Winning SGE with UGC Content

Are you wondering how to start or refine a user-generated content (UGC) strategy to compete in the SERPs?
Tory Gray-CEO of The Gray Dot Co., an SEO, Data & Market Intelligence Company-joins us to share her expert knowledge on building a user-generated content program (UGC) that's optimized for SEO in Google's Search Generative Experience (SGE) world.
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Key moments in this session:
3:36 The history of why user-generated content is beneficial to SEO
8:20 Why is Google obsessed with UGC right now? Information gain
13:59 What is UGC and how to implement (with examples)
21:20 How UGC content can benefit your SEO efforts and goals
24:20 Here's how you implement a UGC program for SEO
30:56 Getting quality UGC at scale
40:25 KPIs for measuring UGC impact
42:40 Q&A with Tory and Bernard about UGC
48:20 Tips for building a case for a UGC program
About Clearscope:
Clearscope provides tested + trustworthy content-led SEO education from the industry's leading experts so you can make confident strategy decisions for organic traffic growth.
At Clearscope, we created the industry's most advanced content-first SEO optimization platform that empowers you to produce relevant, high-quality content that drives results-including businesses such as HubSpot, Condé Nast, Webflow, and IBM.
We're proudly a small, bootstrapped and independent team of content-led SEO nerds that are here to help you grow and protect your search traffic. Our customers love us-and we've got the referrals to prove it.