Successful Street Teams Part 1 - Planning Your Promotion

Contact Pro Motion promotion1.com or 314-997-0101
I. INTRODUCTION
Picture it: A team of professional ambassadors of your brand, engaging consumers where they live, work, play, and shop, creating lasting connections and turning tryers into buyers.
Street Teams are a great way to engage your brand’s target consumers face-to-face!
But creating a professional, engaging, and successful street team activation takes planning and management.
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This video series addresses several of the main points you’ll need to consider in order to make it happen:
- planning your promotion
- recruiting and training your brand ambassadors
- choosing a location
- consumer engagement
- results and metrics
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To kick it off, we’ll start with ten tips for planning your street team promotion.
With so many moving parts to a street team activation, there will always be hurdles, challenges, and obstacles.
The following pointers were developed in order to help get organizers adequately prepared so that programs like yours run more smoothly, with fewer unexpected problems and a clear path to success.
1: Integrate early and integrate often
2: Strategic consistency from medium to medium
3: Creative integrity throughout
4: Message consistency
5: Open up cross-discipline communication
6: Map the complete process and experience
7: Establish tracking and reporting benchmarks and performance
8: Training, training, training
9: Commit
10: Look for allies
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Find out more about all kinds of experiential marketing strategies, tactics, and tips by going to the Pro Motion website.
And if you want to talk to a real person about your questions or ideas, call Pro Motion today!

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