Scammy Influencer Fragrance Brands - What's Behind Them?
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- Опубликовано: 18 янв 2024
- Hey friends, today I'm going over something new that has started to crop up - influencer brands where an influencer is choosing an "off the shelf" fragrance and then pitching it as their own creation.
The typical way you would creatively direct a fragrance is by submitting a brief to a perfumer/flavoring house and then working hand in hand with them in creating a new fragrance from the ground up. I've done a video already on the channel where I cover how that goes in more detail but it's a time consuming and pricy process that takes many months and possibly even a year plus to go from brief to completion.
This new way is essentially filling out a simple form and then being matched to pre-existing fragrances created by whichever company you're using. You then take the pre-existing fragrance you like and pitch it as your own and make up a story behind the "creation" of said fragrance. While this is much more cost effective for an influencer to start a brand/launch a new fragrance, it's disingenuous to claim it as something that the influencer poured so much time and effort into creating. I've been approached already a couple times to do this and I think it's something you'll see more often going forward.
To be fair, I don't think these companies offering this service are in the wrong AT ALL. This is fantastic for small business owners that need a more accessible solution for their own fragrances or scented products. The issue is when influencers dupe followers into thinking this is something it isn't. Thanks for watching!
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I started off my frag journey on RUclips with smaller frag channels on YT who had nice, small communities on other social media sites. Now, all of those small communities are gone & many of those channels either died or sold out. Now, I only watch a select few frag YT channels, with yours being the primary one. Thank you for doing such solid & consistent work!
Robes08 still true to himself and his audience, but that is not what gets clicks
Thank you for keeping it 💯💯💯💯. You're one of the rare authentic influencers out there. Always appreciate your honesty!
Curly fragrance and her shilling of sboy,superz and random arabic fragrances that no one has ever heard of in the number 1 place of her top fragrances
Fragcomm has become little more than a marketing exercise. We're a captive audience and it feels like we're being peppered constantly with ads... like shooting fish in a barrel with a shotgun
When's the Rich Mitch influencer frag coming out??! ;)
Outrageous
@@davidwestwood2457 something smoky leathery ambery with no Oud for Mitch
@@davidwestwood2457 🤣🤣🤣
Yeah. It’s too bad. Once Jeremy revealed in a video how he made money as an influencer then many reviewers wanted to steal his ideas and methods and they all got dollar signs in their eyes. Their true passion was overwhelmed by the love of money. I have nothing against sales, but it is unfortunate for people who enjoy watching genuine reviews.
Hey Ash, the reason I do love your channel because you are very honest and I really appreciate your honesty and have a blessing weekend peace 🇬🇧
That's it! For a long time, I was suspicious about how ordinary people had the time, money, and skill (it doesn't just grow on trees), to make a perfume from thin air…
Thanks, honesty is a breath of fresh air!
Thank you for this video Ash! I’ve been a sub of yours for many years (basically since the beginning). There is a reason for that, and the reason is that you’re honest, and you are an encyclopedia of fragrance knowledge. Thanks for all the fantastic content, and for all the hard work and dedication you put into getting your fragrances released (particularly the collabs with Michael Malul). Hope all is well, and can’t wait to hear about the new releases coming out in November. 🤘
Curly fragrance is the og of marketing and influence, so many people fall for it unfortunately
the female Jeremy (and i mean current Jeremy)
Can tell she’s selling to the highest bidder - want me to believe the best fragrance is SBoy, next she’s gonna be promoting fyre the scent by Billy McFarland
Agreed 💯. I stopped watching her long ago and I want to hear about the fragrance without all the vulgarity talk!!
Thank you for this video…Going into the industry eyes wide open…thanks
I understand not wanting to create conflict but it would be interesting and informative to hear which brands reached out to you.
I don't need to know. Why? I don't trust any influencer and that includes even this channel 😂. I online see the vid, read the comments and check fragrantica. And if I think "this one is interesting for me" , then I go to a shop and use my own nose. Always first try-out on your own skin before buying.
Im actually impressed with how the suppliers have streamlined this system and made it accessible. I imagine hundreds of disasters have been avoided by steering people to pre-made formulations based on their ideas. If my channel ever gets traction Im totally making a woody outdoorsman/overlanding scent! Marshmallows on the fire as a followup!
I love that you made this. One guy, let’s call him Aromatic-x, had a fragrance come out a few months into his youtube career. He also made videos (now deleted) trashing ash. Then they got friendly during the maison alhambra discontinuations and now he pretends he didn’t do live videos ripping ash’s appearance and accusing him of stealing his clone videos. Gotta be weary of these wannabe famous youtubers.
I wasn’t aware of any of that until people filled me in at the time. It kind of is what it is, if you’re online you become a target for people sometimes. I don’t have a grudge, best to keep it moving!
@@GentsScentswhat a W response
Aromatix is a great channel, as well as this one.
I bought a that dg the one fragrance because he said it smelled the same as the one but had way better performance. somehow it managed to perform worse than the dolce. not taking his recommendations again 🥴
@@eaudetreasurebut aromatix was kind of a back stabber it seems. Your channel however is awesome. I love your vintage unboxing. And great stuff you get in Japan
Haven’t had the privilege of smelling your line of fragrances ash. The only one I’ve purchased is 2nd soul and absolutely love that
Great break down, keep it up Ash 💪
I tested ashes scent at a local Dubai store. Lots of Michael malul, lattafa, armaf. Edgewater was REALLY nice, melon scent. I have no idea on performance, but westloop and edgewater were really nice!
Hi there - which store in Dubai stocks this please?
ash, brothaman, youre the only fragtuber whose opinion I trust. I dont like red tobacco and I dont like alot of the stuff you like but if you say something is high quality and lasts long or smells like something, I know it does. ive blind bought like 70 frags so far and the only person who has never misled me was you. I watch every video. studio is dope. thanks for the content ✌😁
Blind bought 70 frags?! Wow man, don't forget to save your money too!! 😉
Interesting to hear your insight on this
It is scammy when people misrepresent a product or the extent of their involvement. But I wonder how many people expect something differently from influencers. After all, when I see a celebrity fragrance I assume they walk into a room with a few options and pick their favorite. Somewhat similar to the premade fragrance process Ash describes. Perhaps I am very wrong. I do not own a single influencer fragrance. Not because I don't want to. It’s just because I never seem to get my nose on them to see if I’m interested. If I were to ever purchase an influencer’s fragrance it wouldn’t be because of the name on the bottle. Rather, it would be because I like the fragrance. The unfortunate part is when influencers who are creative directors and heavily involved in the creation of their fragrance get lumped in with other influencers who aren't. Surely frustrating for people like Ash but I am not sure it will ever be different.
I think the difference is that I can't think of a celebrity that said they had a hand in creating the scent. It's just clear marketing. The influencers claim, often, they had a hand in creating the scent and the process is exactly what Ash is saying.
This country is full of gullible people. They believe anything.
Ehh! It’s ALL marketing. When Sauvage hired Jonny Depp, they didn’t think of his influence when creating the frag itself. Same with any other Dior, Chanel or Clinique’s scents that hired celebs… they paid BIG money to push a mass appealing scent that they KNEW lots of people will buy… I am honestly surpriser EVERY person hasn't caught onto this yet, but then again, there are people born every second, and lots grow to know little.
I Didn't really know this stuff was going on in the fragrance world. Thanks for the educational video ash!
How did you not? You must also believe Trump was a great president.
@@fumes1541better than Biden
@@AffyRway better.
@@fumes1541Wow what a horrible comment! Attacking someone for learning something new and then spewing political nonsense at them in a fragrance video. Hopefully you get some help. Perfect example of evil in this world that keeps hate alive.
@@AffyR That's not saying much 😛
Thought the topic started at 20 seconds😂. All jokes aside, I know your gonna have your own fragrance with your branding on it. With the gent scents logo on it. I'll wait for the Gent Scents Elixer when it comes out in 2025.
I assumed this is how the entire house of Navitus operates. I also assume that the perfumers don't even always create them. Like these are Firmenich house extra creations that they'll just toss Morillas/Cresp/Lorson/etc name on it as creator, cut him a check, cut the influencer a check, cut Firmenich a check and call it a day.
From what I was involved with on the Galleria side (should be the same for Navitus) there was actual communication with the perfumers credited and work went on towards the briefs and mods. That said there were always samples included to pick from if you wanted that the perfumers had completed already.
yea my first guess was the baklava one
Thank you for this video. Very informative.
I wish you had named names so we know who to avoid.
Tell it like it is Ash, it's very frustrating seeing what the fragrance community has become.
I was hoping you were reviewing the cupid fragrance that's all over my ig feed
it is even worse when influencers are co-owners of a brand and promote their fragrances by saying that they do not have any profit of that brand. They just love them. Not only they, but their families as well.
I think I’m picking up what you’re laying down. Had to think about it for a second.
jeremy frag.
@@pete531 Jeremy was at least honest. He was promoting his fragrances as a company owner
Micheala at curly scents I feel is one of these with her constant hyping of certain unknown brands.
Where does Zaharoff stand with regards to this topic? What do people think of the Zaharoff and their influence collab frags?
very informative video!! love from philippines 🇵🇭
Hello, which perfume is better for throughout the year PLR ocean edp or carbon
Outstanding content!
This is why we love Ash. Keep it real.
I was waiting for you to say their names!
For real
Like how honest and humble this guy is
Yeah I've been hearing a lot about this over in the perfume world too💅🏾...
Fragzilla over here exposing scams! If you know you know.
Coffeezilla is king
Thank you for this information
You've created your fragrances and business the right way, Ash. I'm sure it was a ton of work and sacrifice. xo
I’ve definitely fubar’d some things. I’ve said things and done things I’d like to change but that’s life. I’m currently saving money to do a line of fragrances I own 100% but I’m not sure if I’ll even say I’m behind them when they come out.
@@GentsScentswe’re all learning, my friend. I really do wish you the best 🎉 I’m sure it’ll be fantastic 😊
@@GentsScentsTheoretically, how would you get the word out for these without a push from you or your channel?
@GentsScents It would be insane to not support your own fragrances! You have fans as a RUclipsr AND as a fragrance director. Many of us want to know every fragrance you are involved with because we respect your opinions on fragrances, and we want to be spectators of your growth in the fragrance world. I hope that didn't sound weird 😅
And it's not just because you are involved in a particular fragrance. I, for example, genuinely love many of them, but I may have never known about them if you hadn't mentioned them on your channel.
Thank you for the video.
I mean no offense, but I'm LESS interested in a fragrance when it has an influencer attached.
It’s alright
Especially when the influencers price their product like it's been a big brand forever. Earn your reputation first. 50/60 bucks would be fine, but 100/200 is a ridiculous money grab. I don't care if you put alot of hours, money, or well-known names behind you. If you want to make a name for yourself, you need to get your product out there. Once people realize it's great, THEN you can start asking for the indecent prices.
This is why we like this guy he keeps the dollars in our pockets
is blue ridge coming back? missed it the first time.
It is!
@@GentsScents👍🏽💯👏🏾
Years ago after the release Office for Men, Jeremy made a video just like this. He was saying the same thing...other influencers are just putting their name on stuff that they didn't really have any part of the creation process. Pretty sure it was directed at this channel, as well as others 😕
As long as the influencer is open about the creation process, I'd much prefer something less expensive than the nonsensical prices of jeremy's and Ash's fragrances.
@@jimbeam4140 In Ash's defense, I got a few testers when they were on closeout, something like $40-50. Not too expensive.
Be interesting to know which influencers were doing this. When you don't know which ones, one becomes skeptical of all of them.
When will Blue Ridge be
rereleased
Navitus or Zaharoff? Both?
I’m a fan of yours Ash. Only reason I wouldn’t buy your fragrance is cause the bottle design.
What about an updated video on you reviewing Aaron terrance hughes fragrances?
I haven’t checked any of the new ones out, any suggestions on what to pick up?
@@GentsScentsHard Candy Elixir is probably his biggest hype beast right now. The problem is that ATH as a brand is incredibly hyped right now so it's very difficult to pick up any of the popular ones right now. A few that I own, and would recommend checking out are Notorious, Ozone, and Supernova.
@@GentsScents Hard candy elixr, supernova, homme (iris), onyx, maverick.
I think the video would do very well for you, given Aaron’s popularity at the minute also
@@GentsScentsDaddy, hard candy, guapo, homme, supernova are some of my favorites from him! I think he has a discovery set as well restocking feb or march
Kudo's too you for being honest! Definitely didn't have to do this video.
Just a comment out of the blue, but FragMental gave a similar post noting that large, designer frag houses also have ZERO need for influencers because of the already popular/trending/selling frags being sold in larger retailers.
ofc they don't. Dior has Johnny Depp and Robert Pattinson to sell their products, they have 0 need of youtubers and tiktokers
So what I got out of that is there a bunch of fake influencers duping people into buying stuff. Nothing new here. Haha. I wouldn’t be surprised if it was someone in Europe that is doing that. Because of the references he made. I can definitely appreciate that info Ash.
I was literally going to comment something similar. The RUclipsr Real Men Real Style has “Mission Fragrances”. It seems really scammt and i dont see a single review on it apart from the shady website.
Idk if youve seen or heard about it.
Any od those channels about mens fashion is a straight up cash grab, making videos around a sponsor instead of the other way around, using white label products and slapping their logos on it and saying they've formulated the best possible item. Or over charging for their clothing lines.
Honestly I don’t see this as a scam, just business, the way you did it is a lot more involved and a lot more control and input, someone else doing it the other way is like getting something out with less oversight or limited options to choose from. I do think it’s scammy if someone tries to make it like they did something they didn’t but if they have a fragrance that has their name on it however they got to the point they put their name on it to represent them. Example many companies have the same water or cereal or product made in the same warehouses but for different brands, the brand sells I wouldn’t call it a “scam” per se but just knowing what you’re actually buying you’re buying the brand or name. For you though I think it would def be important to let people know when you poured your heart and passion into something and not just selling a product. Keep it up bro! I know someone who’s just starting by making his own fragrances legitimately on his own from the bottle to the manufacturing and it’s a very expensive process but to him he doesn’t want someone else to make it or be directed so it’s just see it as how much control one wants.
I don’t think Ash is saying the process is wrong. He’s saying that how it’s marketed as a self directed creation is wrong and not accurate. He’s pointing out the lack of integrity because they withheld the truth and withholding is always misleading your audience.
Not scammy just disingenuous and manipulative. If profit is to be made it will be done, and you are the mark.
@Gentscents how do I keep this video pinned
Minimum effort maximum profits....
Love fragrances but I’m very careful of some influencers in the industry unfortunately :(
I feed ducks
@@GentsScents we both feed ducks
@@GentsScents and we are both Ash :)
Why do I have a feeling this all about Bliss Da ZEO? 😂
If i were ashton, i would use this shii and make clones or similar perfumes to some discontinued fragrances
No joke, I’ve thought about contacting clone brands and saying “can we please collaborate to bring back discontinued fragrances”.
@@GentsScentsdo it :)
Ash, we need another Aventis clone...😂
I think if you had a better nicer bottle with some swag I would pick one up just a suggestion 👍💯💯💯
Add swag, check 😎
Where's Blue Ridge? Can't find it on the site. - Written on my Samsung 😊
Coming back really soon
@@GentsScents man I was almost gunna resort to Ebay. Got the sample sets, love 'em! I see full bottles in my future.
@@GentsScents man I was almost gunna resort to Ebay. Got the sample sets, love 'em! I see full bottles in my future.
It’ll be restocked in February so not too long now!
Why are you only just now releasing this video to the public?
Why didn't you do that when you originally recorded it?
ARe you a software engineer by profession? I am a software engineer , and when I hear "backend system" I recognize it :)
Aromatix? The sphinx fragrance that he says he creatively directed? Coconut daiquiri?
No I’ve not smelled that one
Aromatix only released one fragrance and has not made a business model out of it.
What are you on about, Shuayb?
my only thing is this message will not really reach to the audience that it really should be told to. That is sad, because i have watched almost all OG fragrance channels and one blew up in a matter of 2 yrs and even has a fragrance now.
Who does this, spill the tea?
A guy like Ash is above that behavior, son.
@@b3witthawop64above warning his audience of things to be wary of?
@@b3witthawop64 ya I know obviously but ya’ll aren’t and somebody knows
@@starlordsix3897pretty much other people who randomly have their own fragrances all of a sudden, or promote a company hard, almost regularly.
Michael Malul make great fragrances
❤
Ash woke up today and choose violence 😂
RUclips watch community is the same ... as they say watches are essentially jewelry for men meaning it is another popular youtube topic.
Oh yeah, watches really blew up on RUclips
@@GentsScents👍 ... my two hobbies watches and fragrances ...
@@karlsenula9495it's sort of funny lots of watch channels are going to start their own microbrand soon. Same thing happening.
Ash been talking to Katt Williams on how to expose
WHO WAS THE INFLUENCER?!?!?!?!?!?!?!
Important info. ⚠
Nice, cookie cutter copy and paste creations, sold to you for $$$. Cant wait till AI starts creating perfumes, our food, our art, our music, our everything while people make bags with nothing real to spend it on.
With all due respect, personally I wouldn’t buy any influencer “creation”. Also I’m coming to the conclusion that I take influencer recommendations with a grain of salt.
I look at notes, and trusted houses and order decants. Because really when it comes down to it, the profit motif is too strong, and integrity is a dying virtue. Respect to you ash for speaking your mind, it’s why I’m subscribed and hold your opinions (along with joy Amin, and Justin Copeland) at a higher standard.
Honestly feels like that’s not far off sometimes
Name names Ashton.
Those websites are trash 🗑️
Ferminish is in Plainsboro nj I work around there
Zaharoff?
Nah, they work with Mane
yeah 3 days yeah for sure nothing that was not already on the shelf!!! takes min 6weeks for the Oils to Macerate 30 days for example okay maybe!??? but anything under that NO!!! just no! when I make a fragrance for example my tinctures sit in the bottle min 6 months! others YEARS!!! thats just to prep some compounds I use.! you have to Macerate for that time because the oils need time to meld and complement each other as well the fragrance needs to go through this process for Strength and performance! also why you can get a blast of Alcohol off a new bottle and batch, with performance that is garbage ! it needs time!!
YOU MUST BE TALKING ABOUT ZAHAROFF AKA ZARIPOFF
Hey Ash! Thank you so much for the break down man. I have a better understanding of the inner workings. Seriously appreciate you giving us the best of the best. Didn’t know the influencer fragrance world is so scummy.
youre too cool for apple
TBH most every Arabic one has been nasty! Thameen London was awesome!
I creatively directed myself to only buy designer brand colognes
That’s big 🧠
LOL someone made fun of you for not wasting a small fortune on an over hyped pita? I also have an iPhone and love it. However, Mac's are over priced, not so well built anymore, and locked down into the Apple ecosystem in maddening ways. IBM clones forever!
It’s the internet, you get roasted for literally everything 😄
I’ve only come across maybe a few influencers/critics/promotors in the game (that I care to watch) Ash, FragMental, CubaKnow and CurlyFragrance…. Sorry not sorry. she’s hot and likes heavy Oud frags... Aside from that, most seem to read off of Fragrantica’s notes page and copy/paste their experience, and post vid based on that.
Smelly cat is also rock solid
Curly has replaced Demi as the new "female Jeremy"
@@Gungrave123 Have you seen ‘the decant’ video about her being Jeremy’s lost sister at birth? Hilarious.
You don't think Cuba, Curly and Ash do that too? Please....
@@jimbeam4140 Clearly they read what notes are presented on packaging that notes them, but they also give their own opinions on what they, themselves smell.
Curly somehow started to advertise Superz Budapest. Superz is a terrible "Hungarian" Turkish brand, without any original ideas, most of the scents are just dupes. 🤦
Hey Ash you missed a few more lol
RUclipsr fragrances are very expensive. Not worth it. They should sell 100ml around 49 dollars and international shipping options.
Exactly.
I wanted to buy a fragrance from Aaron, but no luck all sold out!!! :(
I hope you launder those briefs before you send them 😂
this just sounds like influencers are plagiarizing fragrance formulas and passsing it off as their own ideas to get cred in the community. i know in any other professional career ppl dont take to kindly to plagiarism, it should not fly here in the fragrance side of the world.
They do this all the time in all other products, it's called white labeling. Manufacturers make products that someone can slap their logo and brand on and sell it for a higher price; most influencers that have their own product line are likely using these sort of things. People with no background in such things all of a sudden have a whole products line? There are definitely red flag for people doing stuff like this.
No, it's not plagiarism. The formula has already been paid for in the form of a shelved submission and owned by the company asking them to sell it for them. They are disingenuous by marketing an unwanted/unused product but it's not the same thing as plagiarism.
Don’t be mean to his asus guys 😂😂
Yeah come on, it has keys that light up
The Katt Williams of fragcomm 😅
Katt Williams is funny. Ash is the opposite. He's sarcastic, but far from funny.
lol
Caveat emptor.
I'm ambivalent about this. To lead someone to believe they were more involved than they were is a problem but, in the end, it's about marketing too. There are so many parallels. Music is another. You can buy samples they you didn't make but how you combine them and modify them and arrange them, gives you a song. Not a single sound did YOU actually create but the end result is unique and a creative work. Is it "fake" music? No, it isn't. At that point, it's about marketing. No one asks, "What sampler did you use?" "Where did you buy your samples?" They just say they like the song or they don't. Not exactly the same case here, but not all that different either.
This is true
Actually it's very different. Combining samples with your own twist is more work than simply selecting and already finished and produced track and then slapping your title of choice and calling it your own. Pretty poor analogy, tbh.
@@squidikkaI agree, poor analogy.
Get them back for f^@king with you Great Job. 👍 😂😂😂😂 someone has to get smoked 🚬 😂😂 i love this 😀 speak the truth 👏 😂 Gang Gang
It's not scamming, but a business model.
It don't see what this commotion is all about.
You aren’t wrong. The only real issue I have is selling it as something it isn’t in order to bump up the perceived value to your subscribers/followers/people in general. That said you could make the argument that’s done with everything so you have a point.
It's time for this guys vid on how edgy he is. I'll keep further thoughts for my stream.
This definitely did not happen with Galleria Parfums. 😉
I did a whole video about that experience, you can search it up and get the details
@@GentsScents I know, I saw that video. 🙂
Yeah, that was a fun time! Though I will say that it’s entirely possible that was just my experience and that the people working on the Navitus side had a much more positive experience overall. My point of view isn’t the only one with all that.
I wish you had a better experience. I'm sure others have had a much more positive working relationship, but unfortunately, that won't change how it went down for you. If there is a bright side, when the fragrances went on sale those of us who liked them got a chance to stock up. I got backup bottles of VT, DTD, SOS, and Yuzu. I hope your Malul partnership continues to go well and future ventures go well. We have similar taste in fragrance so I'm usually interested in checking out what you've had a hand in creating.
@@guitarkyle It's still not the same thing. Galleria was a meme, but they still had back and forth with the perfumer. You're comparing apples and oranges here.
i need names thrown under the bus
Ah.....I thought you talk about Jeremy 😂
Nah, Jeremy worked through Firmenich with Morillas and a couple other perfumers. Not sure what he’s into currently but he could probably pop out a new fragrance at any time if he wanted to.
@@GentsScentsyeah, you are right. He is more a scalper than a scammer 😅
Just playing devil’s advocate here. What you’re describing isn’t entirely different from what Frederic Malle did with his brand. The main difference being that he highlighted the artists rather than claiming his own brilliance in designing the fragrances. If the influencer was honest, I would have no issue with pre-developed formulas if the believe they are worthy creations. Just my two cents.
Yes, the way Malle did it was genius in its own way
Is it really devils advocate if it's a completely different scenario where the influencer (malle) actually points out that it's not his, and highlights the artist? Clearly not.