The Game Dev Success Ladder with Chris Zukowski

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  • Опубликовано: 8 май 2023
  • Launching a new game can seem overwhelming, and nobody helps both new and experienced devs succeed on Steam like Chris Zukowski. We got great responses to his CIMFest2022 presentation on Steam success. Now he is returning for a new presentation on The Game Success Ladder. You may remember that Chris gave viewers great deals and bargains on marketing tools, so look forward to more of the same.
    You can see Chris' CIMFest2022 presentation here: • How To Market A Game o...
    To take advantage of Chris Zukowski's special offer for game developers, go to www.howtomarketagame.com/GGDA
    For more great game dev videos like this, please support our Patreon at / georgiagamedevs
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Комментарии • 60

  • @supapaw
    @supapaw 6 месяцев назад +43

    I can't get enough of Chris.

    • @GgdaOrganic
      @GgdaOrganic  6 месяцев назад +13

      Do you think we should have him back? What should he speak on next?

    • @PorkotylerClips
      @PorkotylerClips 6 месяцев назад +17

      How to keep promoting a game post-launch @@GgdaOrganic

    • @GgdaOrganic
      @GgdaOrganic  6 месяцев назад +2

      @@PorkotylerClips Good idea!

  • @ahmedgamel.content
    @ahmedgamel.content 4 месяца назад +16

    Chris is the only person in the world that I can watch for thousands of hours without getting bored

    • @GgdaOrganic
      @GgdaOrganic  4 месяца назад +4

      And learn something new everytime

  • @Ben_of_Milam_Music
    @Ben_of_Milam_Music 4 месяца назад +19

    brb, pivoting my five year plan to becoming a full time horse game dev

    • @dinokknd
      @dinokknd Месяц назад +5

      Apparently you'll get an audience that won't say neigh to your games then!

  • @andrewevanyshyn1709
    @andrewevanyshyn1709 Месяц назад +4

    This talk was extremely refreshing to see.

  • @user-ik8vy1rg8f
    @user-ik8vy1rg8f 2 месяца назад +1

    Great job Chris. One of the most enjoyable presentations I've listened to. Great energy.

  • @egeklc4093
    @egeklc4093 Год назад +1

    Well thank you! Please keep continue to talk with Chris Zukowski

  • @kevingrillmastersteak4all986
    @kevingrillmastersteak4all986 3 месяца назад +3

    Mega-useful, thanks! Learned so much useful stuff in this one video.

    • @GgdaOrganic
      @GgdaOrganic  3 месяца назад +1

      Good luck with your game development

  • @ColdBeamGamesChannel
    @ColdBeamGamesChannel Год назад +3

    Amazing video. Thanks Chris and GGDA.

  • @evanlane1690
    @evanlane1690 7 месяцев назад +4

    Oooof. COVID kicked you out of GDC? Sorry for the lost opportunity. Your content is fantastic and I hope you're feeling well!

  • @amazingoranges
    @amazingoranges Месяц назад +1

    This is a great video. If I become successful a year from now, I'm crediting this video.

  • @jonnysgames6492
    @jonnysgames6492 Месяц назад +1

    Amazing vid super informational. I love u Chris.

  • @Trupen
    @Trupen 2 месяца назад +4

    28:27 That sound 💀

  • @twosoulfox
    @twosoulfox 5 месяцев назад +1

    Good Chris is healthy again. Thanks so much.

  • @ElianeGameDev
    @ElianeGameDev 9 месяцев назад +1

    Thanks for your video !

  • @jeanfouche3904
    @jeanfouche3904 7 месяцев назад +3

    Gautoz is a french streamer who does "VideoGame press" on twitch/yt

  • @yoqqen
    @yoqqen 10 месяцев назад +4

    16:09 video start

    • @GgdaOrganic
      @GgdaOrganic  10 месяцев назад +3

      16:09 might be a better start point

    • @yoqqen
      @yoqqen 10 месяцев назад +2

      @@GgdaOrganic appreciated!

  • @josephan6953
    @josephan6953 3 месяца назад +1

    this video autoplayed in the background as i was doing some other stuff, but damn have i stumbled upon some diamonds

  • @KrakenStudiosGames
    @KrakenStudiosGames 7 месяцев назад +4

    Odd. My first game was my dream game and it was successful. My 2nd game was the other half of my dream game... it was successful. Now I am on my 3rd game and have my 4th and 5th setup. I did have a publisher though for the first 2. Now I am going at it alone. Your videos really helped me realize the solo path. I also paid attention to what my publisher did.

    • @GgdaOrganic
      @GgdaOrganic  7 месяцев назад +6

      Feel free to mention the games here, if you can also say what steps you think helped them succeed

    • @KrakenStudiosGames
      @KrakenStudiosGames 7 месяцев назад

      @@GgdaOrganic WarPlan and WarPlan Pacific.... I didn't do anything. The publisher did. They basically followed the same steps. It was only 3-4 months pre-release. The did one game play video. Also screen shots.
      What I think made it a success.
      #1 not in a common field.... WW2 strategy game.
      #2 not in a common format..... Most games in this field are 1 hex, 1 unit, 1 click, 1 attack. I made my games multi-hex attack, stacking, and taking many principles from board games that were the most popular of the time.
      #3 good UI and UX... my wife has 2 masters in UX and instructional design. She taught me a lot about UX. I took a moderately complex game and made it easy to navigate.
      #4 deep strategy.... at first players complained, this was too hard that was too hard. But over time they tried different things and realized it isn't a min-max game or an optimizing game. It is a deep strategy game where strategic and operational thinking were required. Long term planning was required.
      The bad.
      #1 Not great graphics.
      #2 clumsy code that needed a lot of debuging after the fact as I had not coded in 25 years.
      I only try and make games are NOT like everyone else. But my focus is strategy hex games with a board game feel hiding the complexity in the code allowing players to think more and have more fun with an easy UI interface.
      I certainly understand why there are so many clones out there. It is much easier to make a 1 unit per hex, 1 click game.
      My next game is a fantasy strategy lite 4x, lite RPG, all deep strategy. The store should be up any day after Steam approval. So far the beta testers like it. The see the depth of the game.
      If you take two things from my experience is to do something others have not done and think about how to make players think beyond min-maxing the game.
      Love your stuff. Absolutely love it. I loved the piece you did on the user testing. My wife 100% approved of that video. Thought it was excellent. I changed my Steam page and images.

  • @limesta
    @limesta 4 месяца назад +1

    51:24 I agree, I started my dream game, and its MASSIVE in detail, and I realized I cannot push this game as magnum opus without a few practice runs first, I know other markets are different, but I am pushing out my first mobile game and then a few small steam games just to get comfortable with the market.

  • @user-pd7ov6cn3t
    @user-pd7ov6cn3t 4 месяца назад +2

    The story about the investors asking how they can just pay money to get on the front page of Steam makes me actually appreciate the Steam algo in that case. What a nightmare it could be if it were just cluttered with shitty well funded mobile games.

  • @indieApocalipse
    @indieApocalipse Год назад +2

    What pages do you recommend to see data on games released on Steam, data such as the number of wish lists or other things?

  • @flamisus
    @flamisus Год назад +3

    Very good, thank you! Regarding what you said, this means that you can join Steam Seasonal Sales (like summer sales) with just a demo?

    • @howtomarketagame
      @howtomarketagame Год назад +2

      No. A sale is not a festival. It has to be themed events like Steam Puzzle Fest

  • @AndrzejGieraltCreative
    @AndrzejGieraltCreative 7 месяцев назад +1

    Watching this now - might be best to just cut the first 16 minutes in RUclips studio :) very easy and people won't have to skip ahead in case they miss the description.

    • @GgdaOrganic
      @GgdaOrganic  7 месяцев назад +1

      Done. The RUclips studio editor is not the best for fine editing, but let us know what you think.

    • @KarmBDV22
      @KarmBDV22 5 месяцев назад +1

      @@GgdaOrganic I would do the same for the last 20 minutes as well... It makes the video unnecessarily long.. 1 hour video looks less daunting than a 1:30 h long video.

    • @GgdaOrganic
      @GgdaOrganic  5 месяцев назад +1

      @@KarmBDV22 Thanks for the suggestion. Let us know what you think of the new changes

    • @KarmBDV22
      @KarmBDV22 5 месяцев назад +2

      Wow, that was fast! Thank you so much!

  • @tintedglass
    @tintedglass 2 месяца назад +1

    As someone who loves horse games. 100%, there's money to be made with a good horse game.

    • @bjornterlegard
      @bjornterlegard 13 дней назад

      Are you also excited for that Khiimori horse game coming in September? 😊

  • @El_Poro
    @El_Poro 2 месяца назад +1

    Chris: There's no secret thing! It's all about having a great game!
    Also chris: Psst... psst... make a horse game kiddo, just trust me... go!

  • @evanlane1690
    @evanlane1690 2 месяца назад +1

    Are festivals the same as conferences in this context? Or like online festivals of some kind? I'm new to this and not sure.

    • @GgdaOrganic
      @GgdaOrganic  2 месяца назад

      The festivals discussed here are generally online events like the Steam Next Fest. We still recommend showing your game at in-person conferences like DreamHack and Momocon as well. Not only do those give you exposure, but you get great first-hand feedback

  • @twosoulfox
    @twosoulfox 5 месяцев назад +1

    Yeah, it's make or break. Most people underestimate that games are made by humans and not every human is a perfect marketing machine and will just swallow his failures. You gotta stay strong when the waves come crushing in (and be accountable for your work).

    • @GgdaOrganic
      @GgdaOrganic  5 месяцев назад +1

      Absolutely agree. We always encourage people to create what they are driven to create, even beyond what the algorithms suggest. However, if a dev wants to create more than one game, and do it in a way that sustains them emotionally and financially, we have to broaden our perspective.

    • @twosoulfox
      @twosoulfox 5 месяцев назад +1

      @@GgdaOrganic
      I will do my absolute best.
      If I stay alive, I will help others with my experience/knowledge. We should work together.

  • @applebard
    @applebard 3 месяца назад

    Bracing myself for horror horse games coming soon

  • @Crittek
    @Crittek 8 месяцев назад +1

    What’s an alternative to a demo for a multiplayer game. (I understand it’s hard lol) We we’re thinking a betas combined with Twitch pushes.

    • @GgdaOrganic
      @GgdaOrganic  8 месяцев назад

      You can launch a multiplayer demo with a time or turn limit so players can try it without getting the full experience

  • @marcapouli7805
    @marcapouli7805 22 дня назад

    My ladder is made of crap. All the reachable rungs are rotten and vanished into dust. Everyday I try to jump to reach the other ones, but I can't jump higher than my maximum. And I can't afford buying a new ladder

  • @DINGOS30
    @DINGOS30 4 месяца назад

    Hi Doug DeMuro i didnt know you're a gamer now!

  • @RealFakePhD
    @RealFakePhD 3 месяца назад

    50 minutes median game time? I thought a demo should be 30 mins top, or do you mean they keep coming back to play it?

  • @muuubiee
    @muuubiee 7 месяцев назад

    Why would early access be harder? Is it because there's no email being sent? I feel like with EA you'd do all the steps as before, but just launch it as EA before it's totally finished. If you have all the wishlists already it feels like it wouldn't make much of a difference.

  • @jasonl9266
    @jasonl9266 4 месяца назад

    Why don't the universal platform work out ??

  • @635574
    @635574 Месяц назад +1

    How about making free to play as an indie? Im kinda opposed to charging for games but im not insane or rich enough to make them actually free

  • @chadsutphen9401
    @chadsutphen9401 2 месяца назад

    Lol, ”…..and you do this…..until you wanna Die….then launch.”

  • @ParagonGary
    @ParagonGary 3 месяца назад

    What is Steam's "daily Deal" exactly?

  • @jonathanlochridge9462
    @jonathanlochridge9462 3 месяца назад

    So, what I am hearing is if your game isn't pretty but has deep gameplay don't post on twitter, just spend more time making a cool demo and just focus on getting a fun demo out as soon as possible.