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SEO vs. SEM: What’s the Difference and Why Should You Care?
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- Опубликовано: 3 дек 2019
- What’s the difference between SEO and SEM? When should you be using them? In this tutorial, you’ll learn the difference, plus when and where you should using SEO, PPC, or both.
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Search engines are the best traffic source for any website. In fact, around 5 billion searches happen on Google every single day.
It’s also been reported that search engines drive 10 times more traffic to shopping sites than social media. And 72% of consumers who did a local search visited a store within 5 miles.
With that said, SEO and PPC are both important.
Think about it: search engines are businesses. They need to make money in order to operate. As a result, most, if not all platforms will give premium placements to paying customers.
For commercial keywords, the entire fold is covered in ads, making organic results near invisible. A searcher would have to scroll down for a while before even entertaining the thought of going to your page.
However, Google doesn’t show ads on every page for every search. There needs to be some sort of commercial intent in order for ads to appear.
So, even if you had an infinite budget for PPC, you would not be ranking #1 for every keyword.
This is why we have another acronym, SEM, where we can combine the two strategies and truly take our search engine marketing to another level.
And in this video, you’ll learn a few strategies on when and why to implement SEO, PPC or both.
Timestamps:
1:45 SEO or PPC? 🤔
3:40 Run ads for keywords that are too competitive to rank for
4:15 PPC benefits while working on SEO
6:19 Use SEO + PPC when search results pages are covered in ads
7:19 Own as much real estate as possible
#seovssem #seo #sem
Be sure to subscribe for more actionable marketing and SEO tutorials.
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Hey sam, need more tutorials on PPC.
Will see what I can whip up :)
-Sam
Hey Sam, you once said about making a tutorial on featured snippet. But we haven't had that.
Thanks Sam. Would definitely love to see PPC tutorial.
Query: Do I need to create a different landing page for Ads (Google+Social Media) or I can keep my home page as well? Typically have doubt whether the inorganic traffic will affect negatively on ranking or positively?
I can't say whether PPC traffic will help or hurt your organic rankings with certainty. Although I don't see it happening. Normally, I'll use different landing pages for split testing.
-Sam
This page is pure gold , keep on with the good job and definitely make a PPC guide!
and it might help if you would make a term guide like for example what’s srep and ROI
Thank you for the hints, we will review possibilities of creating such videos!
- Max
Awesome explanation. I was just recently reading an article about what SEM is and how the definition changed over time, and it is now considered more of a PPC, wheres it used to be both SEO+PPC.
Glad this video gave you the heads up on this!
- Max
Thank you, Sam! Love your videos, always so informative, useful and fun:)
Thank you Anastasia! Glad you enjoy our videos =)
- Max
Great work as always guys!
Thank you!
Nice clear explanation. Thank you!
Thanks for watching!
-Helen
THANK YOU AGAIN my next assignment is really about SEO and SEM and you guys uploaded this video
Reading your mind😎
- Max
@@AhrefsCom HAHA yuhuuu please read my mind for more upcoming assignment thanks guys lol
Such a joy to watch you vids. Straight forward. No BS ambiguity. Relevant. Clear. Structured. Fun to watch. 1000 times better than our college instructors! Damn. Excellent work man!
Thank you for your kind words!
Great video Sam. I definitely wouldn't mind a bit more content around PPC.
Thanks, Skyler. I'll see what I can do :)
-Sam
Love from India Sam, waiting for your next PPC tutorial....
Thank you😍 Will try to come up with something useful on this 😉
Awesome content. FYI, I search "what to do in Boston", it does show ads. Yes, ppc video.
Thank you!
PPC tutorials would be amazing! :)
👌
WoW man, where you were before, superb! explaining.
Glad you liked it!
@@AhrefsCom yeah really fruitful, got answered of some critical questions.
Yes, Sam. I wish to know more about PPC. How to do PPC campaign and optimize it ?
I'll see if there's something we can put together in the future :)
-Sam
Sam thanks alot your tips is very informative
Stephen, you are welcome! Glad you enjoyed the video😊
- Max
Yea, Sam Just make some Videos on PPC. We really need some more techniques on PPC.
And Thanks for this Video too.
You are welcome, Vishal!
- Max
Hey Sam awesome content as usual.. Your one of the best. Plz make an ppc tutorial video...
Thank you for such a kind feedback😊
- Max
thanks Sam, I want more case studies on SEM
You are welcome!
Great video, I need more tutorials on PPC
Thank you for the feedback! We will try to come up with some cool staff in future videos =)
- Max
Baller video. I'm very glad I clicked on it.
Thanks!
Yeh, eager to see more PPC tutorials
We will review possible options for future videos. Thank you.
- Max
Good Work Buddy... I am ahref lover...
Yes.. Make video on PPC...
Thank you! We will think about a PPC video.
- Max
Thanks for the video 👍 yeah some PPC tutorials would be cool.
You are welcome! We will consider creating something in the future.
- Max
Ahrefs nice one 👍
Hey guys, it would be great to have a few PPC tutorials - specially on how to use both SEO and PPC combined!
We are not specialized on paid ads, so that is not something where we can guide with some solid techniques =\
- Max
PPC Tutorials for RUclips would be great.
Thanks for the suggestion!
-Helen
Another useful video....😀
Thank you, Nigel! =)
- Max
Hey Sam, need some advice on SMM as well
Thanks, Sam...
You are welcome!
Féliciations !
Thank you!
Sam plzzzzz more video about PPC 🙏🙏
Will try and put something together in 2020 :)
-Sam
Sir pls make video on backlink how to make backlink 🙏🙏🙏🙏🙏
We have an entire playlist on link building. Have you watched these videos? ruclips.net/video/O5L9mBceJ7s/видео.html
-Sam
Hello Sam, more tutorials on PPC thanks
May be in future. Thank you.
- Max
Love the robot xD
👍
More PPC tutorials pleaseeeeeee
Looks like a hot topic that we should cover in the future. Thank you for the feedback!
- Max
I want to start this type of company
Go ahead! 👍
- SQ
Done lol
Sir can we rank our site number one on google in Pakistan with pk domain if our competitors has com domain with high da
Why not? :)
Yes, .pk will rank fast as compared to .com because it is coutry specific but you will get less traffic from other coutries.
@@himanshusingla4055 I just want to target Pakistani traffic because I don't have international payment methods right now and product is for Pakistani audience I know Pakistan has low cpc and low buying power but jus want to know this
@@himanshusingla4055 thanks for your valuable reply
@@earnmoney615No problem brother...i am hereby always available to help someone :)
Hey Sam, can you make video how to beat beat big giant Ecom industry in organic SEO
Sounds like a pretty specific case. No promises, but if it happens to come up, maybe.
-Sam
Which digital marketing module is most paid?
Not sure what you mean?
- SQ
@@AhrefsCom SEO, SEM, content marketing, e-mail marketing, social media marketing?
PPC Tutorials!
🤓
plz sam I need more tutorials on PPC.
We will consider creating something in the future. Thank you!
- Max
Up to 4th video I understand different types of SEO but self practice ability will grow, not still.
You already made a step forward by starting that learning curve ;) Good luck with your efforts!
- Max
Hey Max..
👋
When you will make the ahrefs prices lower
I don't control the pricing and I don't see the price ever going down.
-Sam
@@AhrefsCom Thanks, we wish to be more cheaper some day ..
We will have to reduce a set of tools that we offer. Right now we add new things over and over again, while the price remains the same.
- Max
Ahrefs tool is so costly to use man.. $99 for a month..
What other tools do you evaluate when comparing prices?
- Max
@@AhrefsCom I'm not using any paid tools till now. I'm planning to use one now. I heard about Semrush, Ahrefs, Moz & etc., but i don't know which one is accurate.
@@MyMadhanraj It is up to you to decide which one you want to go alone with. As for accuracy - our metrics always work pretty well for our purposes, you may check our Big Data page to understand the value that stands behind the product ;)
As for pricing - I doubt you will find anything much cheaper than Ahrefs.
- Max
@@AhrefsCom Cool.
Hey sam, need more tutorials on PPC.
If I run some campaigns for Ahrefs, I'll be sure to add them to the channel :)
-Sam