PRODUCT POSITIONING IN HINDI | Concept, Bases, Benefits with Examples | STP Marketing Management ppt

#RUclipsTaughtMe
MARKETING MANAGEMENT LECTURE IN HINDI
( A VIDEO ON PRODUCT POSITIONING / MARKET POSITIONING / BRAND POSITIONING ) (STP Analysis)
Segmentation - • MARKET SEGMENTATION IN...
Targeting - • MARKET TARGETING IN HI...
Positioning - • PRODUCT POSITIONING IN...
This video consists of the following:
1. Concept of Product positioning in hindi
2. Examples of positioning ( Head and Shoulders / Colgate / Bisleri )
3. Benefits of Positioning (Why is positioning important?)
4. Basis for positioning a brand / product
i. Pricing-based positioning
ii. Quality-based positioning
iii. Differentiation-based positioning
iv. Convenience-based positioning
v. Characteristics-based positioning
vi. Customer service
vii. User group
5. Pricing-based positioning with example (supermarkets)
6. Quality-based positioning with example (Rolex / Apple)
7. Differentiation-based positioning with example (Tesla)
8. Convenience-based positioning with example (Paytm / Myntra)
9. Characteristics-based positioning with example (TATA, Mahindra, Honda, Hyundai, Suzuki)
10. Customer Service with example (Amazon / Flipkart)
11. User group with example (Johnson’s / Axe)
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Benefits- of positioning
1.Create strong competitive position
2.improve sales
3.define clear target market
4.make more effective decisions
5.connect to consumer needs
6.create an effective promotional strategy
Basis for positioning
1. Quality based
2.Pricing based
3.differentiation based
4.convenience based
5.characteristics based
6.customer service
7.user group

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