The Benefits of Agency Work | Creatives Grab Coffee 63

In this conversation, Jeffrey Riley, co-owner of Noble Bison Productions, discusses his experiences working with agencies and the challenges of breaking into the industry. He highlights the benefits of agency work, such as higher budgets and more creative opportunities. Jeffrey also shares his strategies for building relationships with agencies, including follow-up emails and reaching out to new agencies. He emphasizes the importance of having a strong portfolio and suggests taking on passion projects or spec ads to showcase desired work. Overall, Jeffrey encourages filmmakers to be proactive and persistent in pursuing their goals. The conversation revolves around the topic of pricing and budgeting in the creative industry, specifically in the context of video production. The speakers discuss the idea of doing spec work or offering discounted prices to attract clients and build a portfolio. They emphasize the importance of reframing the mindset around spec work as a marketing strategy rather than working for free. The conversation also touches on the challenges of scope creep and the need to communicate and negotiate additional costs for extra services. The speakers share their experiences with event shooting and editing, highlighting the difficulties and frustrations involved. In this conversation, Jeffrey Riley of Noble Bison Productions discusses various aspects of the video production industry, including pricing, budgeting, and the sales process. He emphasizes the importance of transparency and open communication with clients, as well as the need to adapt to changing budgets and project requirements. The conversation also touches on the challenges of competition and the importance of building rapport with clients. Overall, the conversation provides valuable insights into the business side of video production.
Chapters
00:00 Introduction and Challenges with Riverside
03:00 The Exciting Potential of AI Voiceovers
06:11 Introduction to Noble Bison Productions
07:15 Clientele and Favorite Projects in Denver
11:31 Working with Agencies and Targeting Specific Industries
16:27 Preference for Agency Work and Relationship Building
25:25 The Numbers Game of Cold Sales and the Importance of a Strong Portfolio
30:07 Hot Take: Taking Initiative and Doing the Work You Want
32:46 Reframing Spec Work and Marketing Strategy
39:23 Navigating Scope Creep and Negotiating Costs
48:39 Challenges and Opportunities of Event Shooting
51:07 Upselling as a Strategy
57:05 Transparency and Communication
58:45 Adapting to Changing Budgets and Project Requirements
59:15 Accounting for Costs as a Professional
01:00:31 Showing Options and Allowing Client Choice
01:03:53 Navigating Competition in the Industry
01:06:20 Balancing Creative Control and Client Budgets
01:11:19 Building Rapport with Clients
01:18:21 The Meaning Behind the Name
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: open.spotify.com/show/2vHd8Bd...
🍏 Apple: podcasts.apple.com/ca/podcast...
🎞️ Produced by LAPSE PRODUCTIONS - www.lapseproductions.com
To learn more about the show, visit: www.creativesgrabcoffee.com/
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