Ralph Lauren Flagship (London, UK) : Walking Tour/Virtual Experience
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- Опубликовано: 3 авг 2024
- Welcome to my tour of the Ralph Lauren flagship in London, England!
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I know what you’re thinking: “The London Ralph Lauren shop isn't a dead mall?!” And you’re right, it’s not. I get into exactly what it’s doing on this channel in the video.
The short answer is that it’s an incredibly immersive retail environment and, after the hellish 2020 that brick and mortar retail faced, I think it’s worth celebrating thriving malls and stores like this one in addition to dying retail.
Interestingly, Ralph Lauren created the “RL virtual experience” for a number of their biggest stores during the pandemic. For some reason, the Ralph Lauren London flagship store was not included in that list. I guess I’m just doing my part to bail them out…
Hope you enjoy the tour!
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Intro: Jingle Punks - All This Down Time (pitched down)
Music:
Edith Piaf - La Vie en Rose
TrackTribe - Night on the Town
Doug Maxwell - Honky Tonkin'
Doug Maxwell - Da Jazz Blues
Doug Maxwell - Jazz Piano Bar
All courtesy of RUclips Audio Library.
![Jordan Adetunji - KEHLANI REMIX (feat. Kehlani) [Official Video]](http://i.ytimg.com/vi/EeJ8n5PxFGE/mqdefault.jpg)
I am always happy when I visit this store. Thank you.
I believe the fireplace is functional, not sure about London, but I’ve seen them with a fire lit in the NYC Madison Avenue store once
I went a few days ago to have a Ralph’s coffee, lovely store will be going back!!
Oh yeah, Ralph’s coffee is nice…if a little pricey 💸
The store is as great an attraction as the clothing!
Agreed! Maybe even more of an attraction since, honestly, there wasn't a ton in there that I could afford, lol.
It's nice seeing how the upper crust shops for once.
Also: "If your five-year-old ever needs to launch a boat, this is where you gotta be" make me chuckle a bit.
Got to try to bring the jokes, haha!
This was interesting, had no idea RL had their own mini department store, It’s nice how you were seemingly left alone to browse and film.
Surprised that such a huge store for one brand still exists at all, never mind in high rent central London, hope it can manage to keep going into the future.
I just had a GoPro strapped to my backpack, but I got kinda lucky that the place was pretty quiet. Did have a few "can I help you find anything?"s in the original video's audio, lol.
Honestly, and I'll cover this more in a future video, I think a lot of big brands that have spots in central London only do so because...well, they're expected to! I think, in the wake of covid, that will change pretty quickly.
I shop there a lot, it’s definitely the most beautiful store in London especially the Home collection rooms which are updated twice a year.
Totally agree. I always love to see what they're coming up with down there.
So glad to hear…
A premium store, so nice and elegant. Like it. 👍🏻😊
Thank you! Yes, it's a beautiful shop.
beautiful,thank you.
Quiet commentary, lovely music. Great tour thank you.
Not the biggest fan of listening to my own voice, so I appreciate that. Thanks Elizabeth!
Definitely not worth the retail tag, but still becoming my favorite brand. It's just too classic.
I can't imagine the rent for this building.
They must be getting a lot of customers.
Agreed! Interestingly, a lot of brands are jumping ship and closing their flagship stores in this area. Something I’m hoping to make a future video on when I can get some updated footage of around here ☺️
@@DeadMallWalking Looking forward to it! Cheers!
I'm not rich,but have been to this store often.And bought several items of clothing.Oh,and a chair!
But, it IS worth the retail tag. I have a lot of Ralph Lauren in my wardrobe; maybe 85%. However, I don't have a massive wardrobe. Well, okay, I may have too many sport coats and winter jackets, but, let's not dwell on that. ....On second thought, it might help illustrate my point: While I may spend more buying RL product, it lasts forever. Some of the aforementioned jackets are 25 years old. And, yes, I still wear them. I have an RL sweatshirt my mother bought me when I was 13. It's boys XL and the sleeves are just the slightest bit too short on me now. But, I can still, at age 46, get away with wearing it sometimes. So, I don't need to have a ton of clothes. A select choice of each kind of garment and accessory is all that's required.
Of course, it helps that, while some of these pieces are unique, they're not over-the-top fashion pieces that date themselves. I did have a few like that and had to retire them simply because they were so out of fashion. ('90s Polo graphics, anyone? Though, I do note they're coming back around again.)
What I've started doing recently is buying used RL clothing; off eBay and Etsy. Over the past couple of months I've come into possession of some great RL sweaters and scarves for relatively cheap; one fair-isle cotton sweater is, well, amazing. I've never seen one like it before. But, again, if you look after an RL item, it'll be with you for a long time. These sweaters I've bought look brand new, even though they must be at least seven years old. One Polo Sport sweater I suspect IS from the 90s. But, totally wearable in 2022.
@@bayousbambino427 I have 2 wardrobes full of Ralph Lauren clothes.Shirts,T shirts,Ties,shirts,jeans,chinos,Dressing gowns.Javkets and coats.I am 100% Ralph Lauren.
A lovely soothing commentary (as always) to this cool walkthrough. Did the security guy you passed not mind your camera?!
Thank you! I just had my GoPro attached to my backpack, so it's a fairly discreet filming setup. Honestly, I'm not sure how they'd feel about photography in there...
@@DeadMallWalking Great setup/positioning; it really works and you've captured that rare thing of not having people get in the way of seeing the details of the shop. Brilliant.
Gracias por hacer este video
Great video ❤️
Thank you!
Nice vid I like it
I love individual RL garments but in this environment, I get a feeling of claustrophobia and of brand overload.
I get that. It’s sort of overwhelming thinking about how much it would cost if you just started picking up items there like you might in, say, a department store or a TK/TJ Maxx.
@@DeadMallWalking Or Goodwill. Here in Los Angeles, the thrift stores are full of gorgeous Ralph Lauren pieces (I can't imagine they would destroy their deadstock like some brands we know...). I have a closet full of Ralph's goodies. Very well-made clothing for men, but when I usually pay $6 tops for an Oxford cotton shirt, that seems about right. Retail is for folks who don't know any better, I think.
never been to bond street, this is the closest i'll ever get!
I have some footage of Regent Street coming up as well soon, hopefully!
the one in S Beach Miami on Collins is amazing as well...no pictures allowed!
Interesting, I wonder what the policy is at their other stores around the world...
I want to be here.😮😅
Need one like this in the USA they’re built different!
I imagine you’d have to visit NY or LA to find one like this!
The one we have here in NYC is the Polo mansion 😊
Some years ago when in NY I went to RL offices to drop off my CV as I was thinking of moving to NY. The girl at the desk was so nice, she served me a silver tray with tea and told me that Ralph would be down in a moment. I actually asked "Ralph who" !
Haha! Love this story. Maybe they thought you were another Stephanie? (I'm guessing you didn't get the job, right?)
@@DeadMallWalking Who knows? I was told that Ralph was sorry to not be able to see me so I left, still under the charm of the decor. I left my CV at several designers like Donna Karen, Michael Kors etc but one of the HR people told me that in the US they HAD to give jobs first to americans unless the person seeking employ had some sort of training or talent that they didn't have in the US. I worked often with Americans in Paris who had no problem finding work and getting the right visa, it didn't seem fair at the time.
@@TheFiown Oh well, sounds like you lived to try another day!
Yup, I've encountered that rule as well - jobs need to be listed for a year, to give Americans a fair shot, before they can bring on international hires. But I think there are loopholes out there...
Sounds like you made some headway in the industry anyway? Feel free to email me if you have any great stories about the space!
How the other half live!!
I like your videos. I didn’t have time to watch your latest videos.
Thanks Matthew, glad to have you back!
just beautiful
I shop in Madison avenue NYC. great taste something for everyone
expensive yes but excellent quality the bear sweater's are my favorites oh yes is a must haves I got many of them. thinking about some home collections items too and couple bottles of wine
not for everyone
The bear sweaters are a lot of fun! And the home stuff is always gorgeous in the London store :)
i forgot to mention the store in Madison avenue NYC is not really a store but a mansion. and nicely decorate. love it
0:45 did you see it?
I be too intimidated to go into that store
Beautiful store, but overly done. The outlet mall stores in the US have become gamey if you know what I mean.
I would like to be able to have a physical Ralph Lauren store, unfortunately in Mexico you only see the iron palace, which is a large shopping center that sells luxury brands and there are small stores
Did you know that the outlets are denigrating the status of Ralph Lauren and since 2014 its profits and sales fell and did not recover
Until 2022 it is recovering again
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Call me unsophisticated if you like, but I didn't like the men's section. Seems way too cluttered, total attack on the senses. The women's section was a lot nicer still feels like the same issue is creeping in though.
Loved the home section in the basement and the outside of the building.
I definitely see your point! There's a lot of stock in there, and that's most obvious in the menswear section. I love the basement, as there seems to be a new setup down there every time I get over to London.
Like you better than the shop. It’s okay if you’ve lots of money and no imagination.
Well, I appreciate that, mate! The shop is beautiful, but ultimately it is what it is - an attempt to capitalise on the elitist (but timeless…) nature of the brand itself!