Google Updated Spam Guidelines: Helpful or FUD?

We discuss Google’s recently updated spam guidelines for web search. The new policy defines spam as content designed to deceive users OR manipulate Google’s search systems for higher rankings. While the term “deceive users” is clear, the use of “manipulate,” could be interpreted broadly to include legitimate SEO practices aimed at improving visibility.
How should businesses and agencies react when dealing with Google spam guidance? Google has a history of FUD. Both groups should be aware of the risks of pushing the limits of SEO. If you're focused on providing real value to users, the risk of penalties remains low, but it’s critical to stay aware of evolving rules.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 176 Near Memo 02