The Rise of 40+ Runway Fashion Models?

Batsheva recently showed its Fall/Winter 2024 line and hired only mature models. All runway models were 40 years or older. Is this a gimmick, a trend, or a lasting change?
Batsheva interview with Cultured
Autumn Winter 2024 Runway
www.culturedma...
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Lipstick
Charlotte Tilbury Matte Revolution “Lost Cherry”: go.magik.ly/ml...
Clothes (all cotton):
Kipling Cardigan by Peruvian Connection: go.magik.ly/ml...
Bennington T-Neck by Peruvian Connection: go.magik.ly/ml...
Batsheva Hay’s Rules to Live By
1) Always listen at least as much as you talk.
2) Never take the way you look or dress too seriously. Dressing, hair, and makeup are meant to be fun and anyone who makes you feel otherwise is not worth hanging around.
3) Always try it on if you're curious or attracted to it. I have fallen in love with so many dresses only after putting them on my body.
4) Never forget the clothing lurking in the back of your closet. That old t-shirt from high school might be ripe for rediscovery, and it feels so good to shop your own closet.
5) Always share a dessert. You know you want a bite.