Interview of Albert Bemmaor, Professor in the Marketing Department at ESSEC Business School

www.essec.edu | Albert Bemmaor, Professor in the Marketing Department at ESSEC Business School talks about his teaching areas: Marketing research, product policy and marketing models. He describes some of his recent research topics that include predicting adoption, customer lifetime value, assessing preferences in the event of customer confusion. According to Professor Bemmaor, students benefit from cutting edge marketing research. He also explain how research can be applicable to businesses because it is mostly based on data which comes from either businesses of customers. Professor Bemmaor's work has been published in renouned publications such as the Journal of Marketing Research, Marketing Science, Journal of the American Statistical Association, Journal of Consumer Research.
More information about Professor Bemmaor: www.essec.fr/pr...