is what this sort of car is designed for, or maybe it isn't, it cannot handle tough situations, it's only any good on a flat smooth road, so if I want a sporty and rugged estate that can handle anything a Audi is not the car to go for, that is some useful info Audi PR department.
Hey, i just saw the town you guys keep helping in on tv. There was a pretty long announcment about it on NOS news. The main news page in the Netherlands. Keep up the good work❤️❤️
I wish we could have given you a car to help these people in desperate need. Keep up the amazing work. It is far more important than auto PR driving sales.
![[Limbus Company - PV] Chapter.7 - Oblivion](http://i.ytimg.com/vi/VUpkXPkvoxU/mqdefault.jpg)
Follow-up video, the full true story behind this: ruclips.net/video/cP3bGyYKzmk/видео.html
Lol, needs oil!
Thank you for your support guys.
I think I'm speaking for all of us that we'd be down to send over some money if Audi charges you for any damage that occurred to the car. Fuck them. Terrible move on their part.
Thank you Misha for what you have done over the last few weeks and what you have shown us.
I know you have to be careful in what you can say and post in relation to this, but you can see from the comments here on what we all think.
No one with a heart could not just applaud all you and the team have done and are continuing to do, we all know you're not doing it for any sort of thanks, but you guys sure deserve it!
you deserve all the support Misha!! Audi just mest up here whit there reaction!! you did all the tings right!
Sure, it was fun to wash, but not brave enough to drive it 😂
My personal opinion (for anyone who cares) - What you and team Apex did with that particular press car is literally the best showcase for such a vehicle, it helped you and part of Germany during and after a massive and horrific natural disaster. It was the best PR Audi have had since they built the quattro, too many of these manufacturers have their heads up their bums and literally can't see good from bad. I hope Audi De realise their complete oversight and reach out to apologise. Hats off to all of you, absolute hero's 🙌♥️👊
I thought the exact same, audi should apologize fr
A German car company scolding a hero who's helping other Germans affected by a natural disaster...IN GERMANY! It's hard to think of a more inappropriate response. I just wonder if any calls to higher-ups were made before that email went out? Maybe Audi will see the error of their ways and try to do right by the situation. At least for now...Epic fail.
Agree 1000%
Well said joe, from the racetrack to recovery & aid vehicle in 24hrs could’ve been a PR coup (however distasteful that would have been if exploited) but the attitude expressed by that Audi press agent regarding the improper use of the vehicle sours the reputation of Audi
Literally thought same think. Audi at this point looks a bit narrow minded. There are no bad PR, but words they said to Misha might actually affect some sales
I would not have apologized to Audi. I read the email and was shocked at their mentality. I can say that I have bought MANY of their cars and was put off enough by that message to you to say no matter how good the product might be I will probably steer clear. After my ride in the car this week I spoke w my fleet manager to order one . Tomorrow this request will be retracted. What a joke of a PR rep…. Don’t forget to return the car according to the contract misha…..
This is the biggest fail in marketing ever. Total win, one in 100 years opportunity, ruined totally by some a*****e.
Please tell them exactly why you cancelled the order Robert. A clear indication to them that a harsh look in the corporate mirror is required by shameful audi (intentionally spelt with a lower case a)
It's probably just one idiot from the marketing department... But I absolutely agree.
They need to get an extra portion of empathy in their marketing team!
Thank you so much, that's the only way to tell them how you feel about their actions. Since you're very eloquent, please try to get in touch with someone at Audi who isn't a complete moron. Might be worth it. You Rock! Regards from Hannover
And we was thinking BMW PR was bad :(
"From 200km in rainy Nordschleife to hauling people and equipment into disaster zone in one week" something like that would be the slogan Audi could use to promote RS... guess no more.
Making a publicity and profit out of a tragedy for so many is not good marketing, IMO.
@@after_midnight9592 Agree, however stating that you're supporting a good cause and not making your tester worry after those days on which state the car is when giving it back shows respect and humanity. They don't have to put this up as a marking pitch and can still profit in a 'passive' marketing by just communicating exactly this to Misha. Seems they've failed
@@venoxx11 Yeah. If I was Audi I would have taken the car back without complaining about it, and then lent him a Q7 till the end of August so he can continue doing good for the region.
@@after_midnight9592 Depends on how you do it. They could have made it about the people. "Audi is proud to have been able to help these heroes assist people in need. We will be donating the proceeds of the RS6's sale to help the flood victims".
I was thinking the same. What a bad marketing... someone should be fired turning a gift into something that bad 🤦♂️
Ford: Here are 3 vans. Return it in 3 months with whatever the condition it will be.
Audi: Here's an RS6. Return it in 2 weeks with a flawless condtion.
Not the same situation and definitely not a good comparison, but what audi does is just silly...
Also shots of an RS6 absolutely caked in mud just look SO RIGHT. Who cares about one in flawless condition on a race course like Audi wants us to see? Show me one that's been in the thick of a calamity with a full crew & cargo,dealt with it, then delivered it's driver home safe. No one doubts the performance of a vehicle with over 500hp and all wheel drive but they do doubt it's real life uses.
@@keessonnema You are right, but audis approach to this was completely wrong IMO. IN 2 weeks of having the car, Misha proved it beat expectations on track, as a daily driver and hauling people and equipment in and ou t of areas in crisis. The way its been used may not have been the way audi intended it to, but that damn car has done so much more than it was ever designed to do, and came out without a scratch. Brilliant car, pretty poor marketing.
@@glenns7866 Yes, In my opinion this is GREAT marketing for their "practical sportscar". They should embrace it, not destroy that thought.
Yeah they really f#£%ed up on this one, the car really did beyond what was expected of it, possibly getting quite a few people interested, but complaining on how it was used and demanding it would be in perfect condition, that turned them off and possibly even got rid of some loyal customers... Audi, who the hell are you employing as your reps? If you have such a shortage of decent reps who could see the potential in situations like this, don't just hire chimps, throw me a message, this whole situation could have been turned into an amazing PR campaign, how normal everyday Audi cars, which might not be built for it, but still do an amazing job even in situations of natural disaster, bringing back the whole quattro heritage thing... Hope someone in Audi is paying attention and has the power to cut off heads
Audi failed the vibe check…badly. All carmarades didn’t. Well at least we’re not missing out
Have Audi lost their damn mind? Were you supposed to ignore the humanitarian crisis on your bloody doorstep and fawn over the car? Dear Audi, be better at reading situations in the future.
Dont apologise. They need to praise you for all that you have done.
44 teeth in here!!! I also agree, he shouldn't apologise!
Baron! I‘ve been missing your videos so much, man! I hope you are doing well and wish you all the best!
Spunk bubble in the hse...Good to hear you opinion baron but I'd like to know what you really think.
@@ashr2794 head on over to 44 teeth he and the team post regularly
@@MrMinimanmatt Yes, but there are no rants about bloody double deckers, knob heads, or shitty car drivers;)
Way to read the situation Audi. Epic fail on their part
How can Audi send an e-mail like that? Showing true colors there. Who cares about a couple scratches when you are helping people that lost their houses and cars? You're doing great Misha, i think audi should be proud of their car doing this.
Yeah, they should take a Note from Ford, dodging customers to give away the cars for helpers for free. And with the advice to return them in whatever condition. Just to use them. I mean, i was never before in the market for an RS6, but after that Mail, i don't think i will be in the market for any Audi.
I think consumers are so stupid / programmed / human nature are like that, so you can't show your goods with disasters. Everyone knows you can survive with Toyota Land Cruiser everywhere and in every crisis, but they can't turn that to ad.
@@originalwolf8297 Absolutely, love the fact that Ford did that. You would expect Audi (a german company) to at least understand.
@@plussa666 i think they could say, "See, we built the car for 300+ but it still has enough clearance to go off road." The Opel Omega of my Dad was so heavy that he ruptured his oil pan from even thinking about going off road.
@@plussa666 if Audi where clever they would have turned this into something positive, but no…..
As an Audi Engineer, speaking for myself, I wanna say the series about helping in the flooded areas and showcasing the RS6 has been absolutely awesome and the best product advertisement anyone could ever think of! I hope my colleagues will eventually come to the same conclusion. Thank you Misha and keep up the great work!
I think it's little to late damage is done
Audi is really stupid on this one, most people I personally know with an RS6 use it like a fast A6. So casual driving, doing the normal things....so this test was really the ultimate test for the RS6, performance and practicality.
would seem to be a huge PR own goal moaning about what you used it for? if I was Audi I'd be happy you showed how versatile their super expensive estate car is, especially given the circumstances in their home country, think I'd of given it back filthy just to annoy them!
And then you have ford germany. Please use the cars don't worry about the condition you give the vans back
Nah, you cannot fault Audi for their stance.
A bit of a faux paix but with a car costing 175k and probably intended to see many more journalists I can understand Audi.
Audi absolut stupid… They got probably 50 RS6‘s standing somewhere for the next few months and won‘t let use Misha the car for more then 2 weeks🤣
@@dehaviland7645 I sort of get where you're coming from, but honestly, its not costing them 175k, and its just a car, I dont mind them asking for it back on time etc, but I would of thought going down the route of 'look how well our car coped with such a horrific situation' would serve them better, also pretty sure Misha cant say what he really wants to about their email ;)
@@dehaviland7645 The car doesn't cost Audi anywhere near that amount, cars like this for jurnos are just throwaway, it will cost them more in PR damage then the 175k, if one person doesn't buy a Audi because of this then Audi have lost money.
expected reaction from audi: "we have an allroad for you to test for the next 6 months .. or years .. take your time"
audi: "bruh .. tragedy but there better not be any scratches on that car"
maybe i'm broken but if that's what that email's intention was it is in poor taste.
And then Ford Germany: yeah, take the cars, don't worry about the condition
We know Misha, and they do so to. They should have known that he would hose them for the email, and rightfully so. The second half of the video was basically just him making them happy, very passive agressively lol
Now this would have been clever with the swap to a Allroad.
@@b4Bub0i Issue being that they pay Misha for the prograammes and, apart from mentioning Audi steer, he is always very positive about the cars they lend him. They got used to it and they know he also depends on them.
@@kreiseltower Allroad? Get the man a Q7 with all terrain tyres.
If I was Audi, I'd ask if I could use some of Misha's footage to show it hammering the Nordschleife one day, then being as a workhorse in a disaster zone, to show the versatility of the car, and of course to show off a little bit to say 'hey, we let this guy use our car to distribute aid in a disaster because we're not just some faceless corporation'
Evidently, I'm not Audi though.
That is exactly, what i thought!
Agreed! They are total idiots on this one jeez
I mistakenly thought this was an estate model (station wagon), Mercedes may be better suited for my business. I also thought the oil consumption problem had been addressed, I never would have expected that a dash warning ⚠️ was the fix. Surprised that Misha apologized for an honest use of loaner but he is one classy guy, keep up the exceptional work
Exactly this. Audi were literally gifted on a silver platter the perfect marketing to boost sales and customer relationships... but they somehow absolutely f’cked that up.
So Audi rather had you do exactly the same as all other car journalists would have? They got alot more PR this way! You showed the car hold up in very rough situations plus did everything other testers would do, they should send you a thank you letter instead.☹
What’s wrong with Audi PR team?! They’ve ruined best story about this RS. Epic fail.
This is the best advertising for the Mercedes E63 AMG Wagon I've ever seen! Funny how Audi is perfectly happy letting you drive it hard around the ring and yet they're throwing a fit over a little bit of dirt.
AUDI ended up with more PR than they could ever have imagined, they should ship it back with a "thank you, keep it"
I was hoping it would end up that Audi would let them keep it until no longer needed, then Audi auction it off and donate the funds to the disaster relief see that happening, unless its to clean up what could now be a PR disaster for them!
sounds like a middle management email- upper would likely know better
@@dont-want-no-wrench exactly. I expect a future video where Misha tells us about how they talked to Audi and worked out an arrangement to test a different car more suited to the current situation or something like that.
I cannot believe that was Audi's reaction to your videos with this car. Pretty different from Ford's reaction, heh.
I think this is the best advertising you could do for a car. I don't get how they'd disagree...
Agreed. You can read and watch brochure anytime and there isn't any real life test like this where you use as proper daily.
Totally agreed. How friggin clueless and detached from reality do you have to be to not capitalize on the perfect marketing opportunity here? Perfect condition jesus does it look like friggin perfect conditions out there ugh.
Germans. Befehl ist Befehl, if the contract says flawless conditions, then that's the way it is, no exceptions.
Misha treated this vehicle with kindness. A little mud and he turned around. It's pretty obvious that Audis can't handle anything except perfect conditions and only 1 passenger with less than 1kg of things to stow. Audi just told everyone that their cars are built to be garage princesses. Misha was supposed to deliver the standard YT shill production, not show how it functions in real use.
@@after_midnight9592 Nope, look at Ford!
"Hey Misha, thank you for showcasing how our performance car can be a very practical tool in the hardest conditions as well. 2 weeks are over and we need the car back, but tomorrow we will deliver three Audi Q7 for your team, that you can use for the rest of the year. They have more seats and better ground clearance. We are very glad to support you, that is why we will also donate 100.000 € to your team so you can continue to help the people in need. Sincerely, Audi Deutschland"
Could have been so easy...
Nobody: How bad can a PR department of any possible company screw up? Audi: Yes As if a few scratches (if there were any even) would be too much of a deal for them. I mean I get that contract-stuff but in the current situation any contract should never be priority. Especially if you can help so many people while doing "Non-contract" stuff
The difference. Audi is complaining and Ford says "don't care about condition, get the work done".
Built Ford Tough
I thought Audi would be more supportive, especially considering this car was helping their own German people in a crisis! Didn't expect that type of email from them, disappointing!
Disappointing or disgusting ?
@@lollypop9580 I'd say both words describe their actions actually!
Wow, that response from Audi really surprised me. I was thinking they would extend the "loan" of the car or maybe exchange with a Q7 or something like it but that...
So Audi took the huff regarding you using the car to help out in a real world disaster situation rather than the usual/boring “rag the tits off it #every other RUclips review”, it could have been a massive pr win for Audi but their shitty attitude regarding your two week loan says far more about them than mishas/apex’s integrity in placing their life & business on hold to help others. #win for misha, #poor show Audi
Impressive showcase of the fact the car can be more than an autobahn cruiser. Unimpressive 'tone deaf' reaction by Audi, which now makes me think less favourably of them as a company.
Our company is going to cancel an order of 4 Audi A4 tomorrow.
Stupid reaction of audi 😳 You did a hell of a job last week!!!
Audi wants the car not reviewed in this way. Ford makes a "no questions asked for 2months".
Sometimes it's about the company rather than the car and Audi has certainly disappointed me with that one
Ford= take 50 free vans and trucks! Audi= make sure u didn’t leave a scratch!
@Jesu_fdezzz exactly only 4 vans not 400
I'm a big Audi fan and at the moment I feel very disappointed specifically from the person who wrote the email to you and also Misha I'm very proud of you that you help so many people out there!
hi Misha, greetings from Geneva, Switzerland
bravo to all helpers and to all of APEX
I am impressed how the whole team, took on this challenge, and put all your heart in it. It shows that you all did not hesitated and choose be the best neighbor, friend and helper to the affected people. YOUR community came together, and many other community did as well. Thanks for raising awareness, and yes this car sure is great !
Schnitzelrand? :)
A car for 175k with a malfuntioning tailgate that doesnt even stop, when someone could get hurt by it when it closes? I dont want to know what could happen to a kid when its getting squished in this. Also have fun repairing it after 100k kms. My Brother used to have a A6 before the current gen. He said never again.
I think this shows the RS6 in perfect light - it is a phenomenal tool. Used mine for house moves and other crazy applications, long overnight journeys and so on, in all weather. Exactly what your two weeks with it show.
I have been watching you on RUclips for years and personally think this is your best video.
The humility and professionalism you show towards Audi is exemplary.
I’m so sorry it was your car which was lost and not the RS6, there is no justice in this world!
Too bad Audi has not understand the tough situation 😓
You'd have to be dumb to loan a RS6 for aid relief.
Some Bavarians don't care what happens outside their bubble. They don't care about other german states, it's showing again. Sad but true.
@@v4skunk739 They could have offered to swap it for an AllRoad over a week ago. They could have been protective of their performance fleet without being such an arsch about it, by offering a loader appropriate to the situation.
Your last few videos are the best Audi ads I’ve ever seen. Thought they would react better
Audi needs a new PR department...
ASAP
Oh well, I just in progress of finalizing my RS6 order because of you, trading in a Macan Turbo. I guess I'll call them up today and have my Macan back home.
Audi: "This car is only to pose in front of the school when dropping off your kid. There is no other use for it. Also please mention the shiny carbon fibre. Otherwise we'll have to charge you for the use as its not according to contract. Thanks."
Don't think I'll ever consider an audi after their concerns about the condition
I'm in the market for a new SUV and the RSQ8 was at the top of my list. After watching this video I've dropped Audi completely from consideration. I'm having a hard time thinking of any potential response they could make to this that would change my mind at this point.
good point - me to!
@Alex Jacobson Audi was always near the bottom for me anyway, but who ever is in contact with Misha, got high up in audi for a reason.. Says a lot about audi in general. Always had a respect for audi, now it is badly damaged
I trust that the half-wit at Audi who sent the email will be suitably admonished by the company and will soon be back in touch to apologise.
Yes!
They could help him find another VAG product to replace his Golf with. Doesn't have to be new, a clean, decade old or so 'like for like car' would do. Had he used his own car when not filming theirs, like he could easily have done, it would have been their car that was totalled, so I think it's the least the could do.
Ford: "Take those 50 vans to help people and we don't care in what state you'll return them."
Audi: "How could you use our car for that purpose and we hope that you didn't scratch the RS6!"...
It's no wonder that there's the stereotype that Germans are cold people. That's a shame, big companies like Audi should really take example from the volunteers that were using their precious car to help people in need.
Well must likely german people made the decision by ford as well :) So do not stereotype people
Ford Europe is basically German.
Ford europe is more german than anything else. The cars are developed up the road and they have a bumnch of factories. Those vans being 1 year old were probably lease vans and managed by ford germany.
Except Audi is Audi and they aren't from anywhere around there. They just want the PR from the ring.
The last couple of days i was really impressed about the car, and where you took it. From flying on track to helping people with hauling fresh water and supplies to people in need. To bad about audi's reaction on the matter.
Come on Audi, we know the RS6 had crazy performance but this has shown how amazing it is with added practicality, Misha has shown a side of this car no one else ever has you should be thanking him not telling him it should be returned washed & detailed!!!
I'd have wanted it returned as filthy as possible and clear-coat over the muck to preserve it forever...
@@richardharrold9736 there reply really annoyed me, we all know the RS6 is bats**t crazy performance-wise but these videos show another side no other RUclipsr has shown, they should be giving Misha extra credit for everything he has done with the car
We didn't saw that many laps with it like P1... But it doesn't matter because it brought, carried, helped and saved stuff for the flood disaster... I won't forget it as well because it's that special!!🖤
Ouch, bad reaction from Audi. To take the car back when yours has been destroyed, to say what they said about how you used, and the passive aggressive comments about the condition. Yikes.
Had Misha been a typical reviewer he could have used his own car when not filming and it would have been their press car that was destroyed, yet they're making comments about scratches like you mentioned.
I'm guessing the VP of McLaren Marketing and Communications lost his job and landed in Audi? Or maybe they just went to the same school.
Sounds like they're brothers.
😂
Your humanity and goodwill have made me a subscriber. I was brought here by one of many articles I'm sure that are out here. I hope you never have to apologize again for being a good human.
"seeing the aftermath of the catastrophic flood in which many of our fellow countrymen lost their lives and even more saw their houses and belongings destroyed, there are no words to describe our sadness. We're however honored to see one of our press cars being used in the efforts put up by Misha Charoudin and his team to assist people affected by the the flood. We would like to further contribute to their efforts by doing X,Y,Z and we urge anyone who has the ability to do so as well by donating in the account set up by apex blah blah blah"
Something along these lines, dear Audi PR team, would have been a very good way to "use" the situation. Sincerely written by a bartender who has never studied anything remotely related to marketing. But who am I to judge...
Btw if any company was impressed by my marketing/PR skills, I'm letting you know I'm currently available and open to offers :)
Well said. Such a missed opportunity, I’m disappointed of them
Wow Misha, you would of thought they would be proud of how you were using their car, especially being a German car manufacturer, and would have extended the loan to offer more assistance! What a comparison to Ford. Doesn’t make me eager to buy another Audi anytime soon ..
after seeing roberts reaction on here, that email audi send must've been tone deaf to the situation you found yourself being a part of. It shows you're a class act by still putting out this unbiased material about the car.
Wie bitte? Bringen sie das Fahrzeug in einwandfreiem Zustand zurück? Audi hat wohl nicht mitbekommen was bei euch los ist! Meiner Meinung nach war es absolut richtig von dir Misha das Fahrzeug den Umständen entsprechend zu benutzen-viel Leid und Elend -aber Audi interesiert nur eine "saubere"! Testung- weiter so Jungs ,lasst die vier Ringe im Matsch liegen.
dabei hat er ja sogar noch gezeigt wie praktisch der Wagen ist... Audi ist echt dumm
Audi VW Skoda und wie diese Deutschen Hersteller auch alle heißen.... Stehen unter Schutz der Regierung!
Besch.... Uns Bürger... Bzw Wähler....
Aber so what nun is Diesel out da wir können keinen Sauberen bauen.... Da baut man halt nen Etron oder wie diese Dinger sich nennen.... Super....
Egal welcher Name darüber steht diese Firmen sind Completely Out Of Space......
Ford handing out vehicles for free use for the situation and Audi come along with that bull shit! Their media team are never going to have a set of videos in a situation like this again (hopefully) so bringing that attitude to you absolutely stinks! Yes they gave you the car for your ring driving BUT its closed for good reason. Some things in life are way more important
Misha you are the only way I've been informed of the true extent of the disaster. And full admiration for all of yous in your efforts to help your fellow citizens. In my eyes you make the right call to use all available resources that you had to help out. You are on the ground there and remain focused. People will need comforting to help them through the disaster. Smile and keep ☺ ☺
Audi should be proud for having one of their cars doing a good job in a tough time.
I couldn't afford that car in a hundred years, so they should be happy it got this exposure instead of just sitting in some garage because the conditions weren't exactly ideal (to put it mildly).
Guesse no audi content anymore on my channel for a while!
Misha showed us how the rs6 can be used in emergency situations,hauling materials and people.
The people behind audi surely missed the ball on this one. What a missed opportunity for a pr stunt! Sigh...
Atleast Ford said it doesn't matter what condition it's brought back in lol!
Kudos to Ford!!!
Keep going Misha! X
I thought surely this would be the best demo of the car. We saw you on the ring so let’s see the breadth of its abilities in challenging conditions.
Well I disagree with Audi, disagreeing with you. I think this whole series was a damn good showcase of this car's capabilities. If it can do fast and wet Nurburgring laps as well as all of the stuff it did the past week I would happily buy such a car. Plus it was all for a good cause. Kinda disappointed with Audi at the minute.
Same.. I hope they realise
Oh, nice that I found this video! You can thank the PR person on Audi for making me not finishing my order on a pretty much exact spec RS6. I will go on with the AMG instead, duchebags🙏🏻
Greeting! I would just comment that everything I would say has already been said in the comments. That's why those comments got my thumb up. Congratulations on everything you do, Misha!
let's all like all the comments !
Your recent videos in that car have me looking at RS4's - it's proven to be a very versatile car, there was a clip in one of the videos recently where someone was saying "wow, look how big the boot is" (I can't remember exactly which one it was but you were loading the car at Apex in the morning". I honestly thought, hoped this video was going to be Audi saying, Misha - "keep the car for another 4 weeks, you need it more than we do". What a shocker from Audi, i'll probably look at second hand instead as dealing with the manufacturer does not sound appealing.
What a PR own goal, Audi. You should've applauded the efforts this car was put through and thrown a few more quattro vehicles in there to help the affected areas instead of showing true colours with such an insensitive and embarrassing statement.
Well done to the Apex team!
So Audi think it’s ok to drive an Audi through snow? Rain? Drift it? Drive it around a track flat out? Drive it flat out on an Autobahn? Use it for shopping?
But not to help others and drive through some mud?
Well Audi, you sure missed out on what exactly “abusing” a car is 🤣
You only need to look at the video where they drive into a village, he didn't go through a patch of mud that on camera at least didn't look like it would have posed a problem to the car, he even resisted 'peer pressure' from a passenger that suggested it would be fine.
There are car reviewers who will have recorded themselves revving it when cold and thrashing it to get multiple angles of it launching to 60mph/100km/h, but someone who shows restraint from driving through a patch of mud is who they have a problem with. Great work Audi
I live in the Amazonian forest. I recently bought an A4 allroad as most of the roads are dirt and mud tracks here, and I couldn't be more happy. And guess what, it's full of mud most of the time. And when it's clean, apart from a few scratches, it's your typical German Saloon with which I can take my kids to school and my wife to the restaurant. Audi makes wonderful car to live with, not only autobahn/expo/Nurburgrings cruisers. Thank you for what you did in your real life environment Mischa. Audi should be proud.
I think it's a plus that a car, which can handle the ring can also be used in a variety of situations, including a once in a 100 years condition. Come on, Audi. Wake up!
So while Ford are basically giving away free cars Audi are complaining that you used the car as a car... This is a big minus for Audi in my opinion. Poor handling of this situation by them... 😮😡
Sensing the sass in the second half of this video! xD Totally understand, like the last week has really shown how capable the car is. And youtube is covered in autobahn runs of these things already. You did the track video which also shows it's performance, Audi need to chill. Surely showing it as a reliable taxi and daily through the shitty road conditions of the last week is a good addition to all the other press they are getting anyway on these cars.
Absolutely Love Audi, their Public Relatiions would have to be the most Pompous Attitude of any car manufacturer I’ve come across in 37 years of Driving!
That might sound ridiculous but the statement of Audi has taken us so far, that we have decided to not buy an Audi anymore. We were close to finishing the configuration on an RS4 but will now probably go with a Porsche. Thanks for letting us know!
We will not support a brand who think that their cars condition is more important than using it as a tool to help in a region where every help is needed.
@@vincentrenevier You know that Audi & Porsche are both part of VAG right?
@@vincentrenevier buy a Mustang instead. Porsche is still part of VAG along with Audi.
Mercedes C63 AMG, Porsche is still VAG.
@@cdnmetelhead4013 this also means they use the same exact marketing department.
C'mon Audi he literally just showed how good the RS6 Avant especially how cars like that really helps out a lot of people during a humanitarian crisis
You really need to rethink your priorities and think about what people are going through especially in your home country
Time to shame them on their social media i guess. Such class.
After reading many reviews of the RS6 and how its not that great of a driver,( too heavy, too numb, not very dynamic, guzzles oil and costs too much). I thought it all made sense. Then I watched it perform all week in your videos doing humanitarian work and carrying supplies and people to assist in a natural disaster. And I thought this is the perfect car. Audi must be loving the coverage they are getting. Basically a text book real life review with so much good cause involved. The car actually looked cool and desirable with all the dirt and people in it. When Misha spoke of the letter, I got a sick feeling in my stomach. How rude, inappropriate and arrogant can a corporate representative be. You blew the best press vehicle could ever have. Now it's time for all the RUclipsrs that know Misha and Robert and have benefited from their content to refuse any offer of any Audi product to show how unacceptable their position is. Audisteer does suck, and so does the corporate PR attitude. Unacceptable and sad. Misha I don't think you should have apologized, or cleaned the car. If they had a brain they would have requested it back unwashed so they could display it the way it was and all it helped you and your team do. You don't need their vehicles for content. You live and work at the one of the best place for cars in the world.
Quattro doing Quattro things. The heritage lives on. That's what we made Quattro for. So many opportunities. So many missed. Instead Audi needs to pull a total dick move. Wonder if they will also get upset that you did not add oil after 2000 km. I mean that's not pristine ... ;)
I totally would not have apologized!
Audi should just hand you the keys Misha. You deserve it.
They want the car back, in flaweless condition !
@@sLiv256 yep and they weren't happy with the way he used it. Considering what happened in that region and it's a national disaster area I think Audi should give Misha a pass.
BMW: we have the worst PR department
Audi: hold my beer
And it's definitely *their* beer, not to be donated to anyone for a moral boost. That would require driving an Audi through some dirt on the road, and Audis can't do that
Wait a minute. 175'000 Euro? This is just cynical, as is Audi's reaction.
its not cynical its stupid both the 175k and Audi's Reaction... what a bunch of clown PR representatives...
@@irfuel unfortunately all new engines drink oil like mad,I know from experience specifically with audi and bmw,and I thought my track build Subaru Sti had high oil consumption,but that 1L every 4/5k km is nothing compared to the new engines,if am not mistaken on my friends brand new audi there was a note in the manual that oil consumption is considered normal for up to 1L every 1000km,which is pretty much the same with Misha's rs6 2L-2000kms...
@@irfuel what's the oil change interval on the m140i,I change my oil every 4/5k kms on the Sti and on my other cars every 10/12k kms,I have a friend who's a manager at a Bosch service and they have some kind of contract with Audi and they service their cars,and he's been shocked by the oil consumption of their new models as well
I own a Ford Edge with over 200K that still shows full at every 7k oil change, anyone that believes high oil consumption is normal has the wrong engine and auto
@@stevebricker2542 it's different engines,my dad owns a 26yr old Vw golf mk3 gti with over 750k km and he drives it with full synthetic oil and changes oil every 15k km and never tops it between changes,which I find is absolutely extraordinary for such an old car with such mileage but it's a fact because he's been owning it for more than 20yrs and it's benn well looked after,but still 750k km is a lot,and engine hasn't been built or repaired,just had valves changed 250k km ago,but my Sti consumes about 1l every 4/5k km,but it's over 400bhp and driven mainly on track,which is perfectly normal, it's different engines, rotary engines burn oil like mad and they are built to work that way
Incredibly disappointing decision from Audi regarding your coverage of the RS6. Complaining about the condition of a car all while your team is helping the survivors of some of the most catastrophic damage to hit Germany since WW2, their own home turf even, is Incredibly tone-deaf considering. Your coverage of the car in this period has been some of the marketing and PR for the car I've seen, showing its real-world capabilities out of its comfort zone. The world isn't all about 0 - 100 times folks, wake up.
In addition to how amazing your coverage of the flood and your team’s efforts has been, I’ve been thinking what an amazing ad for Audi your videos have been. I thought when the two weeks were up, they would tell you to just keep it for all the great PR you provided them with. Perfect example of “snatching defeat from the jaws of victory” on their part. Super classy of you to apologize to them, even though they didn’t deserve it. Thank you again for all your hard work and great content through all of this. I’m sure you’re about to be flooded with offers of press cars, and you totally deserve it.
Audi A-Hole. Next special edition? 😥 Very sad reaction from them...
hey Audi... I have seen your car more in the past 6 weeks and Misha's videos have made your car a real hero, just like all the people who are helping! thanks for the videos Misha, take care of yourself and good luck!
Remember Ford also has to sell these 50 vans they gave away, vans that were otherwise in almost-perfect shape when handed to volunteers, and had the common sense to set no requirements for their state upon return given the circumstances. I honestly thought the RS6 dealing with tough situations was some sick marketing and assumed Audi would benefit of it, but apparently not... because their beloved RS6 worth 5 Transits takes priority over helping people in a critical situation to them, it seems.
I mean I’ve had numerous chats with friends that live the RS6 that I don’t see it’s power being related to intended usage.
Then watching the recent vids of it being used in probably the worst situations that haven’t been staged made me rethink how I felt about such a car, It’s been great seeing it used to help people even if you could have used any Quattro estate it was making something terrible into a special occasion, it would have great to have seen Audi say “just keep helping people with it” and then see how it holds up over a few months use.
wow i would not have expected such a reaction from audi,... really sad!
meanwhile Ford Germany: get a few cars from us and do what you want with them - the condition doesn't matter...
“I would wake up at the time I would have to leave and still be on time”
“RS mode.. Enjoy”
“Back home quicker than anyone else”
The above statements together with showing the polyvalence of the car (track use + transporting a lot of people and goods) would convince a lot of people.
I don't think you owed Audi any apology. I don't know what, if any, kind of contract you may have signed said or stipulated about usage of the car, but given the circumstances I think you did the best you could, and it was great. After the flooding, you couldn't take the car on the Nürburgring because it was closed, but you showed real world usage of the car and how it could be used daily, and I would say it passed those tests with flying colors. I would guess that more than 80% of RS6s rarely get pushed to the limits, so to see it hauling people, supplies, driving through some off-road-ish type scenarios is great. I think the car is beautiful, and if I were in the market and position to buy such a car, I would have considered it, because who doesn't like a performance wagon. But after this, no thanks.
The way you talked about how the car helped you through the tough times was a bigger selling point to me than any "oh yeah, another car that can go fast in a loop" would ever do. The RS6 might be out of my league but i'll definitely have a look at the S6.
Audi giving a master class in how to suck at PR and basically having no soul
Great job Misha, I appreciate what you've done for helping people.
It’s easy to say, “Oh, I won’t buy an Audi now,” as a vehicle such as this is out of reach for many. However, it all goes back to an old customer service proverb: A happy customer might tell one friend; a disgruntled customer will tell ten.
I will share this with a least ten friends.
Ford: You’re working for flood relief? Take all our fleet!
Audi: Who do you think you are driving our car through mud?!?
Audi FAIL.
Hade few Audis myself, last one was A6 C7.5 Allroad, sold it last year. Was thinking of getting C8 next year, but after this, absolutely not. Loved every one of the cars I had, but this is just a bullshit.
Just imagine the ad where the RS6 ist complete covered with mud on a path somewhere in the area. With the message: Was a pleasure to support fast help.
This could have been a great PR job.
Ford giving 3 vans. Audi b*tching about the RS6. What a difference. Guys, don't buy RS6, buy a Mustang instead.
or raptor
@@ssc00p At that price, 175'000, could you get both? Practicality in one, fun in the other.
As many here have said, Audi missed an excellent opportunity to be supportive and still advertise the RS6. And gained fame in rallys!!!!!
Great job from everyone who is helping people right now. From Rio de Janeiro.
A proper ahole in the Audi PR, this sort of driving is what this sort of car is designed for, or maybe it isn't, it cannot handle tough situations, it's only any good on a flat smooth road, so if I want a sporty and rugged estate that can handle anything a Audi is not the car to go for, that is some useful info Audi PR department.
Hey, i just saw the town you guys keep helping in on tv. There was a pretty long announcment about it on NOS news. The main news page in the Netherlands. Keep up the good work❤️❤️
Audi takes the BMW Marketing fails to the next level. But whilst I could laugh about BMW, the lack of empathy from Audi makes me speechless.
I wish we could have given you a car to help these people in desperate need. Keep up the amazing work. It is far more important than auto PR driving sales.
Real joke is that a car used to do PR with journalists ends up asking for oil in less that 2 weeks time…
Misha will have been the most careful drive that car has had yet they demand it to be returned without a scratch.