Campbell's - Bigger Than You Know
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- Опубликовано: 20 июн 2024
- Campbell's is well known for their soups but that's only about a quarter of their business. This video talks about the various other brands they've owned over the years that we don't typically associate with them.
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This one will be around until civilization collapses. A true food titan.
I don't know., it's hard to say. People's preferences change over time. I really feel like Campbell's was a lot more relevant 2 decades ago, at least their soup. Same with companies like Kraft-Heinz.
@@MBarberfan4life You must live under a rock in a nowhere town because Campbells is still popping off. They don't have to advertise as much because brand name built itself up but its still very much relevant than any other soup on the market.
i never had their soup kinda wild i always ate homemade soup .
This food be here after civilization. Perfect apocalypse food.
Unfortunately....lol
They've tried to create a whole bunch of new soup lines over the years, but I respect that they've never changed their existing core products at all, not even the packaging. There are companies out there that could really learn from that.
Agreed. Even if only from a cynical standpoint that existing market exists. Don't axe the known working good while diversifying, especially if the new product turns out to be shit.
The 'chunky' and 'progresso' soupes are actually pretty good, but c'mon. Red/white can. Not the best thing i nth world, but hot chicken soup, vegetable beef, hell even their tomato. Good stuff.
Plus c'mon. Their Cream of Whatever is a godsend for dish cooking.
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I hate it with companies change their logo and or packaging.
@@singletona082 Progresso isn't a Campbell's brand, it's General Mills.
They've cut back their varieties in the past few years. Some of my favourites are gone. And they no longer make soup in Canada. It's all imported from USA now.
Gonna be real: Even if the soups are underwhelming on their own? The 'cream of-' line is pretty much an MVP for cassaroles and pot dishes. Also i have a soft spot in me for cambells, even if it is more a hot drink than a food.
I keep 6 cans of Golden Mushroom Soup in my pantry at all times. Very Umami.
A pity I haven't seen Cream of Shrimp in years, it made a good Swedish meatball sauce when mixed with wine, sour cream, & golden mushroom.
Impossible to make green bean casserole without Cream of Mushroom.
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You drink soup?!? *YOU MONSTER*
Yeah, their tomato soup too is basically an ingredient for other recipes
Crazy to see another big food company that isn't the usual PepsiCo, Nestle, Kellogg's, Danone, etc
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soup
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Campbell's soup to go, specifically tomato, is the greatest invention to ever bless the soup world, and you can't convince me otherwise.
Their tomato soup with a little bit of garlic and Italian seasoning is amazing
@@kennorcott7074 you can add to it, but you can't make the tomato yourself
Tomato soup is ass but that's just my opinion.
If tomato soup isn't being accompanied with a grilled cheese sandwich, I want none of it, lol. (I do like it by itself and I don't dip the sandwich in, usually, but the two just feel iconic to me).
As a kid i grew up with it cause that's all i had on the shelves....lol.....Today its Progresso.
My grandma from Mexico who is literally one of the BEST chefs I know says her favorite “American” food is Campbells chicken noodle soup.
She has some good taste.
It's not that great tho...
@@Redditor6079 when you're sick or not feeling well it's heaven in a bowl.
@@Redditor6079 Everyone has his/her own tastes.
@@alecjones4135 I'll be honest and say I've been excited to get sick before just for all the soup.
I just want to hang out with Company Man and listen to the fun facts this man has about random businesses.
I have plenty of them!
@@companyman114 SOUP
@@companyman114 podcast? 🤔
@@companyman114 please make a podcast and make it available on Spotify please please please please I would listen to it SO much while I'm working.
Same
Never thought this company would be more than just their soups…..
Luxury soups
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Yeah same, V8, Pepperidge Farm, Godiva!?
@@andreydunin6712 hwat
Only thing I knew was that cape cod was owned by them. As the guy who stocks the cape cod chips at my job had a campbells hat on and I asked him
As a current Campbell’s employee, you did a great job on this.
I can't find noodles and ground beef soup it is soooo gooood
@@patriciatucker7723 hate to hear that, but unfortunately I really only work with the Pepperidge Farm brand and have nothing to do with the soup side.
@@patriciatucker7723 A lot of soup companies have cut back their varieties to the basics. Campbell's Noodles and Ground Beef, Beef, Vegetables, and Barley, Ox Tail, Scotch Broth, French Canadian Pea, and Green Pea were all favourites that are gone. I remember when canned and dry soups took up an entire aisle at the grocery store. Now, they're all just in a small section.
@@dougbrowning82 I had forgotten Noodles and Ground Beef. I liked that one.
@@roadtripboyI remember that, too.
There is nothing like a bowl or mug of Campbel'l's tomato soup, a grilled cheese sandwich, on crusty bread and French fries to comfort you through a cold winter day. Kids learned to cook and be self-reliant by adding one can of water to the empty can in a saucepan. Also learned to add 3 cans of water to minute maid orange juice, which I believe is a Campbell's company. I remember when the tomato soup was 16 cents a can.
I think Minute-Maid is a Coca-Cola brand.
@@ki5aok Correct
I remember when you could get 10 cans of soup for $1.00 on sale. Amazing! (And I'm not *that* old!)
Had no idea Campbell's owned and even sold so much. Good on them for being around so long and mostly avoiding bankruptcy
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They sold their frozen TV dinner business to Pinnacle Foods, which is now owned by Con Agra.
We grew up eating this. We even had a complete set of the soup spoons with the child on the handle. Like many things we have no idea where those went.
Also the bowls! :D
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Did you have a stepmom that threw things out or donated because she didn't see there was any worth to it? (perhaps I've said too much)
I used to have Campbell's Tomato Soup mugs painted with the actual label art.
Gosh that snowman commercial was so iconic when i was growing up. Really impactful and well thought out commercial that one :)
LoL I actually didn't know the Spaghetti O's commercials actually said Uh Oh. I thought it was just a thing people said. I guess I wasn't old enough to see it.
I love these bigger than you know videos, because I used to work for a marketing and merchandising company. Basically I go in and try to sell additional displays to stores and make sure that my clients merchandise was in the correct places and looking good and all that kind of stuff. I only had about seven or eight clients, but with that I handled well over 100 different product lines. So it's always neat to see other people discover that these various brands are owned by the same companies.
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I used to have a next door neighbour who did that for Heinz. Campbell's and Frito/Lay (Pepsico) do that, too
As an Oregonian, finding out they used to own Pietro's is definitely the most surprising...
Oregonian here as well. found that surprising too
Hell, I worked for a couple Pietro's locations up in Seattle back in the 80s and early 90s, and I had no idea either!
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Same here
And I'm glad to see the brand making a comeback. I think some employees acquired the brand and brought it back to life.
I met someone on the marketing team for Campbell's once. He was having a hard time with a new line of millennial-targeted soup pouch things that were low sodium. They weren't selling because they didn't taste great. Needed salt.
Millennial targeted soup just sounds like a bad idea. I don't buy soup because of the age group I'm in I buy soup because I like the flavor. That being said low salt soup is shit.
They would squeeze the tomatoes into soup humanely?
always been the conundrum is the sodium content in these cans of soup. Low sodium tastes bad so you're kind of damned if you do damned if you don't...
They should have targeted middle age & seniors instead. It's more common for them to be on low sodium diets. Children on the other hand have high tollerance for saltiness.
@Greg Nixon zyou are 100% correct. It takes months of cutting back on salt in absolutely everything to accumulate to the point where low sodium tastes right.
The most surprising for me was the buy out of Godiva it is such a big departure from what they were making at the time. Also I have only ever known Spaghetti O's as being a Campbell's product.
SOUP btw trans right are the best
I remember when I was a kid in the 80's it had Franco-American on the label.
For me Godiva has changed from that brand with fancy stores and $30 boxes of chocolate to something I can buy at Costco for $9 a bag.
"Franco-American, where sauce is king!" I even remember the jingle! (Yes, I'm old.)
Company Man, I’ve been a fan of yours for years at this point, and I just really really really wanted to say one thing:
I can’t wait for that Circuit City video whenever it comes out.
I just assumed that he had already, and I had just binge watched it at some point
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@@nocturne353 Never underestimate the power of it!
@@TheGrandMac i will never forget this
Lovely profile picture, very………….. interesting
I knew about Prego, in fact they tried marketing it as Campbell's Spaghetti sauce, but the customers complained that it was too "soupy". So they changed the name to Prego, and nothing else about the actual product. The surprising one for me was Godiva
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For those of us a bit older the unforgettable Pepperidge Farm tag line was that elderly man stating, “Pepperidge FAHM remembahs!!” 😅❤️
I wrote a story a in college about a distant post-apocalyptic future with a tribe that use "Pepperidge Farm remembers" as a sort of formal, solemn way to end important conversations because they think it was an important saying.
mattamiller2002 😅 that’s actually awesome!!!!
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@@mattamiller2002 So basically The Mandalorian stole their catchphrase from you?
@@mattamiller2002 oh my god that is amazing
I make food packaging and it always amazes me in these videos exactly how many brands I make packaging for are actually owned by the same company.
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WHY ARE YOU BUYING CLOTHES AT THE SOUP STORE!!?
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That melting snowman commercial unlocked a memory I didn’t even know I had omg
I had no idea about Godiva. That was the biggest surprise to me on this list. Great video. Some of my favorite food products of all time are in this video!
I've long been shocked Campbell's has maintained its presence in Camden, NJ. I know it's only across the river from Philly, but it's a bold move to plant unmovable roots somewhere like Camden.
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What. The. Trading. Cards. 🐢
Campbell's soups are hmm hmm good- as is this latest video from Company Man!
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Fascinating. I'm in the UK and never heard of any of these brands apart from Campbell's. Heinz is the big soup brand over here...
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I'm from Pittsburgh, Pennsylvania. The very NAME "Heinz" was revered in our family! (many relatives worked for H.J. Heinz..) My sister lives 80 feet from where it all began (in Sharpsburg,Pennsylvania) I was always so proud that what started as a local thing in Pittsburgh became an iconic brand in the UK. Heinz Meanz Beanz after all! 😊
@@jamesslick4790 It's the other way around: Beanz Meanz Heinz 😉
"Franco-American, uh-oh Spaghetti-O's"
Growing up if someone said "Uh-oh", someone else would always add "Spaghetti-O's".
I knew that they had changed the name, and dropped all the other Franco-American products, but I had thought it was because Campbells had bought them out. I didn't realize it was because Campbells had started the brand.
They still have Franco-American canned gravies. I keep some in my cupboard all the time.
This is probably the only company I would have never guessed owned other ones
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0:37 if I were first introduced to Campbell's by those demons, I would not be eating their soup today.
So disturbing
When I was in high school in the 80s I had a science teacher who had worked at Campbell's. He was very proud of the quality control at Campbell's. He said it was absolutely amazing. I've always trusted Campbell's since then.
About two decades ago, my sister was born. While in the hospital with my mother, I went off to get a snack down the hall from her room. The hospital had small cups of Campbell's chicken noodle soup that you could heat up in a nearby microwave. I grabbed a cup and heated it up. When it came out, I went to take a bite and noticed the chicken chunk was just a big ol' artery. I started to inspect the other pieces of meat, and they were all the same: Horrifying clumps of arteries and veins. I have no idea what happened to cause that specific soup cup to end up like that, but ever since then I've generally avoided anything with Campbell's branding on it.
I look forward to Wednesday's thanks to this channel ❤️
Thank you for the bit of consistency you bring to my life. It's very underrated and under appreciated.
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This has been the single most surprising video to me. I was completely in the dark that all these brands I know and use are under the Campbell's umbrella.
Same, basically every brand he named was something that was always in my house growing up lol.
Campbell’s Chunky Soup is undefeated
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Bro you are every where lol
Mostly in NFL videos I see your comments
@@JDBass36 It’s called spamming. Please don’t encourage it.
My vote is for the Home Style soups. I like the Home Style chicken noodle better than the Chunky Soup version. It's got a thinner broth and more noodles. I've noticed it started disappearing from some stores recently. I hope that's from the crap going on in recent years because I miss my favourite canned soup!
I was waiting for you to make a video about Campbell's I figured it would be interesting.
I used to work as a delivery vendor for Snyder Lance when they were bought, I remember thinking it was a joke at first but then I looked into it and Campbell's history and it made sense to me.
You can go into your local grocery store and see their displays up, usually with Snyders Lance and Pepperidge Farm snacks and bread products displayed together.
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Snyder's Lance is now called Campbell's Snacks..they recently changed the large Snyder's sign at the pretzel factory outside Phoenix to a Campbell's Snacks sign.
I don't think Campbell's soup is here in India. Never seen it. The major soup brand is Knorr that is owned by Unilever.
I.. think it's here in the UK? I know the can from the Andy Warhol painting but I can't say I've ever bought anyway, pretty sure Heinz is the go to canned soup here.
I don’t think it’s in South Africa either. I haven’t seen it before
I don't see Campbell's here in Saudi Arabia outside of the posh supermarkets. It's either Knorr, Maggi or Basak which is a Turkish brand
Very popular brand in Canada. Lots of Indians here.
Same in Brazil. Here Knorr is a well-known brand and I see Campbell's only in american media and books of art.
Thank you for another great video, I look forward to them weekly!
I'm so glad this video got made. It was my number one request. And full of stuff I didn't know.
They're definitely bigger than I knew, I was aware of some of these brands being under Campbell's, but most of your list was surprising to me. Good for the company!
Do you remember when Pepperidge Farm wasn't owned by Campbell's?
Pepperidge Farm remembers.
This needs more likes. Soild reference.
I can't believe I had to scroll down this far down the comments for the Pepperidge Farms reference.
ty my good person!
John Dorrance's tenacity in figuring out condensed soup and taking on Heinz is just a great American free enterprise story...I think about it every time I buy Campbell's and Heinz products today.
How your videos give insight in the world’s most well-known companies help the Company Man play a pivotal role in my life online, and I could never be able to imagine my life without this channel anymore.
Pepperidge Farms remembers when Campbells was just a soup company! I requested you to do a video on Pepperidge Farms!
Great job again 👏. Didn't know about any of their other brands. Your videos are always informative and well edited.
Great Video. Thank you for posting.
I actually live in a town with one of the largest(if not the largest) Campbell's Soup factories and has a 20ft Campbell Soup Can in front of it. I actually worked there in 2010 in the warehouse. It's the largest employer in town.
I just noticed a new facility in my town last year. Campbell's but have bought them or something
What town?
Being a dude who works in a grocery store I had no idea there was so many brands that campbell's owns
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Love that this video gets posted on the one day I stay home from work sick, while I was drinking soup.
I really enjoy your weekly video,
Thanks
Bolthouse definitely caught me off guard because today I had one of their protein drinks. Always nice to have one for the day. I knew Campbell's was big, but certainly not this *BIG* which is great to hear the many things I've had all came from something I very much enjoy til this day.
Check the sugar content on that "healthy" drink.. you might be surprised!
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I feel like 95%of US households have a can of Campbell's soup in them and not just a Campbell's product.
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I don't remember those Campbell's Kids being such nightmare fuel
Love your channel, seems like you are learning right along with us 👍
I've eaten at Pietro's pizza! Didn't know its history! Love that your research digs up new information about companies I'm relatively familiar with 😀
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I’d argue that Trader Joe’s has some of their own tomato sauce that kicks Prego to the curb!
Not sure I've even seen a Trader Joe's tbh
I'm going to have to try it!
Classico's pasta sauces are what you want my friends!
@@mrsaving6285 Trader Joe’s Tomato Basil Marinara is very good.
Rao's is pricey but you use less of it because it's not watered down like Rago/Prego/etc. Check out America's test Kitchen pasta sauce video.
Really enjoy the videos man, been a subscriber for a while
kind of random but the way you say "i'd like to hear what you have to say" is so calming and wonderful to me. i love it
I knew a few just from when I was working in a grocery store. You get the boxes and company branded pallets with tons of different brands but under the same company banner.
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Shout-out to Campbell's for being a honest food company unlike Nestle 🤣
This was fascinating- thank you!!!!!!! 💟
I just learned something new love this channel.
I think they will always be known as a soup company but I don't think that will hurt them. Many of their other brands are just as iconic in their respective areas.
Didn't know "Campbell's" even existed, never heard of it. Can you soon make a video of something people from outside USA have heard of?
Fine, Nintendo Wii U
Company Man EU.
It is because you didn't finish school lol. Andy Warhol's Campbell soup paintings are some of the most famous pop art/modern art style paintings there are.
Campbells isn't just "American" it's a popular brand across all of North America, UK and the rest of the English speaking world. Sorry you don't live there.
Like I say toward the beginning, Campbell's is available almost everywhere in the world. What country are you from?
Wow, they really own so many things! Thanks for sharing your informative video. I really enjoy all of them, you put out. 😁😉👍💖
I work for csc. This was a great video to watch. Thanks!
Many, many would argue Rao's is the best pasta sauce sold in regular stores. It wins taste test after taste test. And it IS good. But 7 bucks a bottle is nuts. I like the store brand sauce from Lidl or Aldi. It's about a buck and it is good enough. Did not know they owned Open Pit. That stuff is awesome and I always wondered why the heck it had such a pickle juice flavor. They're part of Vlasic. I see.
DUDE! THIS!!! I've even bought jars of Rao's marinara sauce for people who didn't sound enthusiastic about trying it. I'd come over to their house with a jar and cook up some pasta, then force them to eat it. After they experienced the same epiphany all Rao's fans experience, they understand why I was so persistent. Best. Evar. I've even been to their restaurant in Caesar's Palace! I didn't know it was there until I walked by it and I nearly lost my mind when I came across it. Best day. Evar.
Obviously, now we need to know how many tomato farms Campbell's (or Campbell's affiliated people) own... That's too many tomats to be coincidence, right?
Very good video this week!
So neat to see a video on the company I work for!
I'm surprised he didn't mention the origin from Camden NJ. I was a kid when all of us gathered for the demolition of the original soup factory.
Where is our fan requested video!!
"RUclips - Why They're Hated"
I mean we already know why RUclips is hated so it doesn’t make sense to make a vid on it
Hey guys, never been this early but I’m glad to be here. Great video again!
I built a couple projects for Campbell's n central CA and found out how many venues they were into back then! Same for Post foods! Most people have no clue how really big and diversified these companies are! Gr8 video!
Disappointed that you didn’t mention Arnotts biscuits….
“In 1997, the Campbell Soup Company of North America, a shareholder of Arnott's since the 1980s, acquired Arnott's in full. Thus, in 1997, Arnott's Biscuits Ltd became a wholly owned subsidiary of the Campbell Soup Company. This caused a significant amount of controversy in Australia, based on the desire for such an Australian icon to remain in Australian hands, and a fear that Campbell's would Americanise the products.”
Probably because the Arnotts name has no relevance to Americans (other than Tim Tams)
Campbell’s sold Arnott’s a couple of years ago.
Maggie’s Salsa used to be my favorite brand of salsa EVER! Then about 10 years ago Campbell’s bought out the company, and promptly shut it down… Aargh! Damn you Campbell’s for taking my favorite salsa away! LOL
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6:27 I have that exact model RCA TV! Yes, it works! With an ATSC adapter it gets the modern over the air stations! It's a part of my antique radio collection. I use it to watch 1950's and early 60's TV shows and movies from a 1980 VCR. 👍😊👍
Love sharing these vids with my kiddo.
They will always be known first by their soups. The other acquisitions are like adopted children brought into a common family name. Campbell's may be more than soups, but they will never be anything less than soups.
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I seem to remember reading that they came up with the name “Prego” because the original name “Campbell’s pasta sauce” didn’t sell well because people thought it would be soupy.
I knew about V8 Swanson and Pepperidge farms Because I covered Campbell’s in one of my Christmas episodes. But I didn’t know about Godiva and some of the other later ones! Another great video as always!
Great Show!!!!
Can we get a video about Ollies discount store
Campbell soups are not in Russia. I believe they attempted but failed. I live in Canada now and never tried it either. I don't want to inherit chronic pain that Americans are so used to. And the normal foods is one of the elements to prevent it, IMO.
Chronic pain? What in the hell are you talking about? You only "have" chronic pain in order to get drugs from a doctor! You don't really have pain, you just want drugs.
@@User0000000000000004 why would you voluntarily get into prescribed drugs?
Well done, Sir!
I've been eating Campbells whenever I'm sick or feeling bad. I think I'll have some tonight. Thanks company man ☺️
Cambell's this week and Amazon the last. Everyone knows these are absolutely huge companies. Your titles seem inappropriate.
Campbell's is a long time military contractor with the United States. True fact. I know because one of my grandfather's brothers was a United States Navy Quartermaster and part of his duties was checking shipments of supplies. He even showed me an old supply log copy dating back to World War II which showed the ship he had been assigned to taking on a palette of Campbell's condensed soup cans. Of course, the cans the military get are larger and don't have the familiar red and white civilian labels on it. It makes sense because the cans stay shelf-stable for a long time, making it perfect for a long haul.
As a Brit, I've got to say, it's often annoyingly hard to find Campbells. It's probably there, but the store usually only has few cans hidden in the corner out of sight in favour of Heinz or own-brand. Those condensed soups aren't the best on their own but are invaluable as a sauce for other dishes.
Omg I didn't think he'd actually do it. Cheers mate
Wow this was interesting and amazing that a lot of these brands we use everyday has been around for a really long time
Chunky Soup was a huge part of my childhood. Man I absolutely loved it. Nowadays, I keep a few cans on hand for those occasions when my daughter or I want something quick and don't feel like cooking.
Fascinating...and as a person who works in advertising, glad to see a good success story.
I didn't know that Campbell's owns or once owned so many food related entities.
That snowman commercial is a classic!
I love that old picture near the beginning where a crate says: Tabasco Ketchup. They were at least a hundred years ahead of the overly spiced condiment market.
Yo this company is wild. You know who else is wild the company man is wild he be killing it on the videos.
I love this channel so much to learn I was born in 1980🔥🔥🔥🔥💯
5:58 'Twas a match to have V8 established as a brand in 1948! What a connection!
Remember when Company Man had just a few hundred subscribers?
Campbell's Soup remembers