How To Make A Perceptual Map (Positioning Strategy Examples)

[@ronbezanson5267]

Thanks for sharing ,teaching a Global Marketing class - Calgary Canada taking a chapter on Segmentation Targeting and Positioning. Perceptual positioning maps are in this chapter.

[@BrandMasterAcademy]

Glad it was helpful!

[@danplumadore647]

I am definitely going to present this in my next brand strategy session.
Thanks for this!

[@BrandMasterAcademy]

It's a great tool for clients to easily see where they stand

[@hollyking9208]

Question: When you have more criteria, do you add them into one Conceptual map or do you have multiple conceptual maps?

[@BrandMasterAcademy]

It depends. For closely related criteria, one conceptual map is useful. If they are distinct, multiple maps might work better.

[@TheBrandSamurai]

This is brilliant! Thanks for sharing

[@BrandMasterAcademy]

Glad you enjoyed it!

[@ryanmurphy3146]

Is there an easy way to collect the data? I am currently using Qualtrics and I have 6 Universities and 6 attributes picked out.
I use a matrix table (5 point likert scale). I ask the respondent "this university is trendy" with the 6 universities rather than have "[name of university] is... with all of the attributes in the statement.s
When I collect the data I notice that I don't have all of the universities together in one column. Do I have to manually create the data matrix table? Or is there a feature that could help me on Qualtrics that I have missed? Thanks

[@edgardkenneth3324]

Thanks a lot!!

[@BrandMasterAcademy]

Most welcome 👍👍😀😀

[@pampompcreations291]

👍❤️ thank u👍

[@BrandMasterAcademy]

Most welcome 👍