Elevating Your Up-Front Contract with Danny Wood

Danny breaks down the importance of an Up-Front Contract and why it's a game-changer for your sales meetings. The Sandler Training Up-Front Contract is a clear agreement between you and your prospect that sets the agenda, objectives, and timeframe for your meeting. It's about mutual respect and transparency - both sides know what to expect.
The UFC builds trust. When you give your prospect the freedom to say no, like in the "Yes-No-Yes Sandwich," it shows you’re more interested in a genuine fit than just making a sale. This approach boosts your credibility, makes your prospect more comfortable, and sets clearly defined next steps.
Sandler by Danny Wood Enterprises
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