The ridiculousness of the MTV schedule isn’t all that crazy (why it airs so much, explained)

Why is Ridiculousness seemingly the only thing that ever airs on MTV? Seriously, why is Ridiculousness always on MTV, filling the schedule all day every day? I take a look into the MTV schedule and answer why they play Ridiculousness so much. I explain how the channel’s scheduling works, why Ridiculousness works so well, and even an explanation from an executive at ViacomCBS as to exactly why MTV runs marathon after marathon of the Rob Dyrdek-fronted comedy format.
For more on the history of Ridiculousness and how the show works, watch my love-letter-slash-ode to the series: • I love Ridiculousness ...
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