Art of Walking - Great Ocean Walk - Case Study

by Publicis Mojo
How do you make a 104km walk interesting?
We found three professional walkers including John Francis, who travelled the world on foot for three decades, Katerina Witt, Professional figure skater and playboy model and Michael Milton, the Australian Paralympion who conquered Everest on one leg.
We created a documentary of their Great Ocean walk that was distributed globally and a digital presence where you could track their walk with geo-tagged photographs and comments.

[@mikefuery7714]

It worked a treat on me. And I'm much healthier for it.