SHUT DOWN is an ending era for them show the previous scene from the past, and in the elevator scene they went up not down, and at the end, why rose said shut down the lights turn on not off. So shut down is a start to the new era of BP
I love this MV so much. It is chock full of symbolism, but it is still pretty unpackable. I’ll try to break down the imagery as I understand it (most of this is community consensus, with some of my thoughts): As the title hints, the song is about not being controlled by toxic emotion. With that, there’s an overarching contrast of white and black - but it is not the traditional good vs evil. White here represents innocence and love; black is experience and reason. Starting off, Jennie descends from heaven like an angel in white, with kissing swans making a negative-space heart between them; but very quickly changes to black and drops the hammer of truth: love often hurts (and if not already obvious from the lyrics, there’s a gem heart breaking in her hands). This whole thing reminds me visually of deus ex machina, but structurally of greek chorus or narrator, telling us what to expect from the song. Lisa comes kicking the door to “heaven”, with cereal boxes of “instant love”, representing superficial affairs with no substance, quick slaking of desire that leave you hungry. Jisoo’s scene is very visual: many people just see it and go “oooh, pretty” but it actually represents specific words in her lyrics: “cry tears of blood”, an expression in Korean showing extreme hardship. She is the pupil of the eye, the basin in front - tears, and the coral headpiece shows bursting capillaries. Rosé is driving a car with a licence plate that says “EGO”, Latin for “I” and almost certainly not coincidentally one of three parts of self, according to Freud. The other two parts are represented by the two Rosés: Id (“it”, the selfish part of self that wants) by the innocent, barefoot - and again white-clad - Rosé on the road; and Superego (“over-me”, the part of self that hosts conscience and social norms) the driver Rosé, with Ego (“me”) being the mediator between the two. Per the song title, the experienced Rosé in the driver’s seat is hurt by oblivious actions of the infatuated innocence, and wants to destroy that part of herself so she wouldn’t get hurt any more. In the chorus, this is made explicit. Trumpets call to action: we should not be slaves to our emotions, rise up and do something about it. Like… blow up the statue of Aphrodite, goddess of love. Rrrum-pum-pum-pum-pum-pum-puuum. (BTW, that was a real explosion, no CGI. The girls were full of debris. Watch behind-the-scenes video if interested. It's really impressive that none of them flinched; especially Jennie, who gets scared by pretty much anything.) The two rappers of the group go back and forth, giving voice to the inner conflict. He’s so hot! But he treats me like shit. There’s no one like him! But if I stay… Again you can see white vs black here, but it’s shuffled: where Jennie is black, Lisa is white, and vice versa, showing inner turmoil, as one can’t make up one’s mind as to what to do. Role swap: Rosé now echoes Jisoo’s part from before, and Jisoo will pick up Rosé’s in a bit. Colours are important again: the relationship started off with ardor (orange), but very quickly she finds herself emotionally in wintry desolation (blue). Jisoo reprises the killing the love motif: there’s an innocent Jisoo in white, being stalked by a Terminator-meets-Hunger-Games Jisoo, a figure in black bearing the knowledge of future, killing her own inner John Connor. Chorus comes back to the girls in a giant bear trap. But perspective is a funny thing, especially under the right lighting: it sure looks like a heart with teeth. Don’t you dare step out! The symbolism is pretty blatant: heart can be a prison; love can bite you. After a bridge by Rosé, we get the full marching band, and a troupe of soldiers. There's brass, there's drums, the whole thing. I don’t believe this needs explaining: the song culminates as a battle call, an anthem, a bolstering for any and all stuck in abusive relationships, or pining for unrequited love, exhorting them to rise up against their self-destructive emotion, to throw off the energy-sapping fetters of misplaced love, and to start living again. One of the common complaints people directed at the song is that it is too short; another is that the hook feels “empty” when that expected drop is not there. I personally love it. I always looked at it as an intentional sense of unfulfillment, evoking the echo of the emptiness of heart that the song is about. Another thought (not mine, though I think it’s a great point) is that it serves as an intro to the album it is on, drawing you in to listen further. All in all, their best and most meaningful MV, in my opinion.
In the scene with the explosion, all four ladies were dressed as different versions (or disguises) of Lara Croft. Jennie's costume would be the most accurate to Lara's usual Athletic Gear style. That same scene also has my personal favorite dance move that BLACKPINK has done so far, the full-body-wave Whip-Crack. I always thought that was COOL! :)
There are many words about fashion that are pronounced internationally in French because it is the cradle of Haute Couture, such as this one, or "Prêt à porter", "foulard", etc.
Great Reaction Roscoe! BlackPink Music Videos always have a reference to Greek Mythology! By the way the explosion was real and they blew up Aphrodite Goddess of Love! And Jennie wearing Lara Croft the members wearing the Black versions! People always think it’s CGI but if you watch The Making Of you see it’s real and they’re covered in dirt and debris! 🖤🌸🙏🏻
Yes, marching bands are a big part of the military. They were often used as intimidation, i.e. the fife and drums during the Revolution. FYI haute couture is very over the top and used mainly for galas and runway events and are often just one offs. As someone who has French ancestry everything is considered disrespectful -lol. And yes saying it with French sass is always better.
ALL their M/Vs are full of little details, in-jokes, and self references - for example, you mentioned the cereals, but did you pay attention to the boxes themselves? Specially made for the video, even they play a part.
You should have done this as a double... along with 'Kill This Love' M/V MAKING FILM ruclips.net/video/X-aaDs5heQ4/видео.html Remember NO Green Screen.... think Explosion.
No is not, Now United it’s literal a cash grab of mainstream western pop music vulture and trash tv producer (he created the „Idols“ casting TV format, including the UK version „Pop Idol“, the German „Deutschland sucht den Superstar“ and the US version „American Idol“ which is literally made with the focus on creating drama and to ridicule contestants in public) producer Simon Fuller, who literally just jumped in 2017 one the already ongoing K-Pop trend train, and took inspiration by the korean super grupps (large numbers of members) like NCT with current 21 male members from different countries and WJSN (Cosmic Girls) with 12 female singer to create a western version which could make millions like the Korean ones. And even „Now United‘s“ music sounds like a half-hearted try making a standardized K-Pop copy but being clearly noticeable written by US producers which obviously didn’t understand that K-Pop is so popular because it’s different structured then the usual Western (or more precise US- and British) pop music. Even the group members from different countries, with each of them having also a different ethnicity and their clearly fake behavior always emphasizing in public that they all love each other like siblings, is so over the top thateven blind and mute people would believe they are just a ridiculous caricature and not serious
The explosion scene in the chorus is delicious and ZERO green screen. They don’t use it. 🎉
The part with Jisoo, if you look closely, she's inside of a eyeball and that pink head piece she has on represents a blood shot eye.
Woah! How did I never even notice the headpiece much less the eye she's inside 😲😲
Shuutt uuuppp.. i've watched the video so many times, but since you say the eye thing now i notice that 🤩🤩
It not blood shot eye, it a fired eye. Mabe It was expressed angry emotion in korean expression.
@@kimtony5202
Jisoo sings in the song " tears of blood" or something like that. So I'll stick with what I said.
I’ve watched the video so many times and it never occurred to me that it was an eye until you pointed it out
SHUT DOWN is an ending era for them show the previous scene from the past, and in the elevator scene they went up not down, and at the end, why rose said shut down the lights turn on not off. So shut down is a start to the new era of BP
Blackpink always kill it❤❤❤💛
Lisa's rap part is very iconic🔥🔥🔥🔥
i see blackpink i click
I love this MV so much. It is chock full of symbolism, but it is still pretty unpackable. I’ll try to break down the imagery as I understand it (most of this is community consensus, with some of my thoughts):
As the title hints, the song is about not being controlled by toxic emotion. With that, there’s an overarching contrast of white and black - but it is not the traditional good vs evil. White here represents innocence and love; black is experience and reason.
Starting off, Jennie descends from heaven like an angel in white, with kissing swans making a negative-space heart between them; but very quickly changes to black and drops the hammer of truth: love often hurts (and if not already obvious from the lyrics, there’s a gem heart breaking in her hands). This whole thing reminds me visually of deus ex machina, but structurally of greek chorus or narrator, telling us what to expect from the song. Lisa comes kicking the door to “heaven”, with cereal boxes of “instant love”, representing superficial affairs with no substance, quick slaking of desire that leave you hungry. Jisoo’s scene is very visual: many people just see it and go “oooh, pretty” but it actually represents specific words in her lyrics: “cry tears of blood”, an expression in Korean showing extreme hardship. She is the pupil of the eye, the basin in front - tears, and the coral headpiece shows bursting capillaries. Rosé is driving a car with a licence plate that says “EGO”, Latin for “I” and almost certainly not coincidentally one of three parts of self, according to Freud. The other two parts are represented by the two Rosés: Id (“it”, the selfish part of self that wants) by the innocent, barefoot - and again white-clad - Rosé on the road; and Superego (“over-me”, the part of self that hosts conscience and social norms) the driver Rosé, with Ego (“me”) being the mediator between the two. Per the song title, the experienced Rosé in the driver’s seat is hurt by oblivious actions of the infatuated innocence, and wants to destroy that part of herself so she wouldn’t get hurt any more. In the chorus, this is made explicit. Trumpets call to action: we should not be slaves to our emotions, rise up and do something about it. Like… blow up the statue of Aphrodite, goddess of love. Rrrum-pum-pum-pum-pum-pum-puuum. (BTW, that was a real explosion, no CGI. The girls were full of debris. Watch behind-the-scenes video if interested. It's really impressive that none of them flinched; especially Jennie, who gets scared by pretty much anything.) The two rappers of the group go back and forth, giving voice to the inner conflict. He’s so hot! But he treats me like shit. There’s no one like him! But if I stay… Again you can see white vs black here, but it’s shuffled: where Jennie is black, Lisa is white, and vice versa, showing inner turmoil, as one can’t make up one’s mind as to what to do. Role swap: Rosé now echoes Jisoo’s part from before, and Jisoo will pick up Rosé’s in a bit. Colours are important again: the relationship started off with ardor (orange), but very quickly she finds herself emotionally in wintry desolation (blue). Jisoo reprises the killing the love motif: there’s an innocent Jisoo in white, being stalked by a Terminator-meets-Hunger-Games Jisoo, a figure in black bearing the knowledge of future, killing her own inner John Connor. Chorus comes back to the girls in a giant bear trap. But perspective is a funny thing, especially under the right lighting: it sure looks like a heart with teeth. Don’t you dare step out! The symbolism is pretty blatant: heart can be a prison; love can bite you. After a bridge by Rosé, we get the full marching band, and a troupe of soldiers. There's brass, there's drums, the whole thing. I don’t believe this needs explaining: the song culminates as a battle call, an anthem, a bolstering for any and all stuck in abusive relationships, or pining for unrequited love, exhorting them to rise up against their self-destructive emotion, to throw off the energy-sapping fetters of misplaced love, and to start living again.
One of the common complaints people directed at the song is that it is too short; another is that the hook feels “empty” when that expected drop is not there. I personally love it. I always looked at it as an intentional sense of unfulfillment, evoking the echo of the emptiness of heart that the song is about. Another thought (not mine, though I think it’s a great point) is that it serves as an intro to the album it is on, drawing you in to listen further.
All in all, their best and most meaningful MV, in my opinion.
In the scene with the explosion, all four ladies were dressed as different versions (or disguises) of Lara Croft. Jennie's costume would be the most accurate to Lara's usual Athletic Gear style.
That same scene also has my personal favorite dance move that BLACKPINK has done so far, the full-body-wave Whip-Crack. I always thought that was COOL! :)
There are many words about fashion that are pronounced internationally in French because it is the cradle of Haute Couture, such as this one, or "Prêt à porter", "foulard", etc.
Great Reaction Roscoe! BlackPink Music Videos always have a reference to
Greek Mythology! By the way the explosion was real and they blew up Aphrodite
Goddess of Love! And Jennie wearing Lara Croft the members wearing the Black versions! People always think it’s CGI but if you watch The Making Of you see it’s real and they’re covered in dirt and debris!
🖤🌸🙏🏻
8:06 she's an eye and what she wears in hairs represent tears of blood..
Thats a representation of as in the lyrics, tears of blood.
Yes, marching bands are a big part of the military. They were often used as intimidation, i.e. the fife and drums during the Revolution. FYI haute couture is very over the top and used mainly for galas and runway events and are often just one offs. As someone who has French ancestry everything is considered disrespectful -lol. And yes saying it with French sass is always better.
블랙핑크 ❤❤❤❤❤
More blackpink i love it❤❤❤
I thought it was an artistic take on the optic nerve since she is in an eye haha
As rainhas voltaram.
E agora sem os grilhões da YG elas seguirão conquistando ainda mais corações pelo mundo.
6:36 CEREAL.... SERIAL KILLER OF LOVE 😅😂
“Hottie couture” that’s hilarious
You should react to kill this love MV making video, since you give attention to details.
I thought you were kidding with hottie couture 😂😂😂
I totally was not 🤣
Fun fact: this video is banned on Korean TV due to breaking traffic laws (running in the street & driving w/o a seatbelt on)
Sad fact: 1:59 Rosé wrote this rap and yg didn't even give her credits and she wanted to do it
I heard the scene with the pink headpiece is meant to represent an eye.
the boyz make a cover for this song you should see it
And the fact they dont use Green Screen cause they hate it...This makes it so much better
You should really check out the NMIXX cover of this song. It's amazing!! Vocals on that cover are great!!
🖤💖
The shorts 😂😂😂😂
💜💜
ALL their M/Vs are full of little details, in-jokes, and self references - for example, you mentioned the cereals, but did you pay attention to the boxes themselves? Specially made for the video, even they play a part.
When you looked up how to pronounce haute 😂😭 “hottie” 💀
Jisooo slayyyy😊
I love your reactions 😂❤ can you react the solos '' On the Ground '' and '' Gone''by Rosé And' 'Flower' ' by Jisoo??
🦋
Are you sure the last part isn't The Nutcracker theme?
Thanks for supporting BLACKPINK ❤
however, your voice sounds like Tom Hanks’s 🙂
Please react to blackpink boombayah, whistle, pretty savage, crazy over you
You should have done this as a double... along with 'Kill This Love' M/V MAKING FILM ruclips.net/video/X-aaDs5heQ4/видео.html
Remember NO Green Screen.... think Explosion.
Maybe one day he will discover Dreamcatcher Deja Vu le sigh
More blackpink please
It seemed to me that he had a favorite Jisoo
lisa best
React to blackpink saying no to green screen
react to the making film please
disculpen, quien es el señor? director? de que? nose en serio.
不拉此刻拼可迷妹就嗯涅
Please react to dreamcatcher
React to wage your flag by now united, they are crazy! 🔥❤
No is not,
Now United it’s literal a cash grab of mainstream western pop music vulture and trash tv producer (he created the „Idols“ casting TV format, including the UK version „Pop Idol“, the German „Deutschland sucht den Superstar“ and the US version „American Idol“ which is literally made with the focus on creating drama and to ridicule contestants in public) producer Simon Fuller, who literally just jumped in 2017 one the already ongoing K-Pop trend train, and took inspiration by the korean super grupps (large numbers of members) like NCT with current 21 male members from different countries and WJSN (Cosmic Girls) with 12 female singer to create a western version which could make millions like the Korean ones.
And even „Now United‘s“ music sounds like a half-hearted try making a standardized K-Pop copy but being clearly noticeable written by US producers which obviously didn’t understand that K-Pop is so popular because it’s different structured then the usual Western (or more precise US- and British) pop music.
Even the group members from different countries, with each of them having also a different ethnicity and their clearly fake behavior always emphasizing in public that they all love each other like siblings, is so over the top thateven blind and mute people would believe they are just a ridiculous caricature and not serious
Dreamcatcher deep dive please 🙏
OMG, co je to za blázna, který si hraje na režiséra?