This video, together with your other one about how to handle rejection, nearly go hand in hand in vetting potential clients and setting up the tone for the relationship in an organized & professional way, even if you’re new in approaching clients! Love that one! Definitely helpful, Alex!! I’ll keep it handy to refer back to and be more ready for my next potential client!! 🤓
You are outstanding, Alex! I watched this before but this moment in a more focused way and find out some points that I missed before...you know mood fluctuates sometimes as we are human beings...👍😎
This video is chock-full of great information. Honestly, the thought of approaching a client scared the heck out of me but with this information, I feel like I can do it. Thank you, Alex.
As a person who is new and is trying to get into copywriting, I do not have a portfolio. So instead, I try to offer free values like a free sample the client can try like those little perfume samples just to get a taste of what could happen for them, and hope they like my work and performance and then become a paid client.
Thank you so much for these videos! I just recently found your channel, and I find it so wonderful to listen to someone that's so knowledgable and passionate about copywriting. Amazingly helpful tips that either help reinforce what I already know or help encourage me to try something new. I've recently run into trouble finding clients during this winter season, so I'm hoping to employ these tips and get back to keeping things simple. Thanks again for such excellent content.
Alex, I like copywriting and also like you, what a combination you are providing...sometimes I am listening your info and sometimes I am watching you. Actually I am getting confuse what to do because I don’t wanna miss any of one. 😜😜 And one more thing the information you are providing is unrivalled. The time and effort which you are giving for us is really appreciated. 👍👍
Alex, I don't think there's any other successful Copywriter out there that puts relevant content as succinctly and clearly as you do. Today I'm going to meet with a potential client and I needed a framework of reference. You've provided it marvelously. With all sincerity... Gracias!
I still can't get over how much AMAZING value your videos provide. I feel like this is the kind of information and quality I would normally have to pay tuition for! Still trying to figure out whether copywriting is the direction I want to take next, or if I'd be better suited to content writing. (I've been a freelance translator and editor since 2011.) Your videos and all your printables are crazy helpful. Thank you tonsfully. :)
Well you certainly could. I personally would not recommend it though - the purpose of the discovery is to learn more about them and if/how/where you can help them the most in their business. A branding call typically doesn't happen until you've decided to move forward and work together. Good luck!
@@AlexCattoni gotcha! In my head (that’s wants to get everything done asap :/ haha), I figured I’d wanna know what their tone/vibe is right away because what if I don’t like it? Haha. BUT- at the end of the day it makes more sense that it’s not really the TONE of the subject matter that would turn me off - it would be the subject matter/niche itself that would appeal/not appeal to me. Me think too much 😅🤣
Hi Alex! Sorry I'm a little confused about the project scope. So, I'm gonna ask them to write a project scope? Isn't that something that I have to do and include in the proposal, so I can set my own time on when I can finish it? And besides, I might have already the idea on what kind of copy I will do for them and include in the proposal. As you said, make it easy for them and do everything from start to finish, but I have to ask them to write a project scope? And do you think they know this already or should I send them a template where they can just fill in the deliverables and such? Sorry I just don't understand it hehe, maybe someone can make it clear for me? I'll be having a discovery call next week so I'm preparing for a good impression and flawless flow. Thank you so much!
As someone who struggles with social anxiety, the idea of talking to clients on the phone (especially video chats), make me extremely nervous. Is it even possible to run a successful copywriting business through email alone, without ever actually having to talk to anyone? I’ve had some bad/awkward job interviews over the phone before so I would really prefer to avoid all that if possible…
Hi Alex! Awesome content as always - thank you for all your advice! I noticed you said “don’t email it comes off as desperate” and to call or video chat. I am wondering if you think all emailing / cold emails are a bad idea? I’ve not gotten started yet myself, I’m learning as much as possible online and through books (that you recommended!) and also trying to find my niche. I see others giving advice on cold emailing and wonder if that’s a bad move? What are your thoughts on that?
Hey girl! Cold emailing is definitely a strategy and it can work if you are real, authentic and make the email about the client (not about you). I didn’t mean “don’t email”, I meant “don’t come off desperate”. Email can still work! Focus on how you can add value and what you love about their brand. You may find this video helpful! ruclips.net/video/tvJhKH5JAOQ/видео.html Thanks for watching!
Alex Cattoni thats a nice idea. Right now im working as a sales person and I havent yet started copywriting. But your approach will show the client how honest you are and will jump start a new relationship. Thanks for the info.
Hi, I just send 20 emails to 20 different clients. I didn't beg them, i was clear that they don't have to pay me unless my work gets results. but none of them response. I need help here.
8:34 I replayed this thrice for some reason. Also, are those lenses? The eyes look really gorgeous either way And well, for discovery call or some video call, it'd be better to set up the room background and lightings to make it much efficient. As for the currency matter. So let's say, my currency is INR(Indian rupees), while the client is from USA, having USD. Given I have a bank account linked with PayPal. The payment would be better to be done on INR or USD?(This is really one of the confusing questions I'm currently having) And yes Alex, zee camerrrra is recorrrdinguu! Hehe that was cute
Are what lenses?? My eyes? Nope - all natural! it would be good to have a Professional looking backdrop and good lighting. Even if it’s just a white wall, with little distractions. Lighting is critical I would definitely invoice in USD If your clients are in USD and your PayPal is set up to receive USD. Hope that helps!
If you're already signing one that you don't need two... Just make sure you read everything over thoroughly and you can request to add anything that you'd like to include.
I'm a computer engineer and I just started my company this week. My way of finding clients is not working. Can you give some idea on how to find clients?
I always do it at the beginning of the conversation. I say something like “are you OK if I record this call? I just want to make sure I get everything so nothing falls through the cracks.” No one has ever said no.
Hey Alex I just want to know that when you're first starting out as a copywriter and you wrote something then how would you come to know whether the copy is good or bad without clients? I am preparing samples for my client so that when they ask for it I can give to them but I have written sample and I don't know whether it is good, average or bad so is there any website or software who do this?
Unfortunately, there is no app that will tell you whether your coffee is good or bad. But review this video it may help 5 Copywriting Exercises: How To Write Better Sales Copy ruclips.net/video/UiwcPC4n7Nw/видео.html
Ms Cattoni: While I think I finally spelled your name properly 🤭, I inadvertently found some minor errors/typo's when downloading the very cool template you provided in the link to this video. Or perhaps that's just the format. Either way, it might be worth a look... In any case, Thanks again for the extremely valuable content, info, and positive energy! And... if you ever feel you need someone else on your team to help with these kind of things- I'm Still Available! :) Best wishes!
@@AlexCattoni Thank You for the Awesome Videos! I'll go ahead and delete this thread then, as i did the other one. Thanks again. I'm devouring your videos and all the great content. All the best...
😍I love your content and tips on copywriting. (And damn - you're so beautiful...). Also, I have a question... Imagine you're writing for a local nails salone. Notice that these types of local businesses barely have any sales copy. What type of copy would you most likely write? Is it WSL, VSL...? Also, would you use more pictures instead of words in the copy? How would you personally approach this task? Thanks for your answer:)
@@AlexCattoni thanks for telling me that! I am thinking of approaching and offering a free page of copy, to add value up front, and show my copywriting quality.
You said you have zero design skills but i don't understand how you can use those skills (sorry, i'm learning this language and maybe it's not grammatically correct).
You don’t need design skills to write copy. Sometimes people think it’s necessary since copy and design do go hand in hand when it comes to marketing. I hoped that answers your question.
Write some samples yourself. You don’t need to be paid to have writing samples. Just always be honest where you’re at with you clients. Many companies are happy to pay less for green writers they can train.
I wish I had a mentor like you 😧 Love your channel! :)
Thanks Shray!! I can be your mentor through RUclips! :)
@@AlexCattoni Yes, that you are, indeed 😊 Thanks for uploading here, your videos are super valuable!
This video, together with your other one about how to handle rejection, nearly go hand in hand in vetting potential clients and setting up the tone for the relationship in an organized & professional way, even if you’re new in approaching clients! Love that one! Definitely helpful, Alex!!
I’ll keep it handy to refer back to and be more ready for my next potential client!! 🤓
Woohoo! Yes definitely! Glad you found these videos useful :)
You are outstanding, Alex! I watched this before but this moment in a more focused way and find out some points that I missed before...you know mood fluctuates sometimes as we are human beings...👍😎
This video is chock-full of great information. Honestly, the thought of approaching a client scared the heck out of me but with this information, I feel like I can do it. Thank you, Alex.
As a person who is new and is trying to get into copywriting, I do not have a portfolio. So instead, I try to offer free values like a free sample the client can try like those little perfume samples just to get a taste of what could happen for them, and hope they like my work and performance and then become a paid client.
Your guidance is fully appreciated. Sending gratitude from South Africa!!
Yay! Welcome Christine!
Thank you so much for these videos! I just recently found your channel, and I find it so wonderful to listen to someone that's so knowledgable and passionate about copywriting. Amazingly helpful tips that either help reinforce what I already know or help encourage me to try something new. I've recently run into trouble finding clients during this winter season, so I'm hoping to employ these tips and get back to keeping things simple. Thanks again for such excellent content.
Thanks for being here!!!
Love it! And I love your video editing 😍
Thank you so much!!
Thank you
Thank you Alex. This video has so much valuable information! I have yet to have my first client call :-)
Alex, I like copywriting and also like you, what a combination you are providing...sometimes I am listening your info and sometimes I am watching you. Actually I am getting confuse what to do because I don’t wanna miss any of one. 😜😜
And one more thing the information you are providing is unrivalled. The time and effort which you are giving for us is really appreciated. 👍👍
Thank you!!
Welcome Alex, keep growing, my blessings is always with you. 😊
Alex, I don't think there's any other successful Copywriter out there that puts relevant content as succinctly and clearly as you do. Today I'm going to meet with a potential client and I needed a framework of reference. You've provided it marvelously. With all sincerity... Gracias!
Thanks so much Gonzalo!! Hope the meeting went well! :)
your channel deserved way more subscribers and views! So many valuable contents are being given for free! Thank you so much !
Thanks so much!!
Effervescent Alex ! Big thanks for your guidance 🙏
My pleasure!
I still can't get over how much AMAZING value your videos provide. I feel like this is the kind of information and quality I would normally have to pay tuition for! Still trying to figure out whether copywriting is the direction I want to take next, or if I'd be better suited to content writing. (I've been a freelance translator and editor since 2011.) Your videos and all your printables are crazy helpful. Thank you tonsfully. :)
Aw thanks so much! I say go for what feels best and you can always pivot as you evolve!!
Congratulations on your 10k subscribers (future pacing) 😉
Lol!!! Thanks!
Hey Alex ..thanks to sharing good information..and one thing..u r so beautiful...!
As always, great content. Love Wednesdays.
Yay! Thanks Joe
I am have found this channel a few days now and noticing how fast it is growing damn..
Thanks so much!
I am not a "copyrighter" but still valuable information for any freelancer or self employed person
Awesome I’m glad you found it helpful!
This is awesome! I already feel a lot more confident about approaching new clients 😍
Thanks a Bunch!
you're welcome!
Thank you Alex, for video and template :))
Love this. Question: could you just combine the brand and discovery call? And go over their brand's tone/vibe right off the bat?
Well you certainly could. I personally would not recommend it though - the purpose of the discovery is to learn more about them and if/how/where you can help them the most in their business. A branding call typically doesn't happen until you've decided to move forward and work together. Good luck!
@@AlexCattoni gotcha! In my head (that’s wants to get everything done asap :/ haha), I figured I’d wanna know what their tone/vibe is right away because what if I don’t like it? Haha. BUT- at the end of the day it makes more sense that it’s not really the TONE of the subject matter that would turn me off - it would be the subject matter/niche itself that would appeal/not appeal to me. Me think too much 😅🤣
I love this lady! ⚘🌷
Thanks for the SOW, video, and love the music
You’re welcome!!
All of the above, and love the intercard pictures.
Wooohh! Thanks for another great content.
You’re welcome! thanks for watching!
GOLD 😍
This has been huge! Thank you!
Thanks for sharing. Which video has the 10 step copywriting process that you mentioned at the end of this video?
You are amazing.
Hi Alex! Sorry I'm a little confused about the project scope. So, I'm gonna ask them to write a project scope? Isn't that something that I have to do and include in the proposal, so I can set my own time on when I can finish it?
And besides, I might have already the idea on what kind of copy I will do for them and include in the proposal.
As you said, make it easy for them and do everything from start to finish, but I have to ask them to write a project scope?
And do you think they know this already or should I send them a template where they can just fill in the deliverables and such?
Sorry I just don't understand it hehe, maybe someone can make it clear for me?
I'll be having a discovery call next week so I'm preparing for a good impression and flawless flow. Thank you so much!
You would write out the scope based on the conversation you have with them!
As someone who struggles with social anxiety, the idea of talking to clients on the phone (especially video chats), make me extremely nervous. Is it even possible to run a successful copywriting business through email alone, without ever actually having to talk to anyone? I’ve had some bad/awkward job interviews over the phone before so I would really prefer to avoid all that if possible…
...and you got great taste in music! #moonchild
Now, on the other hand, this video with Trump, got me a different impression of you lol IF you read my other comment.
Interesting.
Hi Alex! Awesome content as always - thank you for all your advice! I noticed you said “don’t email it comes off as desperate” and to call or video chat. I am wondering if you think all emailing / cold emails are a bad idea? I’ve not gotten started yet myself, I’m learning as much as possible online and through books (that you recommended!) and also trying to find my niche. I see others giving advice on cold emailing and wonder if that’s a bad move? What are your thoughts on that?
Hey girl! Cold emailing is definitely a strategy and it can work if you are real, authentic and make the email about the client (not about you). I didn’t mean “don’t email”, I meant “don’t come off desperate”. Email can still work! Focus on how you can add value and what you love about their brand. You may find this video helpful! ruclips.net/video/tvJhKH5JAOQ/видео.html
Thanks for watching!
Alex Cattoni Got it! I appreciate the insight and thanks so much for the reply!
@@jenm6186 You got it!
What would you present for a portfolio with NO completed jobs? What did you do starting out?
I would submit writing samples you have done for yourself and be very honest that you’re new and looking to learn.
@@AlexCattoni what did your very first approach look like?
I used writing samples from my full-time job that I had before I started my business.
Alex Cattoni thats a nice idea. Right now im working as a sales person and I havent yet started copywriting. But your approach will show the client how honest you are and will jump start a new relationship. Thanks for the info.
Hi,
I just send 20 emails to 20 different clients.
I didn't beg them, i was clear that they don't have to pay me unless my work gets results.
but none of them response.
I need help here.
Try different copies, diff email subject lines. You need to test.
8:34 I replayed this thrice for some reason.
Also, are those lenses? The eyes look really gorgeous either way
And well, for discovery call or some video call, it'd be better to set up the room background and lightings to make it much efficient.
As for the currency matter. So let's say, my currency is INR(Indian rupees), while the client is from USA, having USD. Given I have a bank account linked with PayPal. The payment would be better to be done on INR or USD?(This is really one of the confusing questions I'm currently having)
And yes Alex, zee camerrrra is recorrrdinguu! Hehe that was cute
Are what lenses?? My eyes? Nope - all natural!
it would be good to have a Professional looking backdrop and good lighting. Even if it’s just a white wall, with little distractions. Lighting is critical
I would definitely invoice in USD If your clients are in USD and your PayPal is set up to receive USD.
Hope that helps!
@@AlexCattoni it did helped 😁
What if my client is a big company and send me a contract? Should I send my contract as well or a statement of work?
If you're already signing one that you don't need two... Just make sure you read everything over thoroughly and you can request to add anything that you'd like to include.
I'm a computer engineer and I just started my company this week. My way of finding clients is not working. Can you give some idea on how to find clients?
Check out this video! How To Get Clients: 4 Copywriting Tips For Beginners ruclips.net/video/cxfxmLMRfP0/видео.html
How To Get Clients: 4 Copywriting Tips For Beginners ruclips.net/video/cxfxmLMRfP0/видео.html
The attached link is not working, Alex.
Hey! Try this one: copyposse.com/sow
Alex, when do you inform your client that the call will be recording? When you arrange date and time or when you begin the video conversation?
I always do it at the beginning of the conversation. I say something like “are you OK if I record this call? I just want to make sure I get everything so nothing falls through the cracks.” No one has ever said no.
@@AlexCattoni thank you :)
Hey Alex I just want to know that when you're first starting out as a copywriter and you wrote something then how would you come to know whether the copy is good or bad without clients?
I am preparing samples for my client so that when they ask for it I can give to them but I have written sample and I don't know whether it is good, average or bad so is there any website or software who do this?
Unfortunately, there is no app that will tell you whether your coffee is good or bad. But review this video it may help 5 Copywriting Exercises: How To Write Better Sales Copy ruclips.net/video/UiwcPC4n7Nw/видео.html
Ms Cattoni: While I think I finally spelled your name properly 🤭, I inadvertently found some minor errors/typo's when downloading the very cool template you provided in the link to this video. Or perhaps that's just the format. Either way, it might be worth a look...
In any case, Thanks again for the extremely valuable content, info, and positive energy!
And... if you ever feel you need someone else on your team to help with these kind of things- I'm Still Available! :)
Best wishes!
Hahaha thanks for proof reading!! I’ll get my team on it!
@@AlexCattoni Thank You for the Awesome Videos! I'll go ahead and delete this thread then, as i did the other one. Thanks again. I'm devouring your videos and all the great content. All the best...
Alex, What's the secret of you smiling? how did you smile like that? 🔥
😍I love your content and tips on copywriting. (And damn - you're so beautiful...).
Also, I have a question...
Imagine you're writing for a local nails salone. Notice that these types of local businesses barely have any sales copy. What type of copy would you most likely write? Is it WSL, VSL...? Also, would you use more pictures instead of words in the copy? How would you personally approach this task?
Thanks for your answer:)
I'd say most of the copy would be for local marketing such as ads on Facebook or Google :) You can check out my video on how to Write Better ads!
@@AlexCattoni Thank you!:)
When you first started out in copywriting, did you respond to a job opening, or go out and pitch to someone?
All pitch!
@@AlexCattoni thanks for telling me that! I am thinking of approaching and offering a free page of copy, to add value up front, and show my copywriting quality.
I haven't understood...
How do you relate design and copywriting?
Can you clarify your question?
You said you have zero design skills but i don't understand how you can use those skills (sorry, i'm learning this language and maybe it's not grammatically correct).
You don’t need design skills to write copy. Sometimes people think it’s necessary since copy and design do go hand in hand when it comes to marketing. I hoped that answers your question.
Ok, i got it thanks
Do you use a LinkedIn Premium account to reach your market? I have one, and I understand that is a great way to approach it.
I’ve never personally done that but seems like a good idea!
Please Alex we are working on translating the video into Arabic 🙏🌷
Someone who's starting to write copy, How to make a portfolio ?
Write some samples yourself. You don’t need to be paid to have writing samples. Just always be honest where you’re at with you clients. Many companies are happy to pay less for green writers they can train.
Every time she says "posse", I hear something else.