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- Просмотров 29 935
Near Media
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Добавлен 30 янв 2021
Conversations at the intersection of Local, Search, and AI.
How Does Google GBP Support Really work? Brad Wetherall, ex-Director- Support Operations, Interview
00:15 Introduction to Brad Wetherall and His Journey
02:53 Transitioning from Google to Bitwise Consulting
05:34 Understanding Google Business Profile Support Structure
08:03 Support Strategies and User Journeys
11:08 The Evolution of Support Systems at Google
13:36 Challenges in Support: Suspensions and Verifications
16:45 The Algorithm Behind Suspensions and Reviews
19:29 Trust and Reporting Mechanisms in Google Business Profile
22:23 Review Fraud: Detection and Challenges
25:01 The Balance Between Fraud Detection and User Experience
27:46 Video Verification and Its Implications
30:41 Final Thoughts on Reviews and Trust Scores
02:53 Transitioning from Google to Bitwise Consulting
05:34 Understanding Google Business Profile Support Structure
08:03 Support Strategies and User Journeys
11:08 The Evolution of Support Systems at Google
13:36 Challenges in Support: Suspensions and Verifications
16:45 The Algorithm Behind Suspensions and Reviews
19:29 Trust and Reporting Mechanisms in Google Business Profile
22:23 Review Fraud: Detection and Challenges
25:01 The Balance Between Fraud Detection and User Experience
27:46 Video Verification and Its Implications
30:41 Final Thoughts on Reviews and Trust Scores
Просмотров: 172
Видео
DMA and the Search Transformation of 2024
Просмотров 3621 час назад
We unpacked how 2024 is shaping up as a pivotal year for search, driven by regulatory crackdowns and competitive pressures. The European Union’s Digital Markets Act (DMA) is taking center stage, with investigations into Google’s practices for flights, hotels, and shopping. We noted Google’s “malicious compliance” tactics-like reverting to ten blue links-to generate user dissatisfaction and push...
ChatGPT: A Game-Changer in Google's AI Playground
Просмотров 11821 час назад
We dove into the competitive shake-up in search, sparked by ChatGPT's rise since late 2022. This dynamic newcomer has lit a fire under Google, which has enjoyed dominance for decades. While ChatGPT hasn’t toppled Google’s traffic, its user base is reshaping behaviors, with 19% reportedly favoring ChatGPT over Google when forced to choose. Competition from ChatGPT has catalyzed innovation at Goo...
Google Leaks & NavBoost: How Engagement & Brands Shape Local SEO Rankings in 2024
Просмотров 5221 час назад
Mike unpacked revelations from Google's algorithm leaks and their likely importance for Local SEO. We dove into "NavBoost," a technique where Google rewards high engagement and brand signals with better rankings. Think clicks, brand searches, and even driving directions contributing to a business's prominence. Greg and David noted how brands dominate the search game. We broke down why engagemen...
Exploring Google’s DMA Compliance & User Search Behavior with Siinda’s Stephanie Verilhac
Просмотров 3321 день назад
Stephanie Verilhac of Siinda discusses the EU's Digital Markets Act (DMA) and its impact on search behavior. Siinda's research with Near Media showed Google's dominance persists despite compliance changes, with users favoring its ecosystem. Regional differences in search trends were highlighted, including Irish “near me” preferences, French brand loyalty, and Germans' ad clicks. Photos, reviews...
Search vs. AI: Consumer Behavior and the Future of Discovery
Просмотров 43Месяц назад
Insights from a consumer survey shed light on the evolving role of AI in search. While 77% of users find Google easier than three years ago, many are exploring alternatives like ChatGPT for direct answers and conversational capabilities. Trust in AI is growing, with 67% believing it will redefine search within three years. The shift signals a fragmented search ecosystem, where convenience and r...
AI and Maps: Current Limitations (many) and Future Prospects (good)
Просмотров 28Месяц назад
We explore a recent piece by cartographer James Killick on how AI will be shaping the geospatial landscape & mapping, despite the mixed results today. Current tools struggle with complex queries, such as mapping open businesses along a route and broader queries that AI should be able to handle. Despite limitations, innovations like geo-trained AI and object classification suggest potential for ...
AI vs. Google: The Rise of ChatGPT as a Search Alternative
Просмотров 36Месяц назад
We discuss AI’s potential as an alternative to search engines, with tools like ChatGPT emerging as viable competitors. A survey reveals that while 77% of frequent search users find Google easier to use than three years ago, AI tools are gaining traction, with ChatGPT ranked second in perceived usefulness. This shift reflects growing consumer trust in AI for specific tasks, such as shopping comp...
Rand Fishkin Research: Branded Queries Dominate Google: Insights from 300 Million Searches
Просмотров 40Месяц назад
Rand Fishin’s analysis of over 300 million Google queries reveals surprising insights into search behavior. A striking 15% of all queries consist of just 150 terms, primarily branded or navigational, underscoring the dominance of well-known names in search behavior. Informational queries represent 53% of the total, while commercial and transactional searches trail significantly, with less than ...
Extended GBP Business Names - Spam or Legitimate Descriptors?
Просмотров 37Месяц назад
We explore Google's growing tolerance for extended taglines & descriptors in business names via the Google Business Center and its impact on local SEO strategies. Examples include businesses embedding descriptors like “best plastic surgeon” or “sexual harassment lawyer” into their names that were escalated to Google but were deemed acceptable. These additions act as taglines and significantly b...
The Slow Fragmentation of Search
Просмотров 44Месяц назад
The analysis underscored search fragmentation, with Siri, ChatGPT, and social media peeling away queries from Google. Informational searches dominate, while platforms like TikTok and Instagram gain traction among younger users. Local traffic from tools like Apple Maps reveals unmeasured impact, signaling a shift toward more diverse, integrated search ecosystems over the next 2 to 4 years. The N...
Siri’s AI Search Evolution
Просмотров 29Месяц назад
Siri’s transformation with AI and knowledge graphs marks a major leap in user interaction. Enhanced capabilities include text input, contextual responses, and real-time actions like map queries. Apple’s integration of personalized data in areas like news, sports, and local searches aims to deliver efficient and reliable information, rivaling traditional search engines. The Near Memo is a weekly...
Google Business Profile Suspension Woes
Просмотров 71Месяц назад
The discussion highlights rising frustrations with Google Business Profiles, focusing on increasing suspension rates and difficult reinstatement processes. Businesses face bottlenecks with video verification and unclear policies. Legitimate operations often fall victim, showcasing systemic flaws in Google's automated support and limited pathways for resolution. The Near Memo is a weekly convers...
ChatGPT Search Growth and Future Projections
Просмотров 50Месяц назад
ChatGPT Search Growth and Future Projections
Apple's Applied Intelligence Transformation: Siri's Leap to Intelligent Search
Просмотров 292 месяца назад
Apple's Applied Intelligence Transformation: Siri's Leap to Intelligent Search
Google's Antitrust Battle: Legal and Political Shifts
Просмотров 142 месяца назад
Google's Antitrust Battle: Legal and Political Shifts
hatGPT's Growing User Base and Implications for Google
Просмотров 1042 месяца назад
hatGPT's Growing User Base and Implications for Google
AI in Local SEO: Challenges and Opportunities
Просмотров 552 месяца назад
AI in Local SEO: Challenges and Opportunities
Soloist.ai’s Purpose and Unique Features
Просмотров 672 месяца назад
Soloist.ai’s Purpose and Unique Features
Conversation with Raj Singh, the founder of Soloist.ai, an AI-powered website builder
Просмотров 832 месяца назад
Conversation with Raj Singh, the founder of Soloist.ai, an AI-powered website builder
BrightLocal Study: Which Directories Matter for Local?
Просмотров 562 месяца назад
BrightLocal Study: Which Directories Matter for Local?
SEMrush Acquires Search Engine Land & Third Door Media
Просмотров 292 месяца назад
SEMrush Acquires Search Engine Land & Third Door Media
Apple Expands Business Connect Beyond Brick-and-Mortar
Просмотров 372 месяца назад
Apple Expands Business Connect Beyond Brick-and-Mortar
Google Experiences Significant Decline in Customer Loyalty Rankings Over Past Two Years
Просмотров 412 месяца назад
Google Experiences Significant Decline in Customer Loyalty Rankings Over Past Two Years
Facebook Tests New Local Tab, Aggregating Content from Reels, Marketplace, and Events
Просмотров 202 месяца назад
Facebook Tests New Local Tab, Aggregating Content from Reels, Marketplace, and Events
Google Tests AI-organized Carousels in Local Search Results for Restaurants & Bars
Просмотров 272 месяца назад
Google Tests AI-organized Carousels in Local Search Results for Restaurants & Bars
Now every agency operator will want to know just how to develop their trust scores relative to how they help their clients. For example, if you do more in reviews, is there a different trust score weighting for that vs, photos, vs other data on a GBP? How much does geography matter? If you service people locally and in situ vs remote and if remote, how far away and does that matter?
I am assuming subscribers will have access to the rest of this interview?
Yes. It will come out next Thursday.
Copying the last phrase: "Rich, interesting stuff". Waiting for the next episode. Thanks for sharing. The NearMedia brand is growing after each episode 📈📈
Thanks for watching!
Great episode as always!
Thanks!
5:45 “the support strategy and how I designed it”. And watch mike’s face + his response is priceless So true, A line at Disney 🤣
Love it!!
Glad you like it!
Just found this channel! Love what you guys are doing. I’ll be tuning in regularly and binging previous episodes. Thanks for all the free value guys 🥂
Thanks! Love to have you here! Feel free to reach out with suggestions and ideas.
Oi
Please learn to interview someone and show atleast some sort of respect. He was giving so much info and u guys just kept interrupting him.
We get so excited... but will try to do better
This video deserves more views and likes.
Our thoughts exactly.
FunFact. The listings you showed were claimed by the owner, so he knows (or should know) what is allowed and what is not. On the other hand, there are many listings (Europe) that have NOT been claimed and violate the name guidelines to the same extent. Only, the owners don't know about it or they decide not to claim the listing. Thanks for sharing your thoughts 👍👍
a diamond in the rough!
Time for a buzz cut Mike!! Embrace your hair loss.
I have embraced it as as far as it goes... but no buzz cut yet
Im starting to believe that they someone in google is benefiting from their business. But how would anyone know.
I think it more likely that Google just doesn't care and sees this sort of fraud as just "a small % of cases" and thus convince themselves to ignore it but anything is possible
I know alot about them now, wouldnt know where to start. They are all over the U.K now.
Humanity need Men like this. God Bless your kindness.
It's nice to see you guys having fun. Thanks for sharing the POVs.
Some practical info for your worldwide audience : LSAs are only available in USA & Canada.
They are available in the UK, Ireland and much of the EU in certain verticals.
@@nearmediaco I checked out some more verticals, and can confirm. thanks
Nemo
Numbre?
I like that
I see advertisements I appreciate strength like an oak tree
No a planet
I started another pandora lol
I call a share as in a chain link fence
But then have etcetera but Java is only a type or slang for coffee I do appreciate the staff at Dunkin’s
I did invent Linux
I did c+ either before or after straight C
Apple I created in 87
Amazon technically is mine because I am jumanji too
Orion only has his sword
Europe has grandmothers admiration Did anyone notice I lost my bow?
Europe has grandmothers admiration
I had 3 breakers taken from real estate just today
Natasha M I thought I trusted with accounts
They make me giggle
I made new system
They did that with us cellular
I ate mustard gas found cure for hemlock trees Anne Marie Irwin Peterborough NH safe human crossed paths she was a teacher
I ate mustard gas found cure for hemlock trees
Birch tree
Oak tree
I started a stream about links with native Americans
Missing 5 of 64
Dr Broom is real
I am considering getting started in this area. Has this issue improved since you published this video?
Seems like there is a change. When setting up my Apple ID for Business Connect, Apple had a option to select Manage other Profiles (or something like that).
Hi NM team. I (based in Europe) did a similar search for hotels in SF on desktop, and found only 2 ads: one red squared pin for a hotel and a squared blue (!) ad, for 'Dylans' Tours'. Thanks for sharing your thoughts.
Enjoy the vacation. Interesting times indeed. 👍👍