It goes to show how important a name and affiliation is with a product. Also how much a name guides us when choosing a brand. What are your thoughts on the Ranchero?
@@reedgrabowski8314 Those 859's are well and truly special... I still can't believe that they've been discontinued already. It's such a shame... they've definitely become enthusiast / collector pieces (I dare not look at their prices - we can imagine people are going to milk them for everything) 🥃
Man, thank you 🥃 It's hard to get it into my head, I'll be honest. The last few weeks have been a blur (lost my dad) and all the drive and creativity has been sucked out of me BUT words like these mean the most T. It must mean that there's still some energy lingering around😉 Have a fantastic start to your weekend brother
@@ID-Guy oh man, my deep condolences. If you feel like you need to talk, feel free to reach out over Instagram. Sigmund Freud once said, you cannot really become a man while your dad is still alive. Not sure if that quote is helpful for anything, but maybe it is. All the best.
@@Ossory88 Freud was a clever chap and I feel it. These past weeks have woken me up a lot about what truly matters in this life of ours. Everything else feels so trivial, y'know? And thank you so much for this too brother. I'm sure once the livestreams are back things will even out nicely 😉
Oh @IDGuy I’m so sorry to hear this mate, hope you’re taking it easy these days, he’ll be in my prayers tonight man. If it brings you any hope, these videos helped me to just escape/cope/ relax when I almost lost my parents last year. Stay strong cheers
I think that writing 30mm on the dial is appropriate, considering how legendary the 30mm series of Omega movements (30t2 and 26x later) is: it probably is the greatest movement ever in chronometric competitions together with the Zenith 135, which has a very specific architecture… the 30t2 has a standard architecture and it shone in both the competitions and on the field, not a feat that many can claim
I’m s self confessed Omega fan boy and wasn’t fully aware of this model. Thank you for shining some light on this piece. I think it’s fantastic, especially on that bracelet. Omega’s flop from yesteryear is a superb vintage piece today 👌
@@ID-Guy I don’t suppose they can get it right all the time! 95% if the time is pretty good! 👌I haven’t seen theBOR bracelet used by them before, I might be wrong, but they should try they Shaun 👍
“ a level of professionalism that we may never experience ourselves “ N’er a truer word . That sentence summed up the aspirational purchase succinctly. Beautiful;)
Brilliant selection. My grandfather had a Ranchero and gifted it to his business partner who always admired the watch. It was a great looking timepiece.
Mate, This is the reason why I enjoy and hunt down your videos. In the case of the Ranchero, you tell a story that no other watch maven has told. Brilliant!
I’ve always liked the broad arrows for the ease at which the time can be seen at any angle with the slightest glance. It also seems to be so polarizing in that if the proportions of the case aren’t spot on, then it can look odd. Your videos are a pleasant distraction from a world that’s jumping the shark in so many ways. Thx for that
My pleasure as always Cary, especially sharing this as a distraction for me (been going through a very rough couple of weeks and this hobby always keeps my mind occupied) - and Broad arrows... love them. Such a pure and simple handset for a watch that surprisingly isn't appreciated as much as they should be by the masses? 🥃
How striking is that white dial? I swear they should play around with reintroducing it again (maybe under a different name - Cool Ranch) 😆 Man, I dig them. Something so old-school that modern pieces can't replicate. Hope you're well brother 🥃
No worries at all John! Last week ranks as one of my worst weeks (personally) so anything afterwards is a bonus. Glad you're feeling more yourself sir 🥃
I think they gave up at one point (no idea why) but they could've "mastered" anything and gave it a cool zing. like "Airmaster"? There's just too many good ones 🥃
Oddly enough, that is probably my favourite out of the four featured. Wonder if there will ever be a reissue (I’m assuming an original will be priced well out of my budget!) Keep up the great work and keep well :-)
Check out the Aqua Terra Small Seconds (I'm a big fan but they got some pushback at launch 😆) I agree that a simple reissue of this would get a lot of love and attention - especially those white dials. Too, too cool and thank you for sharing James! 🥃
Very interesting thought Maarten. Technically they've done similar with the Small Seconds Aqua Terra (I'm a big fan BUT there has been some backlash 😆)
Erm... I'd buy this over an Explorer. Or even the Railmaster. 😳 Maybe Omega should have kept things streamlined and named it "Dressmaster" or "Nightmaster" because it's so darn sleek.
Maybe 🤔 the Rolex submariner wouldn’t be as popular if they named it the “desk diver “? I think a lot of great watches lose out when there’s many other compelling choices in their segment of the market. Admittedly, Ranchero is a bad name 😎. Best regards
Funny how a name can affect a watches entire position. Something as simple as "Airmaster" Could've cleaned it up so nicely... alas 🥃 Thank you as always brother and have a great start to your weekend!
The Omega love continues. Even though the Ranchero was a flop, Omega could go back to the archives and bring it back - possibly as simply a 'small seconds' field watch. Doing so in a 36mm reissue would be fabulous. Trim the CK859 movement down a bit and call it done with the 3, 9, & 12 Arabic numerals and simplified minute track. I will continue to dream for such an omega endeavor. Thanks again, for this great video. Not to be overly forward, but I am sensing something is amiss. 1957 means a great deal to me also, and Omega's '57 reissues are sparking some serious sentiment and appreciation on my part. Especially as '57 is my birth year.
Fully agreed Reed, they could easily tweak the CK859 formula and bring out a banger in this category! Something tells me its on the cards (these broad arrows are so incredibly special to them) And '57 was my dad's birth year as well - he passed last week, I'm putting on a brave face for the camera but inside I'm in pieces 🥃
@@ID-Guy My deepest sympathies to you and your Mum. My apologies for finding out via this venue. Will keep you and your family in my prayers from across the pond. You definitely are a brave soul!
Always love your videos! Very informative. I am curious to hear your thoughts on the HMT Janata from India, there are many designs that homage the 1950's Omegas like these. These handwinders can be picked up on EBay for $10 - $30 ! Pretty cool and am considering getting one.
I swear I've seen these in the past and really interesting use of hindi numbers! From a distance you wouldn't even notice. Hey with a price like that, who can argue? A fun mechanical handwinder with a really unique script in a timeless case? Go for it brother! 🥃
I have to admit that I quite like it. It is to me a more slimmed down version of their field watch. The proportions are spot on and the sub dial makes it a stand out piece. The name, yes the name is the real downfall. And the crown!? If Omega had used the larger crown as with the other three I think it would have easily fitted into that fourth spot and fully rounded out the series. By the way, no luck getting on a waiting list for the FXD ☹️. May have to go the grey route. We'll see. Great video as usual my friend.
@@ID-Guy CK859 is gorgeous. Simple and well designed Watch. You can’t go wrong with a field watch design and a well rounded assortment of NATO/RAF straps to fit any occasion. 🍺
Thanks for bringing to light the story of this watch. It's been a vintage watch, like so many other vintage Omega's, that has peaked my interest for a long time. But I knew so little about it. I just knew that I liked it but at the price just could never pull the trigger say, compared to an Omega Pie Pan Constellation or so many other great vintage Omega's.
One of the most collectible Omega models and a gorgeous watch in its own right. They are very hard to find in good original condition. It took me four years of searching to acquire mine.
Imagine having the guts to call this a "Ranchero" and not "Airmaster" or literally anything else? 😆 Hope you've had a grand week Russell (I'll be sure to get back to your message asap) 🥃
I feel like the trilogy pieces were ahead of their time design wise. Very forward looking tool watches. Ranchero on the other hand seems to be stuck in the limbo between the 2 periods. It does look like a transitional model or a prototype. If I’d to think of the 4th piece Omega could have introduced successfully along the trilogy it would be a pilot’s watch. To wrap up the professional line. An “Airmaster”, “Skymaster” or perhaps a “Flightmaster”?
Imagine they gave it a snazzy name like the Flightmaster or Airmaster... it would've done so well! Great mention about it being stuck in two different periods 🥃
Believe it or not but Omega did give us an Omega Flightmaster which was once again a flop model causing them to not Trademark the name which Seiko took advantage of and created a Seiko Flightmaster
It’s a fantastic looking watch! I think the name definitely killed the interest and excitement. I would love to find one of these to wear as my daily wear.
It screams 50's more than the others I reckon, that sub-dial is the clincher. Some love it and others can't stand it 🥃 Ah, imagine they give us a fresh take on this model one day?
Just be very, very sure you find a legitimate one (without service parts etc.) These lil machines get sneakily changed with aftermarket dials, hands and all sorts 🥃
I think it is a great looking watch but such a weird name. It seems to me the new small second Aqua Terra pulls a bit from this design. Maybe I am just a sucker for small seconds.
Lots of linking to the AT great shout on the Small Seconds they've just delivered. Stupidly I forgot to add the section at the end of the video (like you, I really dig small seconds on models like these) It gives the dial so much more dynamism 🔥 They could've called this the "Airmaster" or literally anything else and killed it back in the day...alas...
Great look back. Not a ‘little seconds’ fan - but if they made a 39 or 40 mm version today with that white dial look and a proper seconds hand, I’d be buying it as soon as I could. The name choice is interesting ; I’m sure somewhere at Omega HQ there’s documentation on how it was chosen; but they’re not going to relook at their less successful campaigns.
Beautiful watches. It is a mystery that this and the Flightmaster (see "Flightmaster Peruvian Air force") got so little love. They should both be reissued. They could give IWC a run for their money in the pilot's watch department.
The lack of a central second hand must have made it look dated to 50s buyers. We project our appreciation of vintage into the past but that was the age of modernity.
The Skywalker "Mars Edition"... It's quite an oddity. I would've loved to have covered a refreshed Speedmaster but hey, luckily their design options are wide open 😉
@@ID-Guy Indeed it is. Somehow the sub seconds works in the Aqua Terra. I thought it was ugly (even said as much on your channel) but seeing it in person is a complete different experience. The gold/blue version is gorgeous but gold adds too high of a premium. The non-gold blue one would be my pick if I don’t want to pay for gold.
The Ranchero was less purposeful than the other three. It had no chrono function, no impressive water resistance and no soft iron inner case to shield it from magnetism. If it had kept the central seconds it could have been advertised as a worthy Rolex Explorer competitor, but instead it had that somewhat more dainty small seconds subdial. Not very sporty. So anyone in their right mind would buy one of the other three instead. And they did.
Whats quite crazy is the Ranchero was quite water resistant apparently. I might be wrong, but this was also a cheaper alternative compared to the other three, but you're right, the others offered so much (and were quite ahead of their time / in a different league) Well put 🥃
It's a very attractive watch, but Ranchero? Who were they kidding? Clearly something was wrong at Omega at this time: I mean... 30mm water resistance? Who signed this off?
Ranchero--the world's first ammonia proof watch, resistant to up to 3 feet of cow dung. ...Jokes aside, this shows how luxury watches are an aspirational product. Nobody aspires to be a ranch hand. Omega could sell the name rights to Vincero. It will market the heck out of the thing--"Omega collaborates with Vincero!"
It goes to show how important a name and affiliation is with a product.
Also how much a name guides us when choosing a brand.
What are your thoughts on the Ranchero?
30mm is just over 1 inch. Love the video.
@@dazza1976 I don't know why my number choices were so bad in this clip... From half and inch to one inch... Gotta learn my imperial measurements 😉
Is Omega's CK859 heading into the same bucket as the Ranchero? What have you been hearing or reading on that?
@@ID-Guy No worries. I feel your pain. Keep up the great content you're providing.
@@reedgrabowski8314 Those 859's are well and truly special... I still can't believe that they've been discontinued already. It's such a shame... they've definitely become enthusiast / collector pieces (I dare not look at their prices - we can imagine people are going to milk them for everything) 🥃
I sincerely hope you know your watch videos are in a league of their own in all of youtube, my friend.
All the best and much love.
Man, thank you 🥃 It's hard to get it into my head, I'll be honest. The last few weeks have been a blur (lost my dad) and all the drive and creativity has been sucked out of me BUT words like these mean the most T. It must mean that there's still some energy lingering around😉 Have a fantastic start to your weekend brother
@@ID-Guy oh man, my deep condolences. If you feel like you need to talk, feel free to reach out over Instagram. Sigmund Freud once said, you cannot really become a man while your dad is still alive. Not sure if that quote is helpful for anything, but maybe it is. All the best.
@@Ossory88 Freud was a clever chap and I feel it. These past weeks have woken me up a lot about what truly matters in this life of ours. Everything else feels so trivial, y'know? And thank you so much for this too brother. I'm sure once the livestreams are back things will even out nicely 😉
Oh @IDGuy I’m so sorry to hear this mate, hope you’re taking it easy these days, he’ll be in my prayers tonight man. If it brings you any hope, these videos helped me to just escape/cope/ relax when I almost lost my parents last year. Stay strong cheers
I think that writing 30mm on the dial is appropriate, considering how legendary the 30mm series of Omega movements (30t2 and 26x later) is: it probably is the greatest movement ever in chronometric competitions together with the Zenith 135, which has a very specific architecture… the 30t2 has a standard architecture and it shone in both the competitions and on the field, not a feat that many can claim
Thank you for adding this Luca. Omega really gave us the goods with these movements (and how beautiful are they?) Love it 🥃
I’m s self confessed Omega fan boy and wasn’t fully aware of this model. Thank you for shining some light on this piece. I think it’s fantastic, especially on that bracelet. Omega’s flop from yesteryear is a superb vintage piece today 👌
Fully agreed David. Especially love it on the BOR bracelet. Pretty amazing how they botched the naming so well 😆
@@ID-Guy I don’t suppose they can get it right all the time! 95% if the time is pretty good! 👌I haven’t seen theBOR bracelet used by them before, I might be wrong, but they should try they Shaun 👍
“ a level of professionalism that we may never experience ourselves “
N’er a truer word .
That sentence summed up the aspirational purchase succinctly.
Beautiful;)
Sleeping pill with a touch of Guinness does wonders (oh and a good few hours of D28 playing) 😉
Brilliant selection. My grandfather had a Ranchero and gifted it to his business partner who always admired the watch. It was a great looking timepiece.
Amazing to think that these were our grandfathers watches... mine had a simple Seamaster way back when 🥃
Mate,
This is the reason why I enjoy and hunt down your videos. In the case of the Ranchero, you tell a story that no other watch maven has told.
Brilliant!
I’ve always liked the broad arrows for the ease at which the time can be seen at any angle with the slightest glance. It also seems to be so polarizing in that if the proportions of the case aren’t spot on, then it can look odd.
Your videos are a pleasant distraction from a world that’s jumping the shark in so many ways. Thx for that
My pleasure as always Cary, especially sharing this as a distraction for me (been going through a very rough couple of weeks and this hobby always keeps my mind occupied) - and Broad arrows... love them. Such a pure and simple handset for a watch that surprisingly isn't appreciated as much as they should be by the masses? 🥃
Man that white dial! Even though it sounds like some kind of burger sauce I would LOVE that white dial beauty
How striking is that white dial? I swear they should play around with reintroducing it again (maybe under a different name - Cool Ranch) 😆 Man, I dig them. Something so old-school that modern pieces can't replicate. Hope you're well brother 🥃
@@ID-Guy I know. Definitely change the name. I've always liked the look of the Ranchero. It's a railmaster-like beauty
I have been in absolute love with this watch for a long while now.
I would buy a Re-issue Ranchero, I tend to enjoy a small seconds watch sometimes.
And Omega with the success of the CK859, I reckon we'll be seeing gems like these resurface soon enough 😉
Where other channels are moving more to appease the hype trains, this is consistently interesting and thoughtful videos.
Great video as always. Nice look at the history of the Omega watches. Good job.
And it will always by my favorite watch brand. Love their history so much and thank you Pooh, much appreciated brother! 🍯
Hi ID guy. Sorry I missed last week I was sick. Hope all is well
No worries at all John! Last week ranks as one of my worst weeks (personally) so anything afterwards is a bonus. Glad you're feeling more yourself sir 🥃
They should have called it the range master or something. Would have fit better with the other three. Also, great video!
I think they gave up at one point (no idea why) but they could've "mastered" anything and gave it a cool zing. like "Airmaster"? There's just too many good ones 🥃
Oddly enough, that is probably my favourite out of the four featured. Wonder if there will ever be a reissue (I’m assuming an original will be priced well out of my budget!) Keep up the great work and keep well :-)
Check out the Aqua Terra Small Seconds (I'm a big fan but they got some pushback at launch 😆) I agree that a simple reissue of this would get a lot of love and attention - especially those white dials. Too, too cool and thank you for sharing James! 🥃
I wonder if this watch would fail again if it was relaunched today. I love the look of this model.
Very interesting thought Maarten. Technically they've done similar with the Small Seconds Aqua Terra (I'm a big fan BUT there has been some backlash 😆)
Erm... I'd buy this over an Explorer. Or even the Railmaster. 😳 Maybe Omega should have kept things streamlined and named it "Dressmaster" or "Nightmaster" because it's so darn sleek.
Or the "Cool Ranch"? Like what you're thinking brother 😉
Awesome work mate that cool they created a watch with the name Ranchero and became the seamaster that we all know
What an odd choice of name... Ranchero. I mean who were they targeting? 😆 A pleasure as always brother 🥃
If they released this exact watch right now with a new name it would fly out of stores. Great vid as always.
I love a small sub second, funny how some watches take off and others done. Much prefer it to the railmaster and probably the early seamaster too.
That last image of the Ranchero with Seamaster script (and the dauphine hands) looks so, so clean. Interesting how a name can change everything 😆🥃
Maybe 🤔 the Rolex submariner wouldn’t be as popular if they named it the “desk diver “?
I think a lot of great watches lose out when there’s many other compelling choices in their segment of the market. Admittedly, Ranchero is a bad name 😎. Best regards
Funny how a name can affect a watches entire position. Something as simple as "Airmaster" Could've cleaned it up so nicely... alas 🥃 Thank you as always brother and have a great start to your weekend!
The Omega love continues. Even though the Ranchero was a flop, Omega could go back to the archives and bring it back - possibly as simply a 'small seconds' field watch. Doing so in a 36mm reissue would be fabulous. Trim the CK859 movement down a bit and call it done with the 3, 9, & 12 Arabic numerals and simplified minute track. I will continue to dream for such an omega endeavor. Thanks again, for this great video.
Not to be overly forward, but I am sensing something is amiss. 1957 means a great deal to me also, and Omega's '57 reissues are sparking some serious sentiment and appreciation on my part. Especially as '57 is my birth year.
Fully agreed Reed, they could easily tweak the CK859 formula and bring out a banger in this category! Something tells me its on the cards (these broad arrows are so incredibly special to them) And '57 was my dad's birth year as well - he passed last week, I'm putting on a brave face for the camera but inside I'm in pieces 🥃
@@ID-Guy My deepest sympathies to you and your Mum. My apologies for finding out via this venue. Will keep you and your family in my prayers from across the pond. You definitely are a brave soul!
Loving your work sir, I wouldn't turn my nose up at the chance of owning a ranchero
One of those white dials would be heavenly! And thank you Jerry. It really means a lot to me sir 🥃
Always love your videos! Very informative. I am curious to hear your thoughts on the HMT Janata from India, there are many designs that homage the 1950's Omegas like these. These handwinders can be picked up on EBay for $10 - $30 ! Pretty cool and am considering getting one.
I swear I've seen these in the past and really interesting use of hindi numbers! From a distance you wouldn't even notice. Hey with a price like that, who can argue? A fun mechanical handwinder with a really unique script in a timeless case? Go for it brother! 🥃
@@ID-Guy 🤝
I have to admit that I quite like it. It is to me a more slimmed down version of their field watch. The proportions are spot on and the sub dial makes it a stand out piece.
The name, yes the name is the real downfall. And the crown!? If Omega had used the larger crown as with the other three I think it would have easily fitted into that fourth spot and fully rounded out the series.
By the way, no luck getting on a waiting list for the FXD ☹️. May have to go the grey route. We'll see.
Great video as usual my friend.
Hopefully they will bring this watch back into production. Such a simple and clean design.
After the success of the CK859, these machines will definitely be on the horizon 😉 The more Broad Arrows the better, I say! 🥃
@@ID-Guy CK859 is gorgeous. Simple and well designed Watch. You can’t go wrong with a field watch design and a well rounded assortment of NATO/RAF straps to fit any occasion. 🍺
Thanks for bringing to light the story of this watch. It's been a vintage watch, like so many other vintage Omega's, that has peaked my interest for a long time. But I knew so little about it. I just knew that I liked it but at the price just could never pull the trigger say, compared to an Omega Pie Pan Constellation or so many other great vintage Omega's.
Nice video mate 🥃
Thanks a million Tim. Love sharing the quirks of these oddities 😉
As always, great content.
And its such a pleasure to share these Stephen. Thank you so, so much for taking the time to watch the clip sir 🥃
One of the most collectible Omega models and a gorgeous watch in its own right. They are very hard to find in good original condition. It took me four years of searching to acquire mine.
Looks like a great piece, love everything except the name! Keep up the great work. 👏
Imagine having the guts to call this a "Ranchero" and not "Airmaster" or literally anything else? 😆 Hope you've had a grand week Russell (I'll be sure to get back to your message asap) 🥃
Trying to imagine Don Draper‘s story to the omega executives, before turning over the flip chart: “gentlemen, …the Ranchero“
Meanwhile, everyone outside the commonwealth is asking, "What the hell are trainers?" :)
It's so hard getting through to different audiences! Shoes, trainers, sneakers, tackies... it screws with my brain man 😆🥃
I feel like the trilogy pieces were ahead of their time design wise. Very forward looking tool watches.
Ranchero on the other hand seems to be stuck in the limbo between the 2 periods. It does look like a transitional model or a prototype.
If I’d to think of the 4th piece Omega could have introduced successfully along the trilogy it would be a pilot’s watch. To wrap up the professional line.
An “Airmaster”, “Skymaster” or perhaps a “Flightmaster”?
Imagine they gave it a snazzy name like the Flightmaster or Airmaster... it would've done so well! Great mention about it being stuck in two different periods 🥃
Believe it or not but Omega did give us an Omega Flightmaster which was once again a flop model causing them to not Trademark the name which Seiko took advantage of and created a Seiko Flightmaster
It’s a fantastic looking watch! I think the name definitely killed the interest and excitement. I would love to find one of these to wear as my daily wear.
It screams 50's more than the others I reckon, that sub-dial is the clincher. Some love it and others can't stand it 🥃 Ah, imagine they give us a fresh take on this model one day?
@@ID-Guy 🥃 Here’s hoping they do!
The one on the red strap looks lovely. However, I think it is the name; it does not scream Omega, it screams dressing for a salad!
"Cool Ranchero" would sell like hotcakes today 😆 Classic.
@@ID-Guy Yep. Imagine - Newman's Own 'Cool Ranchero' dressing!
Another fabulous & informative video - THANK YOU!
Do you think Omega should recreate this line?
Why or why not?
I have a 1958 Ranchero, and I love it.
Nice video. I love the overall design with the seconds sub-dial The decision to place 30mm on the dial is just plain weird though!
It's quite deceptive, right? Most would probably think its the diameter of the watch and not the "30t2" movement 😆🥃
Thank you for sharing this, am i the only one who plans to go and see if I can find one on chrono24?
Just be very, very sure you find a legitimate one (without service parts etc.) These lil machines get sneakily changed with aftermarket dials, hands and all sorts 🥃
The name is indeed an industrial catastrophy but the watch itself is gorgeous. Speacilly in white dial
As endearing a presentation as the namesake. Always wondered about this great design with the funny, to me, sounding name.
I'd buy one today! Thanks so much for sharing.
An absolute pleasure Cap and thank you for taking the time to watch the clip! 🥃
I think it is a great looking watch but such a weird name. It seems to me the new small second Aqua Terra pulls a bit from this design. Maybe I am just a sucker for small seconds.
Lots of linking to the AT great shout on the Small Seconds they've just delivered. Stupidly I forgot to add the section at the end of the video (like you, I really dig small seconds on models like these) It gives the dial so much more dynamism 🔥 They could've called this the "Airmaster" or literally anything else and killed it back in the day...alas...
Great look back. Not a ‘little seconds’ fan - but if they made a 39 or 40 mm version today with that white dial look and a proper seconds hand, I’d be buying it as soon as I could.
The name choice is interesting ; I’m sure somewhere at Omega HQ there’s documentation on how it was chosen; but they’re not going to relook at their less successful campaigns.
Omega went back to the small seconds format with the Aqua Terra small seconds.
Beautiful watches. It is a mystery that this and the Flightmaster (see "Flightmaster Peruvian Air force") got so little love. They should both be reissued. They could give IWC a run for their money in the pilot's watch department.
Thanks buddy very cool watch & first video I've seen on it 👍
Woo!
Always great seeing you Gel. Hope you've had a stellar week sir 🥃
The Dirty Dozen remake that never was. I agree that had it been called something else, it may have been a hit
And hey, maybe we'll see this Broad Arrow configuration again soon (after seeing how successful the CK859 was) 😉🥃
New to, and very interesting, thanks.
My pleasure to share this and thank you for taking the time to watch the clip! 🥃
Great story. The black sheep of the group. I kinda dig it but have to ask, did Tudor get the idea of superfluous lines of text from this watch?
The lack of a central second hand must have made it look dated to 50s buyers. We project our appreciation of vintage into the past but that was the age of modernity.
Love this watch. If Omega was more fun they would bring it back.
Never say never I reckon. With a model like the CK859, these could easily be on the horizon 😉
Another fabulous video..
Omega could have given us this, but instead they gave us a crappy Mars-themed Garmin knock off for £6k
The Skywalker "Mars Edition"... It's quite an oddity. I would've loved to have covered a refreshed Speedmaster but hey, luckily their design options are wide open 😉
@@ID-Guy I heard the Mars watch was requested by the European Space Agency.
@@TerrySteiner if tru it would be quite awesome a proper marswatch, in conjunction with fortis
Such an odd name for a watch that actually looks pretty good.
They must have been smoking the best stuff back then 😆🥃
very interesting, ive never seen one and i like it
All in the name as you say. Another suitable ******master name and Omega might have had another long term model.
Could've just called it the Ranchmaster 😆 So many classic names we could think of in this arena haha!
The agony and ecstasy of marketing.
And whoever was in charge was obviously sick that day when the final decisions were made 😆
The sub seconds on that watch sticks out like a sore thumb. I say this as a guy who loves sub seconds.
And come to think of it, reminds me of Omega's current Aqua Terra with a sub-seconds. It's a peculiar combo, right? 🥃
@@ID-Guy Indeed it is. Somehow the sub seconds works in the Aqua Terra. I thought it was ugly (even said as much on your channel) but seeing it in person is a complete different experience. The gold/blue version is gorgeous but gold adds too high of a premium. The non-gold blue one would be my pick if I don’t want to pay for gold.
Unfair fate for an interesting watch. I bet it would have customers today.
Looks like a vintage Aqua Terra
It does right? Especially now that they've given us an AT Small Seconds (maybe they took inspiration from this piece) 🥃
They should have named it the Ranchmaster
The Cool Ranch 😆 You're right though, anything "Master" would've made such a difference 🥃
The Bullmaster didn't sounded good for us at Omega.
The Cool Ranch 😉 The Master of Bull. There are so many options haha! Must say though, something as simple as "Airmaster" would've been rocking 🥃
Never knew about this watch. Erudite in the extreme.
The (not so secret) secret 4th addition to the "Master" family that flopped 😉 My pleasure sharing the story Davey and thank you for watching the clip!
@@ID-Guy it’s as cool as a cucumber…🇬🇧
Then what or who makes a homage or something very similar to the Ranchero.
The Ranchero was less purposeful than the other three. It had no chrono function, no impressive water resistance and no soft iron inner case to shield it from magnetism. If it had kept the central seconds it could have been advertised as a worthy Rolex Explorer competitor, but instead it had that somewhat more dainty small seconds subdial. Not very sporty. So anyone in their right mind would buy one of the other three instead. And they did.
Whats quite crazy is the Ranchero was quite water resistant apparently. I might be wrong, but this was also a cheaper alternative compared to the other three, but you're right, the others offered so much (and were quite ahead of their time / in a different league) Well put 🥃
It's a very attractive watch, but Ranchero? Who were they kidding? Clearly something was wrong at Omega at this time: I mean... 30mm water resistance? Who signed this off?
Ranchero--the world's first ammonia proof watch, resistant to up to 3 feet of cow dung. ...Jokes aside, this shows how luxury watches are an aspirational product. Nobody aspires to be a ranch hand.
Omega could sell the name rights to Vincero. It will market the heck out of the thing--"Omega collaborates with Vincero!"
This made me chuckle. Love that link (especially with the Cow-Dung-Resist) 😆 This hobby of ours is a blast! 🥃
This is when you are out buying your Canyonero
I wonder what they must've been smoking in the office to come up with a name like Ranchero and not "Airmaster" or literally anything else 😆🥃
Rancho relaxo
30mm = 1.18"
The fact the name sounds like a salad dressing doesn't help...
Maybe they made the decision over lunch that day back in 1958? 😆 Classic.
Good looking watch, terrible name
Think how much popular it would've been if they called it "Cool Ranch" 😆 Such an awful name...
The way you talk ... Says you shouldn't be talking about watches but instead narrating a movie or something.
Such a terrible name for an otherwise fairly interesting design.
Something from the past
Love these classics so much... they just don't make 'em like they used to 😉🥃