Retail Media Networks: Growing to a $60 Billion Industry by 2024 | Episode 48 | Merkle

This episode features guests Megan Cameron, VP, Monetization Strategy, and Jeff Sevaldson, Director, New Stream Media. Listen to hear these experts chat with Gaia and Andreah about the selling side of retail media networks, growing to a $60 billion industry by 2024.
Highlights include:
• What are retail media networks?
• How do retail media networks bring the shopper experience to life?
• Why are retail media networks not just another shopper marketing tactic?
• How can retail media networks strengthen retailer-brand relationships?
• How can retailers expand relationships with endemic and nonendemic brands?
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