James Squire: Rogue Tales Content

by Publicis Mojo
James Squire wanted to bring our 'A Man Of Many Tastes' campaign to life in the form of branded content. Exemplifying the man himself who lived life to the fullest in his journey from scoundrel to respectable pioneer. Adventure, excitement, danger, risk, reward, women and, of course, beer were James' constant companions. James Squire was never predictable, down one path one day and another the next.
For our content, we needed to find people in the real world who exemplified this spirit. From a guitar builder who built motorcycles, to a boxing artist, to a rock climbing blacksmith, we found six individuals whose lives demonstrated their need to live a life full of flavour.