American Dreamers: 50 Years of Taylor Guitars | Episode 9 | 2015 to 2020 Pt. 1

In this episode of our 50th Anniversary podcast, Bob Taylor and Kurt Listug revisit the latter half of the 2010s and discuss Taylor Guitars’ commitment to sustainability and innovation. They explore the challenges of sourcing woods like ebony and koa responsibly, the cultural nuances of working in regions like Cameroon and Hawaii, and efforts to reforest and plant these tonewoods sustainably. Bob reflects on the importance of respecting local cultures and laws, while Kurt shares insights into the shifting strategies for branding and marketing in a dynamic industry. It’s a compelling look at Taylor’s mission to support artists and uphold ethical practices.
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About Taylor Guitars
Taylor Guitars is an industry-leading manufacturer of premium acoustic guitars headquartered in El Cajon, California. Founded in 1974 by Bob Taylor and Kurt Listug, the company is widely recognized for its innovative manufacturing techniques and tone-enhancing designs, and players worldwide love the easy playability of Taylor’s guitar necks. Taylor is currently led by Chief Guitar Designer, President, and CEO Andy Powers. In December of 2020, Taylor became 100 percent employee-owned.
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