How Squid Game Changed Streaming
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- Опубликовано: 17 окт 2021
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I personally really enjoyed watching Squid Game and love thinking about how this show will change how streaming companies think about content production. It would be awesome to see more studios taking risks on shows like Squid Game, and I definitely want to see DeepFakes to start being used commercially more often!
ABOUT JOHN COOGAN:
I am the co-founder of soylent.com and lucy.co, both of which were funded by Y Combinator (Summer 2012 and Winter 2018).
I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.
I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible and then deliver them to the widest possible audience. I'm a big fan of machine learning, python programming, and motion graphics.
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CONTACT:
You can get in touch with me via Twitter: / johncoogan
Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence. 
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i watched this video thinking this was a youtuber with probably over a million subscribers. It really shocked me to see how underrated you are. This is very well written, edited, hosted and just really interesting. Keep making this kind of content! This channel will blow up!
I seriously love getting comments like this so much! Thanks for taking the time to write it! The growth has been really strong! (I had less than 100 subs one year ago!) It’s been a really fun journey! And I still have time to respond to comments lol, big benefit of having a more modest audience.
@@JohnCooganPlus Wow thats really good growth! Keep making content like this and those numbers will grow exponentially! Almost thought I was watching a Vox video or something, but better! Your voice works really well for this type of video as well. Everything is honestly just spot on. Bravo!
Also the video about Facebook and the Metaverse was also just so captivating!
I thought the same! The quality of your videos is on another level.
Yeah, really underrated, I also was sure he's in millions.
Focused and logical text, good pacing and pronunciation, crisp editing... Great content!
The production value definitely matches or exceeds that of an established RUclips channel. Keep up the amazing work, love your content.
"and no, I'm not about to transition into a VPN ad" 😂🙏
Fast forward 30 years. I am watching a show suggested to me by the algorithm.
The voice, language, appearance, and mannerisms of the characters have all been “deep preferenced” to make them more relatable to me.
I am watching content individually curated by the algo for me.
I am never watching the same thing as you even though the content is meta indistinguishable.
We are never watching something different from one another. The difference in perspective is unexplainable.
Everything is red. Red is your favorite color.
Sounds like a Black Mirror episode waiting to happen.
@@JohnCooganPlus
I think it’s just like everyday.
Yo dog are you on URBIT?
Yeah, I think coating everything with our personal preferences would stunt our ability to adapt to changes and differences.
@@binaryvoid0101
Changes were an illusion of the modern conscious
Change no longer occurs
As it never has
Would you like more Red?
Jk you always have just the right amount.
The question didn’t even register
The joke cannot land in an empty void
@@JohnCooganPlus more like - YOU are now a deepfaked avatar on any movie/story you like with multiple choices and outcomes. you would no longer distinguish what is real or fiction anymore.
I think an under rated part of squid games was the fact it was a cultural critique that was disguised as a survival film. Much like Joker wasn't just another super hero movie. It was a critique.
nobody thought joker was another super hero or a super villain movie.
@@dioxyde0 not saying anyone did think that. I'm saying the fact it wasn't is why it did so well.
I think that part is pretty obvious, Joker too
Wasn’t that much of a critique more than “life is cruel, need money”
@@takeiteasy6346 it was a bit more clever than that. It got you to relate to a bunch of characters. Empathize with them. Ask yourself how much cruelty you'd endure or inflict in the pursuit of money.
What made it work is that you wondered how far you would go.
I think many were surprised by the show's quick rise of popularity. There are other equally amazing foreign language shows, but didn't get that much hype so quickly.
And also the Squid Game directors tried for 10 YEARS to get it into Netflix. Nothing on Netflix management side was brilliant here.
It's a wild card
A Blumhouse horror movie approach to the streaming war: smaller budgets, more creative freedom, more breakout hits = more eyeballs.
I just love every piece of it. From launching balloon rocket straight to a Netflix feature. Big ups.
Glad your on-board for the random topics!
Same, in checking not really, but if you continue, you'll make big
With this level of content I'm sure you can make it on youtube! I have seen a few of your videos and they are alle great and interesting! Keep on doing what you do and I'm sure this channel will grow big!!
wow dude yor content is so well-made and im actually surprised it doesnt get that much recognized yet. keep up the good work!
This is fast becoming my favourite channel, the quality is nuts at 70k can’t wait to see what happens when he hits the mil. Keep it up!
Love the content and the topics! I‘m glad I‘ve found your channel, thanks to my interest in the metaverse. Keep it up!
This channel will definitely go places. Great contents.
Great video man, you can tell the effort that goes into these. Subscribed!
your content is awesome man!
Thanks! You too! Just got completely sucked into one of your reaction videos. Super engaging and informative!
This is the second video that I'm watching from your channel. So far, I absolutely love the experience!! I don't understand why you don't have a million subs already. You probably would in less than a year. Anyways, keep up the great content! I am willing to spend more streaming time on youtube over netflix for you channel 😁
Thanks a lot! Love hearing that.
You are so good! I just found out your channel searching for a metaverse video and now I'm binge watching your channel
Same here.
Wow, love hearing that!
Your editing skills and lighting are on point my friend. Your video was extremely enthralling and very educational be educational you definitely gained a subscriber. Thank you for putting in all the hard work that you do my wife does alot of RUclips stuff and the amount of hours behind the scenes is insane! So hats of too you 👏
Hooked from the star to the end . Well made and theres a little something with the music that makes it even more wonderfull ! Lovely content
You create the most interesting videos on RUclips. The topics you discuss quickly catch my attention. It's difficult to stop watching.
That's awesome to hear! 100% my goal with the channel.
As a German, I’d say it wasn’t a well fitting mouth motion.
All in all you are just not used to dubbed content in the US. You kinda forget about mouth motion missmatch. Only benefit I see, it’s cheep. You can use less experienced voice actors or translators to get good results without taking motion too much into account.
True, wer German get all kinds of American shows and movies dubbed and they do a fantastic job.
I think it would be more effort to deep fake a different mouth motion than a voice artist improvising.
@@MinishMilly Do people look at mouths when someone talks? Seems weird haha.
That was a test from 2 years ago as he said. Nowadays the tech is much better. Check the channel "Two minute papers" and search there. It will soon be good enough to be used commercially.
@@Milo19970 Yes - they do.
In terms of psychology you pay most attention to eyes and mouth to read the other person.
The mouth is full of expression.
There are many well known facial expressions that boy language experts have specific labels for where the mouth is the central component of what the other person is doing.
Feel free to Google that.
You know it's a John Coogan video when your mouse instinctively gravitates toward the like button 👍
Hahaha! You know it’s a FinalBox comment when tap the ❤️ instinctively.
@@JohnCooganPlus LOL
this video won my subscription. every video I have seen from coogan has been actually pretty good, even though I've been skeptical for a while. I'm hopping on the train, keep going man!!!
Great content john! Happy that I found your channel
Extremely enjoyable content and you left me wantig more. Moreover, you left my brain in a state of intellectual deep learning to research!
That’s great to hear!
Another great video, another like. The link to deep fake was fascinating!
Man I only seen 3 of your videos including this one bit holly your underrated man
Thanks a lot! Glad to hear you're enjoying the videos!
Your videos are so inspiring. Happy to find your channel!
Fascinating video! Great work!
You videos are really very well explained.I really enjoyed it so much, keep it up. 👍👍
Just found your channel. Loving the format and your analyses. Thank you! Super interesting and enriching.
Such great content. I’m happy to be an early subscriber, keep it up!
Great insights really liked the point you made about two genres in one show. We were picked up for a documentary film and without knowing it are building the film around the two genres as well.
Just found your channel. Very entertaining and informative. Your presentation style with analytics comes across as fresh and thought provoking.
Well done.
Thanks so much!
There are no shortcuts to *getting rich* ,but there are *smart ways* to go about it. I realized early in life the importance of investing for financial independence and have invested with great returns working with *a professional.*
I've always been fascinated with investing and as such would appreciate some help on how to go about it without incurring losses.Can you share the investments you have made and your experiences with them?
Thanks
@@kristenjosephinebalsamo7630 I engage in profitable investments such as:- real estate, NFTs, crypto and stocks and through proper advice and management by a licensed financial adviser (Hamilton Phoebe Zoe), I have achieved good returns on investment. I will recommend that you work with a professional for a better investment experience as well as a good return on investment.
@@dianaroberti872 I appreciate this information, how can I get in touch with your financial advisor as I am really interested and would want to start investing
@@kristenjosephinebalsamo7630 As to get more details about my financial professional (Hamilton Phoebe Zoe);do an internet research with the full names above to easily approach her and as well write her.
Working with a financial professional is best compared to none. They have loads of information which helps a lot in creating wealth, I know Hamilton Phoebe Zoe and I'm happy they mentioned her here.
Working with her made me understand the fact that you can't compare growing your investments yourself to that of a financial professional
Love the production of your video, just subbed booooiiii
This was really great content, thx! 🙏🏽
Your content is insane! This channel is gonna blow up sooner or later.
Thanks!
I loved your jab at VPN ADS, keep up the great work, you got my sub
Have been sick the last few days and binge watched Squid Game finally! I don't know why I waited so long
This is the 3rd video of yours I'm watching and I have to say something...
My goodness! This is one of the best channels I came across in the past 4 years. I too was shocked to see you didn't have 2 mil subscribers.
All of your topics reflect things I think about constantly. You break them down so sooo well. Having above excellent production, scripts, and good face just makes the whole thing more amazing.
Thank you so much 👍
You said it yourself - Great content always rises to the top. 👍🏾👍🏾👍🏾
I agree with what some of the other folks have commented - the quality of content on this channel definitely justifies having a larger following! Keep up the good work offering unique insights on meaningful developments in tech, and the channel will continue to grow :)
Just found you channel, impressive content!
Hey John - Do you mind me asking what microphone you're using? You're videos are awesome and your audio is on point!
I use the Sennheiser MKH-416 but it would be useless without all the sound treatment in my room. Basically the entire room is sound paneling lol.
I subbed today great work man, do a video on safemoon 😅 with your quality and explanation would be great 👍
Your content high quality, keep it up.
Your page is so underated.......you have great contents
Amazing video man!
After watching your one video I got addicted to your videos
It have a unique style of story telling do more videos brother ☺️
Thanks a lot! Working on a bunch more. Big one coming tomorrow!
Love your content! Keep up the good work!
Thanks!
I love your content can’t wait for more
Your analysis was way more in depth than the one I did for a school report. Damn its good though, wished I had came across your video sooner! I submitted the report 2 weeks back :)
This is very informative, great content
Funny that you mention Battle Royale genre, showing Miike Takashi's As the Gods Will, but not showing a clip from the O.G. Battle Royale itself :)
Great content though! And for sure some good pointers made, to keep in mind for the near future! Thanks!
My favourite channel, better than *Netflix* . It must take you ages to produce these videos.
5:20 It actually was. The plot is similar to lots of anime and manga. :) But because lots of people ignore these genres, it was something new for them.
Very high quality channel 👍👍
M sure it will hit 1 million very soon
This interesting to hear, watching your videos
Well crafted video. If you don't mind me asking, what's your profession (before RUclips?)
Another great video!
Thanks! Glad you enjoyed it! This was a fun one to make since everyone is talking about the show constantly.
I remember a while back when we talked you mentioned how live streaming (like twitch style) will be the future of entertainment more so than pre-recorded content like on RUclips. Curious if you still hold that belief & how that would map to the movies/tv show industry
My point with streaming was that it’s newer and therefore has more opportunity in some ways. Most genres have moved to RUclips successfully, but not streaming yet.
Prank shows on MTV became Jake Paul on RUclips
Game shows became Mr Beast
Discovery / science TV -> Mark Rober, etc.
There aren’t as many genres that have moved over to streaming yet. It’s basically just gaming and politics right now, but I do think that most other genres will find footing in streaming eventually. But the biggest streaming game show probably won’t be run by Mr. Beast. It will be built by someone who thinks about streaming from first principles and disregards RUclips type content (at least at first).
Very high quality content! It's just a matter of time before your channel blows up with success. I am very interested in further research ont he pice you mentioned at 8:07. Would you mind linking in some references? Keep up the amazing work, thanks!
Never mind I got it, for a fraction of a second the title of the paper actually flashed on the screen "Text-based Editing of Talking-head Video" googling did the rest.
@@darekm101 ah sorry! Should definitely have linked the paper in the description. The RUclips video about it is good too. DM me if you want to chat more!
Very good Content man
No words, I got addicted to your channel.
Love to hear that!
I expected more subs for this quality. Wow, it's good. Got my sub though
Awesome content! Keep it up! Subbed
Thanks!
Good video but wanted to point out that the digi doubles that ILM has done for Star Wars rogue one of Tarkin and the Irishman were NOT deepfakes. Jsut digi doubles. Which is actually a lot harder, way more work, and more difficult to get looking right as well. They are fully recreating the characters in 3d and rendering them rather than manipulating the 2d video input with ai as a compositing effect.
Still makes me sad that the actor that played tarkin there that played tarkin passed away. He literally played that role so fucking well.
Wow dude Fire content. Have been watching through your videos just phenomenal content! I think you could make a cool video on NETVRK. They are the first Metaverse project to be both in VR and built on Unreal Engine 5 ! Pretty cool stuff.
we love you john !
Great high quality video again
Thanks! Appreciate that!
With a background in deep learning and a bit of experience with generative adversarial networks I actually considered this back in 2017-2018.. Didn't get beyond playing and coming up with a name (Deep Dub (duh)).
I ended up not pursuing it among other reasons because I thought there would be too much competition and I didn't have a unique insight in the technology. I am honestly surprised that there aren't more doing this. I would think with pre-existing code and data you should be able to make a prototype in 3-4 months with 2 people. Not sure why there isn't...
A key challenge I think is the translation. Just like good book translations aren't word for word translations I think you would have to (eventually) go away from word for word translations here as well. Perhaps you could go from German to English, since they are quite similar. But doing word for word from Korean I think would be jarring.
Yeah that makes a lot of sense. The good news is that Netflix already has human translators working on the problem of word alignment. They do their best for the dubbed version, but obviously it’s not perfect. V1 would probably just use the final edited video file, but V2 could actually use raw footage from the show to make slight changes to the edit as necessary.
I think the problem with this idea is less competition and more market size. It’s definitely a cool technology, but you would have to sell to Netflix, Apple, HBO, etc and it’s not clear how you could get really, really big. Maybe real-time translation, dubbing, and mouth-remapping for products like Zoom calls could be a long term goal. Who knows, but something is going to happen here for sure.
@@JohnCooganPlus I think your are right about scale. You should however not discount flow tv. Many countries, Germany, France (and probably Asian countries as well) dub a very large percentage of the foreign content. That said it would be hard to see true scale here either. I don't really think live translation in the classical sense (tourism, business trips, politics) are good, because the value of sounding like yourself here isn't that high (correctness of translation is much more important, and technology overlap is small)
I see two interesting strategies - be a pure technology company that aims at an aqua hire + bidding war between the platforms. This could probably still be a 100m usd exit.
The second strategy is live translation + voice modulation etc for metaverse. Quite speculative, but the value of not having to language segregate the metaverse would be huge, and here I actually think sounding like yourself is valuable in a metaverse context (great video on the metaverse also BTW)
@@ProxyProof yeah, I 100% agree with you. The overall "media" market just isn't big enough to sustain a decacorn in that area alone. $100M seems like the right size here, but maybe there's something we're missing. Metaverse applications are interesting because Facebook research already released a paper where they can compress facial animations down for reconstruction in VR. Should be much easier to transform the output given that the fundamental features have already been identified by the algo. Definitely keeping an eye on this space.
It's one thing to have additional audio tracks per dubbed language, but it's a completely different beast doing it with HDR 4K video. Doesn't seem feasible.
The algorithm must like this video now, I subbed.
Bring on the mouth re-mapping. My biggest complaint about international content is the gabber mouths that don't match the words. Re-mapped mouths, even if not used in every scene, would take some of the pain out of watching foreign language films.
bro. Subtitles
Getting eyes on your videos and creating new videos is tough. Kudos for keeping at it. I am having a hard time working full time and doing a you tube channel. I see you are the founder of two companies. Are you working full time and doing these videos as well? How do you do it?
I’m full time at one company, completely out of the day-to-day at the other. These videos wouldn’t be possible without my amazing editor!
@@JohnCooganPlus Thanks. You definitely have a good editor. Kudos.
Tbh I personally watched Squid Game because it had appealing cinematography,therefore this mini games seemed interesting,that is the exact reason why Mr.beast video was also popular. Simple as that ,no need to complicate plot or write the best characters or their ambitions,just pure enjoyment is enough when you are in home bored and searching for a new show to binge + tiktok played a huge part on its marketing.
One day, you get fully deep fake shows personalized for you.
I really appreciate this channel, also but not only for the quality of it's content, but because there is no clickbait thumbnail BS going on.
Edit: I haven't seen squid games yet and you should have said spoiler alert!
You forgot to mention one very important factor of Deep Fakes.
No professional studio can use an actor/actress' physical likeness or likeness of voice without permission.
If the original actor/actress is dead, or physically/mentally incapacitated then the studio must seek permission from their estate.
... Unless the studio wants to get sued.
"and no, I'm not transitioning into VPN ad"
Maybe next time 😂
The credits should go to the writer as much as Netflix. The script for Squid Game was out as early as 2008, and had full seasons fully fleshed out. Seasom 1 is only thr beginning for this series.
7:05 I know you weren't, my sponsor block extension didn't show anything :D
Deepfakes for dubbing... now that's a fascinating idea
new video about this coming soon
6:54 man that was so funny because I actually thought an sponsor was coming up
Remember we're here because we support you, no smash that like button n subscribe bs 💪💪🎯
I'm in a Translation school and a Translator can't be replaced easily by that I mean that we are a completion to translation technologies also in the first years and first school day in my Translation school we learn that Netflix translators do bad translations because they are under pressure .
For those deepfake examples, currently they could only work for situations where: The light is good and does not change, the subject is facing directly forward, the replacement actor is light and angled the same, the angles/position of the character do not change dramatically during the deep fake (head is not turning from side to side/moving around much).
This is why you always see examples from the "zoom meeting"/"news broadcast" perspective, and not a fight sequence or dramatic shot. As well as with good light (very little shadow) and constant light level.
Cheers from Poland :)
Incredible content
The Netflix ceo (ted Sarandos ) just looks like ‘Netflix’ - idk how to explain it he just does
lol it’s like dog owners who look like their dogs but for companies and their CEOs.
Gotta ask…what is the car model behind you and where can I get one? 👀
After watching some of your videos without paying attention to subscriber or views, I thought it's 19M subscriber at first look.
Wow, that’s amazing to hear!
Netflix has great content and cool video man :]
KEEP IT UP 😉💪👍❤️😎.
Just have patience. KEEP GROWING.
Squid Game is just another Mr. Beast video but with high budget and violence. And that's why people liked it so much
but I like squid game, but don’t like beast content though
In ASEAN, night market and anything that sells toys and keychain sells squid game based merchandise
The problem with dubs isn't the fact that the mouth movements don't match the audio... It's that the dubs are done by subpar actors and are edited in (audio) very poorly.
The key to the Netflix strategy is that they are focused on content that will bring in new subscribers, because that is where their growth is. And to bring in new subscribers, on a platform that has a strong content library representative of the industry as a whole, you have to reach people who are not being attracted with that representative content - people who are looking for TRANSGRESSIVE content. Content other platforms don't have, and aren't pursuing. The kind of content they can only get on THIS platform.
The inherent problem here is that Netflix doesn't have data on the stuff people NOT on their platform like and want. They have to guess. But at least they ARE guessing; other platforms seem to be operating under the assumption that they have a buttload of content, but people are still not subscribing - it must still not be enough. This isn't how people think. Would I like to see some of the stuff on Peacock? Sure. But is there anything on Peacock I can't live without? Not at all.
Excellent point
I liked squid game purely from a cultural point of view, getting insight into some of the South Korean assumptions, the way they react to North Korean people, the way they are with race, the different values they have.. It really made me open my eyes to South Korea a lot more. Wonderful culture
I work in AI at Google, and I'd be happy to answer an emailed list of questions, as long as they are not at all related to my work. Thanks for the great content!
I was surprised to ear that in the US people watched it dubbed.
In Portugal it's extremely rare to dub content, only younger audience have that feature and some animes.
If that last technology that you mentioned works fine it will definitely be a game changer for voice actors.