" EXPLORING LOUISVILLE KENTUCKY " 1960s J.C. PENNEY SPORTSWEAR PROMO FILM 94214
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- Опубликовано: 7 сен 2024
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This film short promotes the city of Louisville, Kentucky and a clothing line of Navy and Old Salt sportswear featuring a type of easy care polyester fabric known as Fortrel. The clothing line was sold by J.C. Penney in the 1960s. The film starts with shots of a riverboat along the Ohio River as well as shots of the city limits sign. At 1:20 a visit to Churchill Downs, the home of the Kentucky Derby. At 1:41 the Derby Museum is shown. At 2:00 college couples pose for snapshots at a statue of Daniel Boone. At 2:15 they visit Farmington, which was designed by Thomas Jefferson. At 2:51 a visit to the University of Louisville and a statue of Rodin's Thinker. At 3:19 a visit to the Kentucky Railroad Museum. At 3:50, 1000 revelers are seen in front of the J.C. Penney building. The parade moves down to the wharf area where the steamboat Belle of Louisville is docked. A co-ed is crowned beauty queen and then the sternwheeler gets underway. The Stephen Foster Singers perform at 5:30.
Belle of Louisville is a steamboat owned and operated by the city of Louisville, Kentucky, and moored at its downtown wharf next to the Riverfront Plaza/Belvedere during its annual operational period. Originally named Idlewild, she was built by James Rees & Sons Company in Pittsburgh, Pennsylvania, for the West Memphis Packet Company in 1914 and was first put into service on the Allegheny River. Constructed with an all-steel superstructure and asphalt main deck, the steamboat is said[by whom?] to hold the all-time record in her class for miles traveled, years in operation, and places visited. Belle of Louisville's offices are aboard Mayor Andrew Broaddus, also a National Historic Landmark.
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Im 60 born an raised in Louisville KY this video makes me sad to remember what my hometown used to be back then u didn't watch the news to see how many people was shot
I'm in Louisville Kentucky and never seen this commercial. It's before my time I'm 45.
Don't feel bad. I'm 59, I used to live in Louisville, and I've never seen this before, either.
LOL! Well before our time....but I bet you recognized 4th street!
It's so awesome to see what "home" looked like in the 1960s! I actually used to live more or less right up the road from Historic Farmington. 😊
1:50- the 90th Kentucky Derby was held on May 2, 1964. So that means this film was produced in 1965, before the 91st edition was held.
It's not that big of a deal
My hometown. Nice!
Oh well.....it is about to disappear in a few hours......good luck Choosing racism over justice is never a good option.
Mine as well
Me too
@@BlindMellowJelly YOUR FULL OF SHIT AND I KNOW PPL LIKE YOU AND HAVE SEEN THEM MY WHOLE LIFE WHO INJECT RACISM INTO EVERY EQUATION THAT THEY CAN TO GET OVER ON PPL. PPL LIKE YOURSELF ARE THE REAL RACIST WHO TRY TO FOOL ALL THE PPL ALL THE TIME BUT SOME OF US SEE RIGHT THROUGH AND YOUR BULLSHIT.
@@BlindMellowJelly calm down man people with your mindset always put a damper on things yes racism exists but it is not everywhere you look and if you think that it's because you've been conditioned to believe such a thing, this film came out in the early to mid 60s there was much much more racism and prejudice than anyone could imagine now especially since it was filmed in the south but to say that the exact same problems haven't changed and aren't minute is a really stupid thing to think.
I like this kind of films.
0:30- Louisville was given the "All America City" award by the National Civic League in 1963, 1995 and 2012.
Murder Capitol is what it will forever be known for. Racist cops and corrupt govt. Bye Bye Louisville
@@BlindMellowJellyWhen making an argument, don't let your personal opinion blind you to facts that easily disprove it and make you look uninformed of or refusing of truths. Louisville wasn't in even the top 15 US cities for murder in 2020.
Statistics from this liberal leaning website.
finance.yahoo.com/news/top-15-u-cities-highest-022443422.html
That must have been a good job for the young college kids doing the modeling for that film. Thye get to wear cloths they couldn't afford and what college kid could afford a brand new Chevy Convertible car! Guess the sponsors for this film were the town of Louisville, The local General Motors dealer and J.C Penny. Not a bad gig if you could get it back in the early 60s
Thank you for the walk down memory lane of my beloved home town. ❤️❤️
Everything was beautiful 🌹🌺
Thank you for the wonderful walk down memory lane in my hometown. This is the town of my childhood; a splendid, simpler time in our history, and I miss it so bad. Thank again for this sweet pause in my day.
A city that chooses racism over justice, not a wise move but so long Louisville you wont be there in the morning.
DIANA I LIVED THERE FROM 1966-1977 AND IT WAS A BEAUTIFUL CITY AND BEAUTIFUL PPL BACK IN THE DAY.I HAD FOND MEMORIES LIVING OFF OF THE WATERSON EXPRESSWAY ON RAVENWOOD DR AND IN CREEKSIDE SUBDVISION OFF OF WESTPORT RD AND MEADOWVIEW SUBDIVISION OFF OF HOUNZ LANE
Another first rate PeriscopeFilm post. Keep 'em coming!
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This is my hometown.
wow, the waterfront sure looked alot different back then!!!
yep! i been to Louisville near the waterfront and its got a hotel near there now!
Cool walk down memory lane in Louisville ( luaville,)
Native Louisvillian here. Where is Mystery science Theater 3000 when you need them?
Count how many things there was to do back then an today u count the places u can't go to cuz u might be shot or robbed or ur car stolen or all of the above great job mayor greenburg
I was born in Louisville in 1951 and stayed there until 2018. This was not my experience……
Damn this is old as I am. The 62 Impala dates it.
@ed miller Check again 62 I owned one
You have just seen a display of how trite promotional films were in the mid-1960s. And if you visit Louisville today, you won't recognize that place shown in this movie -- thank goodness!
My uncle Bill played drums in the jazz band.. fog bound 5 plus one....cool old video thanks
What, did they have a different outfit for each place they visited ?"
Doing the "Twist" at 5:55
Let's go watch one horse. Also super cool to see this blast from the past. Very cool.
I'm 60 years old and have lived in Louisville all of my life. I grew up going downtown with my family to go shopping and of course school field trips to the Slugger Factory, Museums, and many other places. I was an inner city kid while I was white I had many black friends who I lived near and went to school with. To say is was raciest haven is not true. Would not have wanted to grown up anywhere else. Downtown while it is nicere than ever just isn't where people go unless its to work or maybe a concert or basketball game. Yeah crime sucks here but tell me a bigger city where it doesn't?
I’m sorry but those dance moves are not to be brought back 🤣🤣🤣
Back when college kids were getting exposed to good ideas, not brainwashed with bad ones, like those of today...
you got that right
I love this 😍💕♥️
need to ask JC Penny these questions.....they made the video....not the city..j/s
This wonderful video is very accurate except the people have no beer guts!!!
Are you still with the Oak Ridge Boys?
There are no black people either.
Not as much fast food and different eating habits back then. Then add less sedentary lifestyles to that and you have a more fit population.
Born and raised but left 2 years ago. It's a train wreck now.
@1:30 - Shit ! I wish I'd bet my salary on the winner of THAT race !
If those socks were any higher he’d suffocate.
👍🏾
Churchill Downs Took My Neighborhood.
Sorry, but true. Anyone can see what they're up to. The addition at the south end looks very much like a casino, not a race track. They then need room for a hotel attached to it and more parking to support all that. Then more restaurants and shops. Goodbye Taylor Blvd neighborhoods. Not the projects though. They will continue to need a close place to draw cheap labor from that has little hope of buying a car or home anyway and will settle for minimum wage.
Drug addicts and their kids took your neighborhood -
Many of us who work with the horses would love to live by the track - Some still do - and every one of them has been robbed - Actually Churchill Downs has spent millions trying to improve the area - I see it everyday - it's not Churchill that's the problem - it's the degenerates who live in this neighborhood - they have overtaken the decent folks - and it's a damn shame
@@dandavenport7488 No sir, it's not true - If anything Churchill has improved much of the area by purchasing houses and tearing them down - it's not Churchill Downs that's the problem - it's the people who live in the neighborhood - I see it every day - look at other neighborhoods in the south end - if Churchill Downs left the area what in the hell would replace it ? What other business is going to invest millions of dollars in a shitty neighborhood ? It's not hard to figure out - blaming Churchill Downs for what the degenerate population is rediculous and at best is ignorant
@@dandavenport7488 oh and by the way the projects were torn down 10 yrs ago - sheesh
Standiford Field airport took our neighborhood in 1990. I still miss it.
The Downtown Penney store has been closed and repurposed about fifty years ago. I don't miss it. Never bought their crappy fashions either.
How lovely just sad to see really that no black individuals mixing in with the fun! Shame that this was all segregated ... Big up to muhamad Ali! Who brought light to LK.
Kentucky is still very racist in 2023
Should’ve been in color
I lived in Louisville in the mid to late 60s and my great aunts were the most selfish, racist monsters you would ever not want to meet. Especially my great aunt Shirley Jennings, wife of Chester W Jennings, a millionaire construction contractor who was president of Dahlem construction. Shirley had 2 black housekeepers named Mattie and Marie who were the daughters of slaves imported to work on tobacco plantations. She treated them like dirt, Mattie discreetly told me about it in 1989 before she died. Shirley was a long time member of Audubon country club and a career drunk. Theres an old saying in Louisville, "if you don't have anything nice to say don't say it at all", I was taught this as a child. I now know why, under the veneer Louisville's history is disgusting!
You are so lucky to live where there are no bad people now thougj....right?you moron
You are spot on this film is a prime example. Not a black person to be found.
@@TheDieselbutterfly So where are the black people in this film?
Farmington was a former plantation...and the city of Louisville was a slave market....but Louisville denied it for decades...
Remember what was stolen from us.
What was stolen?
@@tedesco455 A white country.
Let's play "Count the black people". Um.....zero.
I noticed the same thing.
Yeah, once the great all America city, like, 'once upon a time', all were great cites..:(
I remember seeing the "colored" signs there when I was a child. I was 6 years old, my father died soon after and his "colored" friends came to his funeral, they shook my hand and spoke of my father with tears in their eyes. I was so humbled at there genuine kindness and compassion. God Bless them. I will never forget them.
@@bendobson216
I grew up in Louisville, born in 54, and I never saw those signs there.
Yeah, noticed that too. :(
All I can say is.. oh HELL no.. it's too corny, even for ME.. and I usually love anything super corny...
When you watch these old film clips, notice the lack of fat people.
Só tinha branco.
louisville isnt so nice nowadays
Most famous racecourse in the world?
Well, horse racing. On par with Indianapolis at the time.
Interesting how racism works. This film did not show one African American or anything that was remotely connected to that segment of the population. As of 2021 Louisville Kentucky is still a racist city. Case in point ,-Breonna Taylor.
Where are the Black People?
Where are the black people?
Crooked college basketball team.
Richard K cRoOkEd CoLlEgE tEaM Lexington U makes us look like saints.
Very racist city
Not a good city to live in...for most who visit it.
Greatest place to visit unless you're a liberal, hater, and political correct!!!
@@Rickswars You sound pretty hateful yourself. Do us all a favor and get COVID-19.
What are you talking about Louisville is a pretty calm city for the most part not like these other big cities like Miami, NYC etc. just don’t live on the west end of Louisville is the only bad thing about Louisville
"Where are all the black people."
I know I'm going to get a lot of knee jerk kicks in the teeth for suggesting people consider this but here goes.
That was then, this is now. No, it's not as perfect as people would like BUT every night I see black centered TV shows, blacks in commercials, blacks on local social, business and government boards and organizations. I seem them wherever I shop or eat out or go for medical care and go to the bathroom. I see them in our schools, churches and factories. I see them as officers in our military. I see them significantly in every major sport. I see them in all levels of government.
The fact their absence in these old images of the past is so noticable just might be because they are so visible and present in our current culture. That racism has in fact declined and progress has been made. Some may wish to not see that, but that attitude doesn't validate 60+ year-old images as the testimony of our present. What to see black people in Louisville? Leave your house and go to the nearest Walmart, Kroger, Meijer, restaurant, hospital, gas station, cineplex, mall, car dealerships or any place else they choose to spend their money and socialize. That's where the black people are. Quit choosing to live in the past as if it's the present.
Super Doppler Radar Jaelin Hayden