Harvest Your Performance Max Campaign To Improve Your Search Campaigns Results

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In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner.
A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
Please comment below any other tutorials or videos around marketing that you would like to see!
Other useful videos:
Google Ads: Performance Max Audience Signal Best Practices (2023): • Performance Max Audien...
New Performance Max Audience Signal Best Structure (Search Themes): • Search Themes Best Pra...
Performance Max Campaigns Best Structure (10 ROAS Example): • Performance Max Struct...
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Work with Growf - the eCommerce marketing agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: www.growfmarke...
I hope you enjoy this video as much as I enjoyed making it. Thank you for taking the time to watch it!.
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[@eddyfental]

Thank you for your videos, it is very interesting.
Could you please illustrate this with a live example?
I find it hard to understand the point of running ads on a blog or FAQ if it's not designed to generate conversions.

[@slowdownstories]

Hey! I like ur videos.
If a company sell two products lets say. Would you go for two pmax campaigns or one pmax camping with two asset groups? Also do you prefer many or few asset groups for companies that have many different sku's? Cheers