CES 2024: Rewriting the rule book with generative AI

Learn how innovative companies in the automotive, hotel, CPG and cosmetics industries are leveraging generative AI to boost efficiency and improve personalization to deliver value to their organizations. Explore Technology Vision 2024: Human by design: accntu.re/47BeRXu
0:00 Setting the scene for Gen AI - Teresa Tung, Cloud First Chief Technologist, Accenture
1:58 How BMW is leveraging Gen AI - Jof Baker, Director of IT, BMW
4:14 How Marriott is using Gen AI - Jeff Voris, Senior VP Global Innovation & Experience Design, Marriott
6:10 How Mondelez is using Gen AI - Jon Halvorson, Global Senior VP Consumer Services, Mondelez
7:53 How L’Oreal is using Gen AI - Asmita Dubey, Chief Digital and Marketing Officer, L’Oreal
11:43 Creating a strong digital core - Oliver Wright, Global CG&S Lead, Accenture
15:12 Reinventing talent and ways of working
19:38 Moving from transactions to interactions
21:38 Improving Customer Experience
25:33 Closing the gap with responsible AI
31:57 Driving continuous reinvention
36:25 Breaking down silos with Generative AI
49:31 What skills do we need to use generative and predictive AI?
#GenAI #GenerativeAI #DigitalCore #CustomerExperience