We typically choose Last Click Attribution when we want to give full credit to the final interaction that directly leads to a conversion. Data Driven Attribution uses machine learning to distribute credit across all touchpoints in the customer journey which is helpful as well, however, at Max Conversion we like to use Last Click as a way to easily organize data and attribute success to specific keywords instead of across multiple keywords. Overall, they both work we just prefer last click model.
Good Job man !!
@@davidmarinmarketing thanks for watching! Hope it helped
Thanks for the video. I have a question, why choose Last Click Attribution instead of Data Driven Attribution?
We typically choose Last Click Attribution when we want to give full credit to the final interaction that directly leads to a conversion. Data Driven Attribution uses machine learning to distribute credit across all touchpoints in the customer journey which is helpful as well, however, at Max Conversion we like to use Last Click as a way to easily organize data and attribute success to specific keywords instead of across multiple keywords.
Overall, they both work we just prefer last click model.
@@MaxConversionMarketing Thank you. I always use Data-Driven but that sounds good as well, will test Last Click.
I need some help with my roadside assistance ads
@@ketchupnomustard6102 reach out to us here: max-conversion.com