Clearscope
Clearscope
  • Видео 126
  • Просмотров 119 095
The Secret to Sustainable Content with Jessica Malnik
Join experienced content marketer Jessica Malnik as she shares her unique content strategy framework that can help your content compound in value over time.
*Key moments in this session:*
0:00: Introductions
2:30: How to get off the content production hamster wheel
3:25: Keyword research is no longer enough. Listen to your customers. Do audience research.
5:10: How to build a strong content foundation
9:35: Jessica's content moat framework
18:20: How to include distribution into your content creation process
20:55: Practical tips for building your content moat framework
26:00: Q&A
27:45: Jessica's process to collect sales and customer team information and influencing clients to do so
28:50: Why Jess...
Просмотров: 210

Видео

Content Teardown + Audit with Crystal Carter of Wix
Просмотров 22821 день назад
Crystal Carter joins Bernard Huang of Clearscope for an engaging teardown and audit session of attendee-submitted content. The pair will review sites live and give candid, actionable feedback about what they'd do more of-or what they'd do differently. Key moments in this session: 0:00: In one word, where do you see the future of SEO heading in 2025? 6:50: Crystal audits the first site, a law sc...
What's going on in SEO with Allie Decker, Eric Enge, Amanda King, Wil Reynolds, and Nigel Stevens
Просмотров 26528 дней назад
This brilliant panel of top marketing and SEO agency leaders joined the Clearscope Webinar Series to talk all things SEO in 2024. *Key moments in this session:* 0:00: Bernard starts with an icebreaker: What is your SEO superpower? 4:25: Panel intros: Allie Decker, Eric Enge, Amanda King, Wil Reynolds, Nigel Stevens 6:30: Search volatility-how are client dynamics and new leads changing? 14:45: H...
Office Hours + AMA with Bernard Huang: September 2024 Product Updates
Просмотров 190Месяц назад
Clearscope founder Bernard Huang showcases new and upcoming Clearscope features, how to use them, and dives into audience Q&A along with Amanda Johnson of the Clearscope team. In this video, we'll cover how to: -Set up Google Search Console auto-imports, making auditing your content a breeze -Detect content issues and opportunities with Starter Content Views -Create Custom Content Views based o...
What's going on in SEO with Gaetano DiNardi, Ross Hudgens, Benji Hyam, and JH Scherck
Просмотров 596Месяц назад
This brilliant panel of top B2B SEO professionals joined the Clearscope Webinar Series to talk all things B2B SEO in 2024. Key moments in this session: 0:00: Panel icebreaker question: What's your weirdest or most unexpected win in SEO lately? 6:10: Panel introductions 7:10: What is an SEO play you tried recently that you thought would work but didn't? 14:25: What changes to your B2B SEO playbo...
Content Teardown + Audit with Amanda Jordan and Melissa Popp of RicketyRoo
Просмотров 178Месяц назад
Amanda Jordan and Melissa Popp of RicketyRoo join the Clearscope team for a lively, insight-filled content teardown with a focus on local SEO and SEO for multi-location businesses. Key moments in this session: 0:00: Introductions and about the experts 2:00: Local SEO vs. SEO for multi-location businesses-what's the difference? 5:00: How has local and multi-location search optimization changed i...
How to Incorporate Information Gain to Boost Content Quality at Scale
Просмотров 4942 месяца назад
Clearscope’s Amanda Johnson jumps out of the webinar live chat and takes the mic for this one, outlining her exact process for incorporating information gain across a library of content at scale. Key moments in this session: 0:00: Intros 3:20: What is information gain in SEO - is it just another buzzword? 5:40: What is an information gain score? What do SEOs and content marketers need to know? ...
What's Going on in SEO with Mike King of iPullRank and Tom Capper of Moz
Просмотров 5142 месяца назад
Mike King of iPullRank and Tom Capper of Moz join Bernard Huang on the Clearscope Webinar Series to talk all things going on in SEO right now-including the recent Google monopoly case decision. A ton was covered in this session, and additional resources were referred to. See the top takeaways and supportive resources mentioned here: www.clearscope.io/webinars/mike-king-tom-capper-AMA-panel Key ...
How to stay ahead of marketing's five big 2024 trends with Rand Fishkin
Просмотров 9283 месяца назад
Rand Fishkin joined us on the Clearscope Webinar Series to share how to stay ahead of current marketing trends. This session is jam-packed with good stuff (and you're going to want to send this one to your boss). *Key moments in this session:* 2:00: Jumping into the session-AI has already changed what we do and how we do it... 12 years ago 3:00: Traditional digital marketing strategies we've al...
Mastering SEO & Content: Q&A with Leading Women in the Industry
Просмотров 3743 месяца назад
This brilliant panel of top SEO and content marketing strategists joined the Clearscope Webinar Series to talk SEO and content marketing solutions, building a business case and forecasting results, career growth, and reducing barriers. *Key moments in this session:* 0:00: Quick intros 2:00: What are the biggest challenges in SEO and content marketing today and how can we approach them successfu...
How to make the most of your content reoptimization strategy with Maeva Cifuentes
Просмотров 5323 месяца назад
Expert SEO and content marketing strategist Maeva Cifuentes joined us on the Clearscope Webinar Series to share how to implement a winning content reoptimization strategy. *Key moments in this session:* 2:35: Reasons why you'd want to reoptimize SEO content 5:20: Causes of content decay 12:00: Metrics indicating you need to reoptimize a piece of content 17:04: Incorporating content reoptimizati...
Your Google AI Overviews Optimization Framework
Просмотров 5924 месяца назад
Garrett Sussman of iPullRank will teach you a framework to optimize your content for AI Overviews (formerly Search Generative Experience, or SGE). *Key moments in this session:* 2:30: Background on AI Overviews and SGE 7:55: What are AI Overviews: Dissecting what AIOs look like for different queries 10:20: When does an AI Overview trigger? 13:19: Major brand considerations 15:00: Shopping AI Ov...
Product-Led Storytelling: How to Make the Most of SEO with Victor Eduoh
Просмотров 3984 месяца назад
Victor Eduoh-Founder & Lead Strategist at VEC Studio and Rated B2B SaaS Content Strategy mentor at GrowthMentor-joined us on the Clearscope Webinar Series to share how to make the most of your SEO efforts through a Product-Led Storytelling approach. *Key moments in this session:* 1:10: Product-led Storytelling and SEO introduction and definitions 3:00: Most search experiences end in frustration...
What's going on in SEO? May 2024 AMA Panel with Cyrus Shepard, Kevin Indig, and Lily Ray
Просмотров 2,5 тыс.5 месяцев назад
SEO is constantly changing, and in the last 6 to 12 months, questions abound with the advent of Google’s AI Overviews (AIO, formerly Search Generative Experience (SGE)), debates about E-E-A-T guidelines, and recent Google 2024 updates. Clearscope's Bernard Huang hosts industry-leading SEO educators Kevin Indig, Lily Ray, and Cyrus Shepard for a fun, insightful “Ask Me Anything” style live panel...
Unlocking Successful B2B SEO Insights from 250 Analyzed Sites
Просмотров 4605 месяцев назад
The data-backed inside look at what works for B2B SEO that you've always wanted... Tom Shapiro-CEO of Stratabeat, a B2B organic growth agency focused on SEO, CRO, content marketing, and web design-is sharing results from his in-depth study of 250 B2B websites. See the full session details @ www.clearscope.io/webinars/tom-shapiro-B2B-SEO-strategies Key moments in this session: 4:08 How to use th...
Winning SGE with UGC Content
Просмотров 4036 месяцев назад
Winning SGE with UGC Content
Top Takeaways for SEO Pros: March 2024 Google Core and Spam Updates
Просмотров 2056 месяцев назад
Top Takeaways for SEO Pros: March 2024 Google Core and Spam Updates
March 2024 Google Core and Spam Updates: What They Mean for the Future of SEO - AMA Panel
Просмотров 7126 месяцев назад
March 2024 Google Core and Spam Updates: What They Mean for the Future of SEO - AMA Panel
How to Align Your YouTube & Blog Content Strategy for Success
Просмотров 4437 месяцев назад
How to Align Your RUclips & Blog Content Strategy for Success
Clearscope Office Hours: March 14, 2024
Просмотров 1367 месяцев назад
Clearscope Office Hours: March 14, 2024
Content Teardown & Audit with Siege Media
Просмотров 4138 месяцев назад
Content Teardown & Audit with Siege Media
How to Stand Out from AI-Generated Content with Thought Leadership: Chima Mmeje
Просмотров 3499 месяцев назад
How to Stand Out from AI-Generated Content with Thought Leadership: Chima Mmeje
What's Going On In SEO (November 2023) with Lily Ray, Barry Schwartz, Eli Schwartz
Просмотров 2,4 тыс.Год назад
What's Going On In SEO (November 2023) with Lily Ray, Barry Schwartz, Eli Schwartz
Has AI Impacted Agency Commercials: Anthony Lavall
Просмотров 163Год назад
Has AI Impacted Agency Commercials: Anthony Lavall
What’s Going on with SEO: Bernard Huang
Просмотров 826Год назад
What’s Going on with SEO: Bernard Huang
How To Craft A Winning International Content Strategy: George Chasiotis (Minuttia)
Просмотров 248Год назад
How To Craft A Winning International Content Strategy: George Chasiotis (Minuttia)
Product-Led Content: Masooma Memon
Просмотров 457Год назад
Product-Led Content: Masooma Memon
SEO for Your Money Your Life (YMYL) Websites: Amanda Walls (Cedarwood Digital)
Просмотров 590Год назад
SEO for Your Money Your Life (YMYL) Websites: Amanda Walls (Cedarwood Digital)
Scaling Content Production: Carlos Meza (Crowd Content)
Просмотров 263Год назад
Scaling Content Production: Carlos Meza (Crowd Content)
Automation & SEO - The Ideal Crossover: Tom Pool (BlueArray)
Просмотров 539Год назад
Automation & SEO - The Ideal Crossover: Tom Pool (BlueArray)

Комментарии

  • @andwan_hunnet3543
    @andwan_hunnet3543 6 дней назад

    Great presentation

  • @colinmcgill123
    @colinmcgill123 Месяц назад

    You can't rnak a website with this video.

  • @hopemokaya
    @hopemokaya Месяц назад

    Your video is a hidden gem. 💎 It's deeply insightful and pragmatic. I appreciate your work.

  • @NeilCheesman
    @NeilCheesman 2 месяца назад

    Over what time period was the Google Search Clicks - Number of Incoming Links chart over? at 12:32 - Great video btw! Have you any data on how the SERPS rankings were affected?

  • @alvarofaustino3388
    @alvarofaustino3388 3 месяца назад

    It was mentioned that 9:23, as Bernard stated in previous presentations, user intent can change as you scroll through the search results. If you find that more specific topics related to the bottom of the first page rank highly when searched separately, this may indicate the need to create two distinct pages. Could you please point me to where I can find that video?

  • @NikhilDutt-g4m
    @NikhilDutt-g4m 3 месяца назад

    Very helpful video!

  • @aqil199
    @aqil199 4 месяца назад

    Yeah decision fatigue is quite real., it is 9 pm, and i just arrived from travel, tired... . This is good presentation, but i stop at the midle of video, because i'm tired of thinking, and analyzing the information provided... , . May be it will be really good if i listen this in the morning

  • @aqil199
    @aqil199 4 месяца назад

    Lately i learn about neuromarketing, and people when we asked them what they want, they actually dont really know what they want... . They only know what they think they want... . To understand people's need, we have to analyze what is the pains the people have, the more precise we predict the pains, the more effective we can offer solution to them.. . Mimic what in serp may be will not answer the real need of the people, That is what i thought on user intent in neuromarketing standpoint, even though i just start to learn about it

  • @shyanz
    @shyanz 5 месяцев назад

    what do you think of doing internal links with linkwhisper? matthew woodwards recommend it a lot

  • @Remodelchicago
    @Remodelchicago 6 месяцев назад

    😮

  • @pokerboyz
    @pokerboyz 7 месяцев назад

    I was just scammed by WordAgents. Marek stole $3,000 from me. Site is a one man show, managed by Marek Patocka. Poor customer service, poor content quality. AVOID THEM!

  • @kyle1376
    @kyle1376 8 месяцев назад

    That's a list of tactics not a strategy

  • @rogerbruce2896
    @rogerbruce2896 9 месяцев назад

    help me better understand what is meant by an alt text anchor? is this alt text on a link?

  • @marvinmartin6246
    @marvinmartin6246 9 месяцев назад

    So author page is different from "about us". When having a blog?

  • @ghulamhaider2532
    @ghulamhaider2532 Год назад

    thanks and amazing sir I need to open publish vendor on your platform as a Reseller I submitted list of website.

  • @capablemarketing
    @capablemarketing Год назад

    Great interview! I am very surprised it hasn't got many views. Got a lot out of it. Thank you!!

  • @muhammadfurqanahmed9529
    @muhammadfurqanahmed9529 Год назад

    I am in love with clearscope videos. Never a dull video. Thanks a lot for this

  • @kristian-svensson-si
    @kristian-svensson-si Год назад

    Long titles/meta descriptions is something I really can relate to. Some languages makes it very difficult to stay within the limits.Thanks for a good presentation!

  • @spicynspiky
    @spicynspiky Год назад

    🎯 Key Takeaways for quick navigation: 00:00 🤓 George Chasiotis, the Managing Director of Minuttia which is an organic growth acceleration agency for B2B SaaS companies, introduces himself and his company. 01:11 👥 George mentions that the webinar will cover many aspects of topical authority and encourages questions from attendees. 02:25 📚 Building topical authority is explained as the process of helping Google associate a website with certain topics closely related to that website's identity and business goals. 03:06 🔍 George explains the importance of website topical authority in gaining visibility on Google's search results. 04:14 🔄 He distinguishes between two ways to build topical authority - external and internal. 05:32 📋 George highlights dimensions for internal topical authority: topic breadth, topic depth, content optimization, crawl efficiency, publishing velocity, and content monitoring. 06:58 💪 Emphasizes that maintaining topical authority after developing it is crucial. 08:35 📝 He covers the importance of knowing the breadth and depth of your main topic, providing an example using email outreach as a main topic. 14:14 🧾 Keyword research is emphasized in order to identify potential subtopics or closely related topics. 18:22 ⚖️ George introduces a template by Minuttia for search intent classification to help classify keywords based on search intent. 21:57 ⭐ He highlights the importance of content optimization, including content briefing, creation, quality, and user experience. 25:10 🕸️ Lastly, George discusses the importance of crawl efficiency for Google's indexing process. 26:36 📚 George mentions the importance of crawl efficiency for improving topical authority, suggesting to have clean URL architecture and proper internal linking. 28:11 📈 George delves deeper into URL selection based on keyword types - phrase match, term match, and semantic match. 31:10 🗂️ Gives examples of both setups (phrase match and term match) and discusses pros and cons. 35:31 🔍 Discusses the use of natural and unbiased anchors for internal linking for better recognition by Google. 44:15 📅 Highlights the relevance of publishing velocity to achieving topical authority faster. 46:31 🚩 Mentions the necessity of content monitoring to ensure the maintenance of topical authority. 48:36 📢 Shares examples of various websites with established topical authority, emphasizing the necessity of deep content for this. 49:26 💡 Provides strategies for overcoming biases and challenges while striving to build topical authority. 51:20 🚫 Warns against reliance on AI-generated content for the purpose of scaling. 53:14 🔨 George defends the importance of a thoughtful approach and setting clear goals when developing topical authority-even for sites with low Domain Rating (DR). 54:12 🌐 Advises that deciding whether to create a new page for a keyword or optimizing an existing one depends on the overlap of search results. 55:09 🔄 Suggests that the frequency of monitoring content performance should depend on the frequency of publishing; more active sites may require more regular audits. 55:37 🏆 George asserts that they primarily use Ahrefs for examining query ranges and locating content gaps, rather than Google Search Console. 57:01 📣 Encourages attendees to utilize the keyword research template and Loom provided in the webinar, emphasizing its effectiveness in developing topical authority. Made with HARPA AI

  • @nt9616
    @nt9616 Год назад

    Great presentation. Thank you!

  • @unknownpara7
    @unknownpara7 Год назад

    It was fun! 💙 It was more like a podcast than a webinar. It'll be more enjoyable, if you guys do podcasts on RUclips. First Guest Suggestion 🤔Kasra Dash.

  • @andreisaioc
    @andreisaioc Год назад

    I think you pay too much attention to URLs and structure of the URLs. Thats not that important in SEO, that comes actually in last places.

  • @seowithkm
    @seowithkm Год назад

    Thank you, Aaron and Travis for the Webinar. Sharing the video with a frriend who always say: Don't buy links, just create content 😀

  • @tylerv9442
    @tylerv9442 Год назад

    Promo-SM 💖

  •  Год назад

    but not seems to be working for the term product launch

  • @ZaraAltair
    @ZaraAltair Год назад

    Super conversation, thank you all.

  • @ridewithme1815
    @ridewithme1815 Год назад

    SEO Friends, we're screwed: it's as if we're typewriter producers debating the importance of content and therefore, justifying the necessity for typewriters.

  • @MBP1990-z8i
    @MBP1990-z8i Год назад

    Can you please add chapter timestamps to this video? Thanks

    • @clearscope
      @clearscope Год назад

      Yes, timestamps are available. :)

  • @HarleySEO
    @HarleySEO Год назад

    Thank you so much for this. I needed this video.

    • @clearscope
      @clearscope Год назад

      Glad you enjoyed it, Harley!

  • @muhammadarmanto4056
    @muhammadarmanto4056 Год назад

    can you do a video about how to measure topical authority? TIA!

  • @ActivateTrueHealth
    @ActivateTrueHealth Год назад

    so you mention possibly not using ultimate guides because of their downsides, but at the beginning you mention to have your pillar page (which is the ultimate guide right?) in the middle of the topic cluster. If we choose not to do an ultimate guide, then what piece of content should we have in the middle of our cluster. other people mention that you should always have a money page at the center of the cluster. do you think this is true?

  • @mon_key
    @mon_key Год назад

    The video with cyrus shepard was more helpful. You could tell that he has a lot of knowledge.

  • @ferdous_khalifa
    @ferdous_khalifa Год назад

    Thank you, Jonas Sickler and Terakeet, for sharing your valuable insights! This information is incredibly helpful for those looking to improve their content strategy and SEO performance. Keep up the great work! 😊👍

  • @tintersrankingserviceaustr4370

    What's everyone's thoughts on hyperlinking back to the page the hyperlink is on ? Essentially linking to the same page the link is on ?

    • @neofluxmachina
      @neofluxmachina 3 месяца назад

      Why would you do that? It's not useful to any user, and therefore Google disregards it.

  • @iocfaith
    @iocfaith Год назад

    This video meets Google's helpful content criteria 😂. Thanks Nikki for taking out time to share these practical and useful insights.

  • @iocfaith
    @iocfaith Год назад

    Very insightful video almost a year after. The AI subject 😉. How things have evolved.

  •  Год назад

    is semantic search valid for languages like Turkish or Georgia or Kurdish too? or for what google nlp api allows?

  • @smorez
    @smorez Год назад

    Bernard coming in hot with the questions! 🧐😂

  • @muhammadfurqanahmed9529
    @muhammadfurqanahmed9529 Год назад

    Again this pretty good. Loved this too.

    • @clearscope
      @clearscope Год назад

      Thanks, Muhammad! Glad you liked it. :)

    • @muhammadfurqanahmed9529
      @muhammadfurqanahmed9529 Год назад

      @@clearscope while I do have you here. Where are those templates getting uploaded to? Another guy asked the question and I would also like to know.

    • @clearscope
      @clearscope Год назад

      @@muhammadfurqanahmed9529 no problem. You can grab it here: www.clearscope.io/webinars/evaluating-serps-for-better-rankings-webinar#:~:text=Grab%20a%20copy%20of%20Jeff%E2%80%99s%20Title%20Tag%20and%20Content%20Optimizer%E2%80%99s.

    • @muhammadfurqanahmed9529
      @muhammadfurqanahmed9529 Год назад

      @@clearscope thanks a lot. I love your videos and you actively replying to viewers is really great. And I really love watching these videos on more specific and scenario based knowledge. They aren't going to get a lot of organic search views but keep them coming.

  • @muhammadfurqanahmed9529
    @muhammadfurqanahmed9529 Год назад

    Great webinar but I was hoping for hardcore analytics to end the debate once and for all. Please let me know if they do get their hands on their clients' clients analytics and share the results some where.

  • @muhammadfurqanahmed9529
    @muhammadfurqanahmed9529 Год назад

    You just went onto the 2nd mistake 9:30. What is the first one? Is that no promotion?

  • @HighLevelIntentions
    @HighLevelIntentions Год назад

    This is amazing.

    • @clearscope
      @clearscope Год назад

      Glad you liked it, Juanita!

  • @kevensg1
    @kevensg1 Год назад

    What a gem. These videos are so helpful and informational. Thanks!

    • @clearscope
      @clearscope Год назад

      Glad you're enjoying them Kevlar! And yeah, Ross crushed it.

  • @juanlugofitness
    @juanlugofitness Год назад

    Great info, Thank you so much. Subbed

    • @clearscope
      @clearscope Год назад

      Awesome! Glad you got it.

  • @HarleySEO
    @HarleySEO Год назад

    I’ve been looking for a video like this for so long. Thank you so much.

    • @clearscope
      @clearscope Год назад

      Glad you liked it, Ai! Cyrus shared it all.

  • @GeorgeNicola
    @GeorgeNicola Год назад

    10:07 yes of course they rank, it's called "parasite" websites :)

  • @33bigmoney
    @33bigmoney Год назад

    hillarious

  • @Digitaleer
    @Digitaleer Год назад

    Great presentation Cyrus!